Analysis of local SEO market status: Chaos or saturation?

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SEO is not the end I do not know, but the local SEO market does appear too many criticisms, the author is a second-tier city, engaged in SEO work has more than two years, the local SEO market is also inkling, according to the author's experience local SEO market status can be summed up with two words: Chaos and saturation. With limited local customer resources and a growing number of local SEO services, these companies are now extending their business to Enterprise station optimization services, although most of them are built as primary businesses. So now the local SEO market is not good to do, competition, less customers, a piece of cake is divided into too many copies, if a network company all rely on SEO services, it shows that is not making any money. Local SEO service companies face two choices: transformation or innovation, the question is why the local SEO market is gradually difficult to do?

First of all, the customer's knowledge of SEO and attitude change

According to the current situation with the exchange of customers, many customers have some understanding of SEO, some customers will go to the initiative to learn some basic knowledge of SEO, seo from an inscrutable technology gradually become transparent, the role of SEO and the effect of natural also at a glance, so these customers can completely according to their own needs, Set up or recruit new people to be responsible for daily website maintenance. No need to spend money to find SEO service company, in addition, the customer's effect on the SEO also has a new understanding, just optimize a few keywords may not be meaningful to the flow of the site, this part of the customer will also produce a wrong understanding, that is doing SEO is useless what is necessary, no traffic means no orders and consulting volume. In fact, the enterprise station also need to do the whole station optimization, but the enterprise station content is too little, may not bring much traffic, so the enterprise network integration Marketing is the kingly way, only by SEO for the meaning of the enterprise really not so big.

Then, SEO industry currently does not have a perfect standard

The so-called SEO industry standards, now really do not have a relatively perfect, SEO quotes need standards, SEO after-sales service needs a standard, can be the current local SEO market is more chaotic, for the same keyword quoted price may vary greatly. In fact, if the standard of fees are similar, such as Baidu index according to the keyword, search volume, competitors, these three factors to quote, even if it is difficult to estimate, but the approximate price should not have much difference. In addition, SEO service companies in the way of charging is also different, now most of the annual pay, is divided several times, the specific amount of each payment is not the same, and even have to pay the day, in general, such payment methods are also many. Finally, SEO company or individual commitment to the customer, do the psychology of SEO understand that keyword ranking to stability is very difficult, especially the difficulty of the key words, so we in and customers to ensure the ranking, we must think twice before the line.

Finally, the algorithm changes lead to lower-end SEO service costs increased

Baidu will not be a layer unchanged, under various pressure, Baidu will also be the search experience to achieve the ultimate, so Baidu algorithm has been changing in the call for the original and user experience today, the cost of natural seo to increase, SEO companies need professional editors, outside the chain of personnel, building station personnel. SEO team needs more specialization, Black hat SEO is gradually optimized company eliminated, the risk of buying and selling links is too big, so can only honest good content and outside the chain. Low-end SEO services have already been the price of cabbage, plus the cost of SEO, to the low-end SEO business-oriented optimization company to earn less money, the final result is the low-end SEO market gradually become more confused, of course, can also improve the price of SEO services, but this industry will become increasingly difficult to do.

Summary: Local SEO market may be a microcosm of the entire SEO industry, the development of SEO to today, understandable has become an effective way to promote the site, or to get the site traffic technology, SEO is the purpose of traffic and users. SEO industry needs to move towards a standard direction, SEO will not perish, just to change the way of thinking, today is April 22, let us pray for Yaan!

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