Analysis of local station construction "Ten mistaken ideas" to make you bigger and stronger local station

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1, traffic does not come out, my site is not attractive places?

First of all to understand the value of the site and positioning. What can the website rely on to have traffic and attract people? Traffic is the Web site by the attention of users of the high and low indicators, netizens are concerned because there is demand! We know the needs of local netizens, then we meet these needs, cultivate some needs, guide some needs, the site has its value.

The first level, the need for information inquiries.

The second tier, the need for life information.

Third tier, the demand for consumer information.

Fourth floor, localized information and entertainment needs of friends.

Do our unique service, do what we can do and local netizens like.

2, search engine and I "against"

Information just go up on the anxious hope to see a good ranking, to understand the working principle of the search engine. To provide users with the best answer to search keywords, we provide the best answer search engine will have a good ranking. Search engines are just one of the results of our service.

3, place small, nothing good to do

The city is composed of individuals, everyone has a large number of information needs, our goal is to meet the city inside everyone's network information needs, I believe that every friend has a lot of information needs, but the network did not give us the answer, this is our local station business opportunities. After solving the demand, we can replace local TV stations and various media

4, business is not good, local businesses are very stingy

The reason why business is not good, first ask a few questions.

4.1 Do you understand the selling point of your product?

4.2 What do you do for your customer to purchase your product?

4.3 Do you buy products to make more money, or to give customers more service?

4.4 Do you have a customer tracking service and post maintenance?

4.5 Can you provide customers with optimization advice and provide better solutions?

4.6 Can you let the customer miss you?

5, hiring is difficult, or recruit come in will not work, cannot produce the benefit.

Description: This is only for the team to operate the local site, in fact, to the local station, to be bigger and stronger without a good team is not. Before I did, I formed my own operations team. Run a good website the following several questions must be thought clearly.

5.1 What is the real purpose of recruiting?

Is it to help us expand the market or open up the market?

5.2 Help the Business manager delimit the execution path?

5.3 Do the business managers understand what they do to their customers?

5.4 Business Manager is our employee, or our friend? How do you treat him?

5.5 Do business managers have their own ideas? What is his career pursuit and what have you helped him to do?

6. Do I make money first or do the content first?

I feel that the construction of local station is a long-term process, investment is necessary to rush to make money will produce bad results. My station www.dyat.net now has been doing content, put the advertisement is also and business cooperation projects, for the long-term development of the site and engage in cooperation. Of course, this also depends on their own actual situation, if there is not so much money to burn, this can be free to talk about. Survival, after all, is fundamental.

7, I can see a lot of problems every day, but I can not solve the problem

Successful people must have a successful mentality, what kind of person can succeed, why he can succeed. People are always faced with a situation, some I can change, some are I can not change, and the winners do not complain I can not change, but to do things I could change.

I believe I am more stupid than others, but I can spend more time on one point, so I do better than others, so I can achieve success and return.

8, I have a lot of views every day, but I do not progress every day

Is it the idea to decide whether we succeed or not? Successful people say that 1% of the idea, 99% of the sweat has an idea is nothing, the key is who can realize their own ideas?

9, do the site is a personal hobby, or career pursuit, and ultimately become the first element of the local?

Is that I do early, is my product better, is I have more business mind? To achieve the main point of the first portal, for a friend is persistent, and constantly learning to explore, smart people with stupid methods. Because we are already in it, there is no need to judge whether to do it. We have to do more than any other person in the city, invest more time, energy, and even more capital, then we will become the ultimate winner.

10, do the website really will be very profitable, need to invest how much, can make how much, investment return period how long?

How will the network develop in the future?

The site will make money because it can meet people's more information needs, when we are strong, customers agree, our site is quite local TV + local newspapers need to invest how much, can earn how much, investment returns how long, depending on their different market, but from now on, the local portal spring in the future 3~ 5 years will surely usher in spring.