Analysis of local Talent network user group: How to meet the needs of various users

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Local Talent Network main user group can be divided into two categories: the recruitment of enterprise units and job seekers, how to meet these two groups of users? Almost every city has a local talent network, the essence of the site is to meet the needs of users, local talent network in operation, must carefully analyze the characteristics of the user group and psychology. For the recruitment of enterprise units, this part of the user would certainly like to choose a well-known, high flow of local talent network, and job seekers are naturally so, hope that through the talent network to find their own satisfactory work. However, the talent network to build a station at the beginning, not many people know that there is this station, the site needs a lot of content, this period is also a larger site investment time, the need for advertising or activities, to attract the recruitment of enterprises and job seekers to the website registered members. Back to the subject of this article, first to analyze the psychology of these two groups of users:

Recruiting enterprises: Increasing the exposure rate of recruitment information

Many recruitment enterprises on the one hand, in order to recruit the necessary talent, on the other hand, is also for their own advertising, usually in the network of personnel to pay fees, it seems that the average is the annual fee, perhaps the enterprise quickly recruit talent. But the cost has been paid, so simply continue to put the job ads there, the site will often browse the job seekers, the enterprise of course also want to quickly recruit their satisfaction with the talent, so certainly will require recruitment information for more job seekers to see. But a talent online has too many enterprises, users want to see your recruitment information, sometimes it is not so easy, in order to meet the needs of this part of the enterprise, the author suggested that you can increase the advertising station, one can get an advertising fee, and then can meet the needs of this part of the enterprise users. This is the two-way plan, but the initial stage in the construction of the cost must be noted. Originally website's popularity and the brand did not do up, this time advertisement expense can only be cheap.

In addition, according to the specific situation of different places to design special pages, such as: I used to browse the "to the Employment Network", there are specific types of work on the topic page, like the seaside some of the city factory more, so the skilled workers such as the demand for jobs is larger. If the local talent network of these cities, then can be based on these types of work to design a topic page, or on the site to give priority to display this part of the information. And such as the need for a small amount of network talent, it can be put in the back, so that the purpose is to quickly find the job seekers interested in the position, and the author feels that can be added to a business contrast function. Like in the electric Dealer website may compare the product, the contrast can let the user see the enterprise the superiority and the disadvantage, for instance the treatment, the work environment and so on.

Job Seeker: Hope to find a suitable job quickly

Nowadays it is not easy to find a job, every job seeker hopes to find his suitable position quickly, especially those who have just graduated from college, they find a job more urgent and difficult. So can the local talent network open a green channel for graduates? As long as you are a newly graduated student, you can offer some special treatment. For example, to send the latest job fairs to your mobile phone for free, such special care should help to improve the user's viscosity, but also to promote the site itself. When a newly graduated students see so attentive service, perhaps will recommend to their classmates, in fact, the most simple, most effective way is to promote Word-of-mouth, every year, each city will have a large number of college graduates. It has become a real problem for college students to find work, and local people can help them find satisfactory jobs, in other words, they have gained a large number of loyal users of the website.

Local talent Network is the main profit model is advertising revenue and corporate members, many talent sites will do telemarketing, the purpose is to pull some corporate members, but the local talent site is not only your family, why enterprises to choose you? I think the enterprise must consider two factors: the popularity and cost of the website, Site is not well-known in the place is very important, enterprise valuation will not know what the site traffic, but if the owner of the company himself heard this site, it is better to do. The issue of the cost is also linked to the brand of talent network, in the final analysis, the talent network has a stable job-seekers can help enterprises recruit talent! Article from: Qidong Personnel Network http://qidong.laijiuye.com/zhaopin.asp original release reprint reserved address