Analysis of network promotion channel and outside chain construction

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Network promotion channel construction and site outside the chain construction, in particular, should be divided into two aspects of analysis, but because the two are related, so here will be unified to explain.

Network Promotion channel Construction

Because in recent years a lot of network marketing personnel, basically the network as an SEO in doing, it seems that the network promotion is SEO, in fact, SEO is only a network to promote one of the ways or say channels.

So what are the channels for network promotion? Overall, the network promotion includes the natural Search ranking promotion (that is, the so-called SEO search engine optimization), social website promotion (that is, the so-called SMO), forum promotion, blog promotion, question and answer promotion and classification information promotion. If an ordinary enterprise website can do any of the three kinds of promotional channels, it should be said that this site can bring some benefits, of course, because each enterprise provides services and products are different, relatively can achieve maximum effect of the relevant channels are also different. Also, the network promotion sometimes does not need to lead the customer to the Enterprise official website, for example, blog promotion, we write blog content, the company has the relevant information and contact methods into which, that is, the intention to reach this blog will be able to directly contact us, do not need to go through the blog to enter the corporate website. Another example, in the past when I do education websites, the boss said that the site has no traffic ah, but we have a telephone in consultation every day, this is how to do? At that time I and editor two people through the way of soft paper in the Mother Class forum post, the company's promotional activities indirectly released, in order to avoid the suspicion of advertising was deleted, We will contact the company through the station letter to each other. Unexpectedly, a person replies said the contact information station SMS to her, and then all the replies are said to station SMS notice, and every send a message, 10 minutes after a consultation call. As a result, that period of time the official website traffic only dozens of IP, every day can receive more than 10 20 consultation telephone. Similar to such a way to be able to call the forum to promote, rather than leaving a signature on each post is over, it is at best a link to SEO.

From personal webmaster to corporate website in the past two years, I have contacted three enterprise websites, the first enterprise website only I am not to say, the second enterprise website most still I plan and implement, so can put some of my ideas into it, although later because of various factors and interrupted, but in general, I get a lot of practical experience from the promotion of this enterprise website. The third Enterprise website, in my entry so far only half a year to change three directors, the first supervisor or more accept my point of view, so in addition to classification information and forum signature, I can also in the local forum activities, usually to the signature, sometimes also can publish some ads soft text. Originally my plan is through to the local forum user's active situation to understand, may do some paid advertisement activity inside, thus achieves the enterprise the promotion effect, as well as the enterprise image propaganda. Not wanting the plan to be implemented, the first supervisor left. The second supervisor stayed for too short a time to say. The third director, in his eyes network promotion is a do outside the chain, forum useless, forum signature useless, give me release information, in his words, people more than 200 a day, included how many, there are number of rankings ... In fact, I would like to say that your eyes only stay in the scope of the SEO. I would also like to say, you simply find a only hair outside the chain to do it, in fact, he later really recruit a few people will only Q graduates to do outside the chain and edit, and then teach them to collect content with the collection software, I completely silent.

Network promotion channel Construction, as I said earlier, needs according to the enterprise product or the service different to choose different promotion channel, but each kind of channel needs to have the specialized personnel to be responsible, and will its responsible promotion channel do fine, otherwise, all channel construction cannot reach the corresponding effect, At most just for SEO this channel service. Blog promotion of the deep excavation, is the use of blog properties and features to the blog users or readers into corporate customers. The Forum promotes the deep excavation, also is transforms the forum potential user to the enterprise the intention customer, then facilitates the transaction or the purchase behavior. What needs to be said specifically is the generalization of classified information, because a lot of classified information site from this year's June Baidu grammar adjustment, there has been a poor phenomenon, the original release of classified information is a very important factor, that is, through the classification of information on this platform to publish the long tail of the article can be included in Baidu, and then get a certain ranking. Now these sites in Baidu is not ideal, it can be said that also lost the meaning of classification information promotion. Of course, like some large classified information sites, such as 58 with the city, net and the People's network, they have a certain user, so in the above release information or have a certain effect.

Second, the website outside the chain construction

In fact, this topic can not say, if the network to promote the construction of the channel, the chain naturally went up, but I really do not like some people to SEO as a network to promote the whole content to spoil the network promotion or network marketing this field. Because of the site's outside the chain of construction, search engines are not allowed to be too optimized, but a lot of SEO practitioners in order to quickly get rankings, but too much attention to the construction of the chain. In fact, the site outside the chain construction process should be a natural growth process, enthusiasm sooner or later is to be finished.

Site outside the chain of distribution channels, no more than the forum, blogs, questions and answers, Wikipedia and classified information, some people will use tools to query to increase the number of chain, in fact, if we are serious in doing forums, blogs, questions and answers, encyclopedia and classified information and other promotional channels, the chain naturally produced, At the same time can also be in the various channels to obtain a certain effect. Of course, the role of the chain is included in the Baidu after the effect.

About the construction of the chain outside the site, here is worth mentioning is the SEO sprocket, I admire the theory of that person, really, if you want to do the natural search by SEO rankings, the use of SEO sprocket to support the ranking of keywords. Although I have not had the opportunity to understand the effect of SEO sprocket through the actual operation, but I put the theory on the paper to draw a blog or the site's keyword links and point to the relationship, really feel that this approach is very reasonable and very smart. Do not understand is that the last link to the blog or site, need not be linked back to the first blog or website, to form a cycle? If a loop is formed, because all blogs or websites point to a master station, will it become a cheat? For this question, I would make an analogy, For example, I have 10 readers read this article after all praise, there may be one or two of these 10 readers know each other, but not 10 readers know. If there are 10 readers who know each other, there is only one situation, that is, they are my trust. In this regard, I personally think that the last one to be linked to can not and the first one. Of course, this is the theory, I will take a chance to operate, then to share the results. Concrete, I will not say more, if there is no understanding of friends can go to Baidu.

Iii. Summary

In a word, do not limit the network promotion to the SEO, also does not limit the SEO to "the content is king, the outside chain is the Emperor", thinks more, tries more, uses own way to do things.

Wen/Zhongze

Note: My personal website Blogabs was exiled overseas, this time I intend to let it drift, the new personal website Http://www.huixizi.com began, this article is the ADMIN5 starting. Reprint Please specify!