Analysis of micro-blog marketing so that many seoer for the root cause of "obsession"

Source: Internet
Author: User

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If you want to ask, what is the most flourishing in the current social media? I believe more than 90% of the respondents say "Weibo". Since the 2010 Weibo spread to China, in a short span of 2 years, quickly expanded into the current popular media. According to the survey, currently Sina Weibo alone has more than 300 million users registered, and its market prospects are considerable. It may be assumed that the SMS social networking site may soon be defeated. In addition, although Weibo as an Internet product, but it is not limited by entertainment, because it is derived from the network marketing is to let everyone stir. With my friends around me as an example, they are doing site promotion when most of the microblogging marketing in the first place. So, what is the reason for webmasters in the promotion process so trust Weibo marketing?

Low marketing cost, simple and easy to learn, high efficiency

Think about the time before there is no micro-blog, webmaster are how to do marketing? Some of the war is in the soft Wen marketing, and some stationmaster is in the Word-of-mouth marketing, and some other webmaster do beauty marketing and so on. I started in the 2010 SEO industry, when the development of the site is not very mature, the available funds on hand is also very limited, there is no ability to advertise. Can do is to accidentally send some advertising stickers to promote their own site, but this effect is not very obvious. Summary There are two reasons, one is their own post will basically not be placed on the home page, there will be few people to pay attention to; the second is the post issued to get after the effect is always some delay, it is difficult to be able to bring effect in the first time, resulting in the promotion of the site is always But with Weibo, the troubles of the war-veterans are largely resolved. The advantages of Weibo are many, first of all, its cost is very low, just a "talk" can be completed, you can basically do not need the cost; second, in the microblogging marketing skills, AdSense only need to edit the content of about 100 words, and then with the appropriate picture can be a good promotional role.

Micro-Blog Marketing in the intangible can make the brand awareness of the promotion

If we are on the microblog of a celebrity, the amount of attention will be greatly increased. If you can occupy the sofa, you can let countless netizens in the first time to see your replies, such an effect will not be worse than advertising. So, suggest webmaster in doing micro Bo marketing, should seize the opportunity to make a sofa to make their own site to obtain a relatively high exposure. Website brand by more people know, can be for the future development of the site to lay a certain foundation.

Improve user experience, shorten the distance between webmaster and users

In many cases, the webmaster and the user do not stand at the same level of thinking. We can not blindly condemn is the fault of the webmaster, but should blame the responsibility on the lack of a better platform for users to understand the owner more closely, which led to the relationship between the webmaster and the user is limited in the relationship between the sale. And the emergence of micro-blogging just let this problem solved. Weibo is the user's platform, but the webmaster can also be the image of the enterprise itself in the micro-blog speech, which has narrowed the distance between the webmaster and users, making the two see the interaction more frequently. In fact, as long as the careful observation, you will find that in fact A5 site is also the existence of their own site Weibo, webmaster can pay more attention to timely understanding of the forum dynamic, and thereby enhance the user viscosity. In addition, Weibo also has a function is to enable users and webmaster communication more timely. All know that only users can be the most real reflection of the lack of the site, this is just as the microblog users to register trouble, and then use QQ login to solve this problem a truth, practical to do from the user experience, to make the site more rapid development.

Focus on the latest social developments, timely discovery of site problems, help maintain the brand reputation of the site

At present, I believe that most of the information you have obtained mainly from the microblog, because the use of micro-blog is extremely broad, information resources are also considerable, coupled with the relatively strong transmission, most of the high-value information will be in the first time from the microblog spread. In particular, information that has a negative impact will be spread across the river. From this we can see the power of micro Bo powerful, but also reflected on the side of the micro-blog in the first time to notify webmasters in the promotion should be aware of the matters, as well as the site we have overlooked some of the details of the problem.

Marketing methods are endless, but I think Weibo marketing is currently the most applicable and practical one. Whether from the economic point of view, or from the effect, micro-bo marketing is the best choice for webmasters. If you can combine some other network marketing methods, I believe that soon your site's visibility can be a higher level.

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