Analysis of large portal site to teach us the PV increase technique

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

About the portal, I think we are not unfamiliar, NetEase, Sina, Sohu and so are our daily life often used in the portal, of course, in addition to these well-known sites, we still have a lot of other portal sites, to see their site data is quite shocking, the weight of 6,pr5 and so on abound, But the bright data behind is the unanimous consideration, that is the popular channel page PV how to increase. Because this type of channel is usually placed at the bottom of the homepage, weight transfer is not much, so many of the published articles can not be the fastest speed is included in Baidu, and portal articles often have a very strong timeliness, if 6 hours can not be included, then its publication has no meaning. So timely to do the promotion of the article, but also a qualified network to do the work.

Improve the quality of the articles in the information page

We do not care about this, because the more simple things more difficult to do, maybe we feel as a portal, the quality of the article naturally to put good, but in the face of a huge amount of daily update work, you can ensure that each task is completed with a clear conscience? As I mentioned earlier in the article on the portal site, If not included in 10 hours, then his value will be much reduced. So how to get spiders more recognition is particularly important, for this we will be in the article editing skills on a little more, in this regard NetEase to provide us with a good example, netease in their own books, original and other unpopular columns not only use the picture + article editing form, but also give the article unique title, Carefully watch the webmaster will find that the news headlines not only with the Local has a very close relationship, but also mixed with the industry people's vocabulary, these measures for the article included and enhance PV are beneficial. Of course, in addition to these, the article must go to the original to interview, to the editing, to obtain the most authentic information, because itself is unpopular column, get the weight is less, if the webmaster to collect words, then the whole channel quality improvement is no good.

Promoting the Content consultation

Now this era really have to admit the important role of promotion, a good song may be recognized, but to want to be in a short period of time and North and south will rely on the role of promotion, and the four major portals I would like to do to promote the best is Sina. First of all, a simple example, the classroom lattice do not know that we have not used, the software in the university campus is very popular, and once landed on this page, the homepage will appear Sina's news network thumbnail, and UC also has many channels are directly call Sina's information channel, From this, we can see that Sina is doing enough to promote information, because a lot of news will also appear in the major portal sites, this time how to enhance the site in front of the user's exposure rate is particularly important, and Sina in the microwave, blog area do is also quite good, the user viscosity needless to say, Product quality is also trustworthy, Sina blog is able to leave links, quality is also good, so Sina's PV has been very ideal, personal feeling.

Integrated channel overall promotion ability

On the portal site, everyone's thinking is limited to the quality of the article and the promotion of content, in fact, as the core of the entire portal site, on the composition of the channel is also any one to do the portal webmaster need to consider the problem, because from the overall development of the portal site, Any high-quality manuscript ultimately boils down to the channel's presentation, so want to increase the overall site PV, channel overall promotion and marketing is also the place we should do, the method is not very cumbersome, in the home to do large-scale thematic activities, sustainability is stronger, only in this way in the intensity will have protection, and special events are generally the site home page a period of focus on the publicity, so the low weight of the unpopular channel can be used to fight some of the first page weight. The following picture is NetEase won by Mo Yan to give its own cloud reading column.

Define the classification between columns and content

On this point, we have to refer to the four major portal sites will be found, because those sites have their own corresponding columns and content classification, as far as possible to do some refinement. In this way, the content under this category is more relevant and targeted, more likely to cater to the needs of the same user, thereby increasing PV. For example, Sohu to the left of the business dynamic classification set on the relatively fine, although some categories under the content of only a few articles, but after the classification of refined, the user read a certain content, may find that the other content under the category is also their own needs.

Four major portal site success is bound to have its own advantages, and learning these advantages to pave the way for their success is obviously worth each of us to take the time to consider, the above by the home webmaster http://www.345000.com finishing Editor, reproduced please specify, thank you.