Analysis of profit point and operation steps of local life portal

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Local Life portal from the beginning is to let everyone desperate, do not say anything else, we sometimes need these life information, where discount Ah! Where to do activities cheap Ah, where the opening, which supermarket shop to send toothbrush toothpaste pull. Feel old said, no one will say you do not do things, should say there is market demand must have market returns. But on the contrary, through my years of experience with some large life portals and local life stations, few have really succeeded.

Take the big: comments on the net, off the net, Word-of-mouth, are Life portal it? Why is it that the end of the world is too long to be stranded?

My summary of the question is: the information on these stations are not interested in everyone, why?

Not practical ah, those big restaurant hotel discounts and our small people have what relationship ah? Besides, now the dinner is not the choice of their own place, now choose a lot of ah, not as before a few store shops. So information asymmetry is the real reason why these big portals do not move. So in recent years, there are a lot of senior people shouting: small webmaster, do your local station, there is a future, you will be based on the local build myths and legends of the years. I faint, I do not base on the local I want to be like eight aggression ah, sure to do a good job in the local market ah, but there are a lot of webmasters do not agree with me, a local station is also 100 a day to visit the volume, that do a national large stations, so the city said a day less also has thousands of of the traffic.

To promote the promotion should not be less than 10000 of the IP bar, yes, I believe there must be this number, but you want this IP what use? To hang Google ads and affiliate ADS? Then you still don't think, so rely on users to cheat the means of traffic who will use, as for Baidu and Google to punish, of course, it is not surprising. So what do we do? Many stationmaster actually originally is to do the forum, then turns to the portal this piece, actually this is a good method. It's quick and easy to do.

Why do you think the forum can be done?

Nothing but a few like-minded netizens every day in the top Hu Yu, people more engaged in activities, spread wildfire big. We are not talking about what to do good, now back to the point, since such a good so bad, to do the life of the portal must be good? I've talked about the benefits of the forum is an example of the importance of web interaction.　You must have a good interaction in the local area. Another point is to use the resources of the merchant for their own in-depth resource mining. I said: You have done absolutely money to eat food.

Here's an example:

Build a local station with open source code for an open source life portal and open an advertising studio with your own money. You can open, advance run to sign the customer, by the way pull the leaflet, business cards, small ads or something, the merchant signed not more than 300 good, free, anyway this is also your career to fight the most crucial link, meet customers, remember, or free to get the benefits, must be very good to see also very good sign, this can not do, Nothing you can do is going to work! There is also a benefit is to sign up for free businesses at the same time can also introduce, they can do to do publicity, business cards or something small ads live. So your resources can be used up, approval of a self-employed business is not difficult? Even this can not be done, as if the internet can not be cheap to just a computer on the line. Unless you're a tech whiz. or the Industry geek!

Okay, this is the previous step. Then, is to carry out business, the time of the upfront business may have to charge you 1 months time, then is the promotion of the time, this time you do not have the business information? Ask the merchant, the leaflet gives you 10000 Zhang to accept you 900 yuan, the whole sheet 1400 yuan, One-fourth version of you: 500 yuan you're just going to call me, okay? 300 business is not much even if 5 people promise you enough, you can raise a minimum of 2500 yuan of promotional bills, and then you will invite people to design, (in fact, the leaflet design is very simple is the customer's information pieced together the picture) Printing 10000 16 Open 157 grams of coated paper double-sided printing costs about 1500 yuan (including design costs), and then is the release of leaflets, there is no local university? Some words to find college students to send, why?

The reasons are as follows:

1, the high quality of college students, generally rarely cheat, give your publicity to throw litter.

2, college students feel more trust, the general people will not take their flyers, that is, and will not be lost in person.

3, give them a chance to exercise, but also give themselves a reason for self-confidence.

A person can send 1000 a day, more words can be sent to 1500, you give 60-80 yuan a day, according to the local market. Finally own hand certainly has the surplus, hehe ha, will reward own. This is not you not only promote the customer also publicized their own, how to publicize themselves?

Oh this is going to say, business in the country's sales promotion method is nothing but discount it? That's it, you use your hand to create a group of membership card right away, about a few cents a, you make a 1000, you are in the leaflet note: By virtue of XXX Network membership card to XXX merchants a few discount, each business note.

Do you think someone's buying it?

Now any kind of decent things are usually afraid to buy, see the discount, their own pinch refers to a calculation, you will spend money to buy your card first.

Does the card sell expensive? Of course not expensive also on 30-50 yuan A, consumers buy card consumption words save enough to buy a few cards! Alive? You give the business every day to pay attention to engage in activities ah, engage in activities for your business are beneficial, of course, consumers can also enjoy a lot of benefits! This time. Somebody's going to have a question.

Oh, I want to say is: How many people do? Do not have a website to do marketing. Either technically or just graduated from college. How many people are making a career change? So don't doubt my opinion, but it's very important that the webmaster who can do this will be a great person.

Think about it, a website by what profit? Nothing more than business customers and consumer members. This is not a knot. As for how to build the site how to manage, I believe that the experts in this area will not be less. A website is not technology, nor art, lack of operation and find the market core of the vision.

At the same time welcome to my small station (http://www.tz58.net). Explore more good methods. Original article, this article only webmaster network and Taizhou 58 with the City Network copyright.