Analysis of Lei Yu War: How does millet make money in Huawei's retreat

On the evening of January 8, Old Ji and a mobile phone to do a friend on the internet chat, this friend (we call it s) in Taobao Open shop, sold for many years of mobile phones. Unknowingly talked to the Huawei and millet war, s talk about their own many views, old Ji also feel a certain truth, special will both sides of the conversation records sorted out for everyone's reference. Old ji: Why Millet dare to the red Rice mobile version of the price to 699 yuan? S: In fact, Millet is the cost of shipping price method, not the so-called Internet thinking, with the original how Huawei is the device to make the status of the method is the same. So from this point of view, Huawei is not learning millet, but is the predecessor of Millet, is the equipment sales loss, maintenance of money management mode! Mobile phone How to do hardware loss, the software is to make money is the key to determine whether millet long-term go down. At this point, millet is undoubtedly leading a big cut, which is also one of the 699 of red rice, just one! Old Ji: Why did Huawei not follow up? S: This is the same as the Beijing-East and Suning War, Suning line on the same price implementation of good two said, but the profit plummeted is obvious. The result of Huawei's follow-up is that there is no turning back arrow, dare not move, the line under the plate is too large. Old ji: How does millet make money in the end? S: Accessories and software. Millet accessories to earn money in fact quite general, because the quantity is not big, the quantity will make money. Millet Real money is pre-installed software, a meter 3 can earn 70 yuan, a red rice to earn 50 yuan, belong to the industry's top level, software vendors to millet so much money, mainly because of the high activity of millet users. Old ji: You taobao shop red Rice how to sell? S: We sold more than 50,000 sets of red rice in December one months, the retail average price is about 980 yuan. Old Ji: In addition to operators outside the red meter and do not go offline, how do you get the goods? S: The ox, the ox comes to sell us, the Ox also earns not a few money, the individual gives the ox, the ox to the roasted seeds and nuts merchant, the roasted seeds and nuts merchant again gives us. In addition, also wired under the channel leakage of goods.