Analysis of marketing strategy of micro-activities

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With the rise of micro-blogging, micro-blog promotion has been the attention of network marketers, and micro-activities as a good effect of micro-blog promotion has been favored by people! With the continuous development of network marketing and the impact of micro-blog constantly improve, many enterprises to carry out micro-blog marketing has been a major trend. However, for most enterprises, how to conduct micro-blog marketing is a big problem! And do not say for this new way of marketing do not understand how to operate, for many micro-blog marketing practices such as micro-activities many enterprises are not heard! Micro-activities, a micro-blog to organize the operation of activities, in the end what charm it!

What is the significance of micro-activities

When Weibo fans accumulate to a certain extent, the ordinary publication of micro-blog speech is very difficult to play with the role of interaction with fans, then the effect of micro-activities will be reflected! Micro-activity is a microblogging marketing means, good activities can attract more people to participate! Micro-activities can not only improve their active fans but also to attract fans of the effect ! Through the interactive activities with the fans, in increasing the recognition of the company's fans at the same time promote the corporate brand! The holding of a good micro-activities, can let the enterprise better with the target fans, the goal is to interact with the target fans at the same time grasp the needs of the target fans, for their own enterprise development to do the guiding role!

How to plan a good micro-activity

Twitter's followers are divided into zombie fans and active fans, while active fans are divided into target fans and non-target fans! The target followers of the micro activities should be the same as the target customers of the enterprise. A good micro-activity should have a deep understanding of the target fans, whether the target fans of the behavior of the habit or user needs must have a good grasp! Micro-Activities also to the user satisfaction as the first, from the beginning of the activity to the end of the activity, should be the main target fans!

According to the characteristics of micro-bo, 140 words, so whether it is the initiation of micro-activities or intermediate guidance, to the end of micro-activities, to set a good campaign language! and micro-activities to have a clear theme, this theme should always run through the entire micro-activities! For the propagation of the micro-activity theme, focus on the target fans, To the target fan as the carrier to spread outward, and we only do the guiding role! The choice of micro-activity form should be different according to the promotion theme. Whether it is a prize-winning event, or thematic discussion activities, or classification activities, should be guided to the subject! such as "World Factory network forwarding reward Forum currency has been promoted bit" The micro-activity makes the website member and the fan close Union, lets the member and the fan reward synchronization, increased the World Factory network influence!

Measure the continuous effect of micro-activity

Because of the existence of the Navy, so that the effect of micro-activities is very difficult to be like other marketing methods to use statistics to analyze the marketing effect! Therefore, to the whole micro-activity process of continuous testing, to participate in micro-activities at different stages of the analysis of the fans, the whole process of micro-activities

Micro-activities as a micro-blog marketing a way to promote the enterprise has a very good role! With the continuous development of micro-blog, Micro Bo has become the enterprise and users to communicate the most effective and fastest platform! Since to do, we must do the best, so that micro-blog to play the largest function, then have to do micro-activities! Micro-activity, did you do it?