Analysis of network Marketing from 7 points

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Now, network Marketing has become one of the hottest in the industry. More and more enterprises and individuals recognize the need to carry out network marketing, at the same time, a large number of network marketing services enterprises also emerged. Whether for enterprises or individuals, or network marketing service agencies, in the development of network marketing, the targeted network marketing analysis is necessary. Through the network marketing analysis, using the data and the reality to instruct oneself to carry out the network marketing step, can improve the network marketing efficiency effectively. To you briefly introduce seven kinds of network marketing analysis of the direction, the combination of various directions, can make a relatively objective and accurate network marketing analysis.

1, the domain name analysis a good website, first must have a good domain name. As the network marketing analysis, first of all, we should start with the domain name of the target object. The reason why the domain name analysis as the first network marketing analysis, is because the domain name in the network marketing activities occupy an important role. After the domain name is selected to be modified, it is Bones project, many related network marketing work needs to be redone. So in the domain name selection, we must be cautious, more contrast and analysis. We can through the Onlinenic website provides the domain name inquiry function to be convenient for each kind of domain name inquiry. Including query whether the domain name has been registered, query domain name registration information two major functions. Whether it has been registered for a query can be queried at the same time three domain name prefix registration, Able to query at the same time. Com,.net,.org, China,. Company, network,. Tv,.cc,.info,.com.cn,.net.cn,.org.cn,.cn,.us,.biz and other domain names suffix. The domain name analysis mainly includes the related domain name inquiry and the website domain name determination two work. Through the alternative domain name, creative domain name, competitor domain name, such as the relevant domain name inquiries, you can understand the registration of these domain names and registrant information to determine whether the final selection of an unregistered domain name or through domain name transactions to buy a more optimistic registered domain name.

2, Website analysis website is to carry out the foundation of Network Marketing. Generally speaking, the network marketing does well, its website certainly is quite ideal. How to analyze a website is ideal? If there are deficiencies, how to improve it. These questions need to be answered through web analytics. To introduce a better website analysis site-the World Network. This is a professional website to provide testing and Analysis Services. Through the World Network, you can use a variety of web analytics tools to analyze your site. Including: Network connection speed test, network path node retrospective analysis, Web site response Speed test, Web page characteristics testing, WWW server detection, WebTrends Web site structure analysis and other services. Website analysis is mainly from the site connection, response speed, the structure of their own analysis, technical relatively strong. Analysis of the site, can effectively master the various types of Web site operation data, so as to consolidate or improve, in depth to carry out a variety of forms of network marketing lay a solid foundation.

3, Google analysis of Google is currently the world's most authoritative intelligent search engine. Web site on Google's performance, can directly reflect the extent of its network marketing and good or bad. Search related keywords by searching the site on the Google rankings and the site was identified by Google PageRank value of the high and low, is a Google analysis of the two major basis. Network Marketing to carry out a more ideal site, usually, there will be a number of related keywords in Google's search results natural ranking more ideal. Facts prove: Comprehensive network marketing done better website, generally its Google PageRank evaluation values are higher. Enterprise Website PageRank value above 4 or comprehensive website PageRank value above 5 can think its application net marketing effect is more ideal. By downloading and installing the Google Free Toolbar browser toolbar, we can easily view the PageRank values of any Web page you browse. In addition, through Google query site by Google included pages, as well as the number of external links to the site, but also for the network marketing analysis of important reference data. Ingenious Google, has become a network marketing people to carry out network marketing analysis of the necessary quality.

4, Alexa analysis Alexa analysis is the competitor Network marketing analysis, as well as the Network marketing comparative analysis of one of the important ways. Alexa is a global well-known Web site comprehensive statistical analysis of the site, it launched the world rankings of global websites, has become an important reference standard. Including network marketers, investors, SEO people, and so on, all walks of life, are more like the Web site in Alexa above performance. The Alexa analysis mainly includes the world rank fluctuation analysis, similar website comparison analysis and so on content. By examining the performance of the site in the Alexa rankings, as well as comparative analysis with similar sites, we can draw a relatively objective conclusion. Alexa's advantage is to be able to get any Web site Alexa data, which needs to analyze the competitor situation and lack of data, is the best. Remove a very small number of malicious Alexa Web site, Alexa for all types of sites have a relatively unified and independent evaluation criteria, which makes the Alexa data has a reference, become popular online marketing analysis of one of the important ways.

5. Keyword analysis is an important content of network marketing analysis. Different websites have different keywords. Keyword is actually the core content of network marketing a generalization, all network marketing activities are around a certain key words to carry out. To carry out web-based marketing activities, we must first analyze the key words. Keyword analysis includes keyword selection and keyword query Two aspects of the content. Keyword selection, you can follow the "clear categories and small categories, grasp the core and focus, improve the connotation and extension of" this principle. For example, the Northeastern Medical Web site (www.hlj120.com.cn) can be identified large categories and small categories are medical and gynecological diseases, male, that is, in the medical category of male disease and gynecological disease website; For such a website, to carry out network marketing, its core and key keywords are respectively? There is no doubt that the core key word is medical, the key keywords placed in the male disease, gynecological diseases, these two above, and the nature of the site is inseparable; determined such a direction, we can grasp the content and extension of the site keyword. Through this principle, we have identified the site's keywords, and can easily distinguish between the primary and secondary key words. Query keyword ranking situation, can let you fully understand the keywords under the network marketing situation, know what their competitors are respectively. Under normal circumstances, as long as in Google and Baidu on the nature of the keyword ranking query, you can understand the key words of the basic network marketing situation. This for the selection of key words, but also plays an important reference role.

6. Flow analysis is one of the important methods to measure the effect of network marketing. The website traffic analysis software, which is loaded by the website or the specific content, can effectively monitor the visit of the website and provide reference for the network marketing decision. A lot of traffic analysis software can be any page or even the entire site traffic data analysis, provide detailed access reports, including: Visitors IP, access time, access sources, search keywords, search engine sources. In addition, can also provide the best access source comparison, the best access to keyword comparisons such as traffic comparison function. Allows you to keep abreast of the flow and popularity of the page, and to make the relevant adjustment strategy. More characteristic is, the user antecedents is through the search engine, the network real name or the advertisement link and so on which way, the proportion all at a glance, may clearly see the website promotion The best way, provides the true effective analysis data for the market decision-making.

7, advertising analysis for large-scale network projects to carry out network marketing, network advertising is not less. Network advertising is relatively large network marketing investment, should be prudent and for it, so that the investment can get the due return. This needs to the network advertisement carries on the monitoring and the analysis. In general, the service provider recommended a variety of online advertising, most of the time and position for the quotation. This is not good for advertisers to grasp the effectiveness of the advertising, but only in accordance with the publicity of the service provider to evaluate. In addition, advertisers also want to understand the competitor's network advertising trends and Status quo, in order to make corresponding countermeasures. In this case, it is necessary to do online advertising analysis through other ways and means, which is also an important content of network marketing analysis.