Analysis of O2O of Suning, Wanda and Bat

Recently, the whole industry has once again been boiling for O2O. Suning won the first stop of Hundred Days Battle "818" big promotion, Million Teng fusion set up Wanda Electric business, Baidu World Congress Li announced the launch of a high-profile Baidu direct number, Ali IPO Roadshow finally finalized the listing, a time the industry emerged countless of the O2O layout of the giants of interpretation, singing the sound of the applause, And to my long-term O2O practitioners and entrepreneurial experience summary to analyze, O2O essentially is to strengthen the line under the flow of interactive service process, life service scene is the giant O2O the biggest weakness.

This year Tencent bought, mergers and acquisitions are frequent, although micro-letter is Tencent's top entrance, but as a social tool gradually electric business, micro-store, so that micro-letter too heavy, which is why Tencent to spend a large share of the public comments and 58 with the city, the purpose is to deal with life services business! Although Tencent is a small shareholder in Wanda Power, but its strong account status is enough to carry the user to make princes, and, Wanda Electric business does not do in-kind, Tencent such cooperation on the east is also absolutely positive, its three parties are absolutely strong position.

and Baidu in mobile application distribution and LBS Map Business entry card position has been more prominent, including continuous integration of 91 wireless and glutinous rice network, and in the main entrance, such as search and application distribution platform, occupy the largest market share. Plus the direct number, which improves the service level of the mobile end O2O and the entrance attraction ability, has a little improvement for the social gene that has been missing.

Ali Toss O2O pay the price is greater, from the earliest Word-of-mouth network, after the acquisition of the gold map, Yintai business, spending tens of billions of capital in culture, video, search in various fields, I in the "rookie" ambition and Ma Yun O2O of the Bureau of this article analysis, rookie do warehousing logistics is only a move, The real bureau is the warehouse logistics surrounding the formation of the new business circle, and the future of urbanization after the warehouse business district directly to change the city's business circle or simply become a new town, plus the cat and Alipay, the whole rookie of the Bureau is O2O's appearance.

However, the current situation is that three have the core tools under the wiring, but offline resources or relatively weak, although Ali holdings of Yintai now almost completely give up the general merchandise industry began to force the mall, but Dan and Wanda is not stint. From Wang and Ma Yun 100 million Yuan gambling in the future, and Baidu, Tencent, the two giants formed a camp to form a company, Wang has been done a seemingly impossible thing. Wanda's advantage is that the company has the most shopping malls in China, with a bat does not have the most difficult to fix the life service businesses, and whether the line can really get through, is Wanda Electric business O2O success or failure of the key. Million Teng three hand, rush in Ali on the market cooperation, it is inevitable to let people doubt is directly copy Ali, but this market is still blank, who lose who won is hard to say.

According to my observation, the same is the traditional retail origin of suning compared to Wanda very early began the transformation of the electric business, in the industry to sing bad entities, in the layout of the O2O, this point is also prior to bat. However, the earliest start, the way of trial and error although pay a lot of tuition, but accumulated strength has become the key to counterattack, one is to cloud computing as the support of IT systems solid Foundation, the second is the integration of online and offline stores, the third is the depth of the logistics system network sinking, four is being built to Suning stores as the center of the O2O Ecological circle. At present, suning in the transformation of the crucial stage, try to use innovative products, services and internet marketing, active attack, impact opponents, according to my experience in the industry, Suning O2O's counterattack there are two other important auxiliary factors.

First, the attention and motivation of talent. Suning took out 30 million yuan, founded the Internet Innovation Fund and Talent Development Fund to promote innovation, and encourage as long as the user, are allowed to bold innovation. This year, Suning has also increased the attraction of high-end talent, school strokes to the Lepetson trend of eyes, to attract high salaries of college talent, and will be excellent talent sent to study abroad or at home and abroad at well-known universities. And, Jindong also to employee holding incentive, this practice I am very optimistic, the recent release of the Suning employee shareholding plan, the total amount of funds not exceeding 550 million yuan, accounting for about 0.97% of the total company's existing share capital, One of the Jindong personal cushion funds accounted for 413 million yuan, unlike in the past, employee ownership is for all the middle and senior employees.

Now Suning is in the critical period of attack, from the 818 after the promotion, suning not only did not give the market the opportunity to gasp, nor give the team a chance to pause. Therefore, encouraging staff morale is very necessary at this moment, Su Ning can talk about dreams, but also have real money or substantial incentives, or the lack of stamina is really trouble.

Secondly, I carefully studied Suning's staff age accounted for, Suning has 180,000 of employees, in the completion of the latest organizational structure adjustment, Suning's team is the youngest team in history, the average age of only 24 years old, really want to say this is a team AH. Think about it, employees on the one hand, to emphasize individuality independent, dare to innovate, inject fresh vigor for the team; On the other hand, the ability of the staff to accept new things is stronger, such as online fusion, the former PC-side needs to train staff, now save time and effort, at any time!

As we all know, Wanda spends huge sums of money to attract talented people to do electricity business, but the overall staff quality promotion, or is the overall staff more have the Internet thinking, the team forward spirit will not be easily lost, so it seems, perhaps suning in the talent absorption and cultivation of a little wins Wanda, Suning This youth card is hit right!

O2O Spring has come, Su Ning, Wanda, bat who will become O2O after 10 boss? With the implementation of O2O into the system, the bulk of the stage, this O2O battle will not be lonely, the show is still behind!