Analysis of network promotion from the angle of SEO

Absrtact: Search engine Optimization (SEO), is from abroad into the domestic promotion technology. Mainly for search engine rules, effectively improve the site's keyword rankings, increase the number of visits to the site, and thus promote the conversion rate of the site. Steps of optimization

Search engine Optimization (SEO), is from abroad into the domestic promotion technology. Mainly for search engine rules, effectively improve the site's keyword rankings, increase the number of visits to the site, and thus promote the conversion rate of the site. Optimization of the link steps, is a very step. But the concrete operation is somewhat more complicated, and the time required is a bit long. The following points are analyzed from the perspective of SEO:

1, the site code structure. Code is the factor that makes up a Web site, primarily based on the rules of the consortium. To write a website, the amount of code required is more. At this point, you need effective attention. By using that code, it can effectively achieve its functionality, and will effectively avoid the phenomenon of code redundancy, too much code, the time to open the site will be extended. For the contemporary pursuit of speed users, will not spend time to wait. Therefore, the code of the website must be streamlined;

2, site keyword placement. This is for the future to do the site keyword ranking layout. In what kind of place, put what kind of words, place how much and so on, all need to have certain scientific data basis. If some website optimization personnel, in order to quickly get the keyword ranking, will use keyword piling way, to lure search engine spiders. And now this way, it is easy to be identified by search engine spiders, the corresponding punishment. Perhaps some optimization staff, then how to do the keyword placement? Personal view is that the main focus on the long tail words, the use of long and short way to promote the implementation of the keyword ranking gradually;

3, the website label Interconnection setting. The pages built in the website are not independent. They need a certain correlation. The main is through the word set jump link, bridge-type jump. Personal suggestion, the jump between the pages do not excessive frequency, not conducive to spiders crawling;

4. Web site security settings. This is a need to pay attention to, I have encountered, when the index of higher keywords to do search engine rankings, will be malicious attacks. The common way is FTP-style access to the site, the implantation of other website information and content. Search engines are not able to identify the process, they think it is cheating, the corresponding punishment. Therefore, enter the website backstage username and password Best is all reset, will delete the previous;

Summary, the current SEO effect, gradually in a drop-type situation. Therefore, to do the site optimization needs of a wide range of scrutiny, improve the effectiveness of the promotion site.