Analysis of pros and cons of how to do self-media in enterprises

Absrtact: The enterprise does not take the form of organization, but encourages employees to do it from the media. Business leaders decided to do the media before, put down their company's veins, there is no strength and confidence to carry out. Since the media on the pros and cons of enterprises, enterprises do from the media will do

The enterprise does not take the form of organization, but encourages the staff to do it from the media. Business leaders decided to do the media before, put down their company's veins, there is no strength and confidence to carry out. Since the media on the pros and cons of enterprises, enterprises to do from the media will be the shape of the scattered God, decentralization of power at the same time also in the centralization.

Analysis of pros and cons of how to do self-media in enterprises

April 12 participated in the 2013 China Social New Media Development Trend Forum held in Shenzhen, it can be said that the harvest is quite abundant. In addition to a more profound understanding of the new media, in the media has also been feeling. Since the independent style of the media has become a school, the use of multiple platforms to convey their voice, is now everyone can become a media era, as long as your views are valuable, get support.

At the same time, since the commercialization of the media has been defeated by the moral principles, the whole circle began to realize that can not kneel in front of money, no backbone from the media can not be climate. Since the media is forming a force, relying on the spread of the internet affects all aspects. Since the media is also the embodiment of personal brands, using the micro-letter public platform to summarize the words, it is a small individual is also a brand. Brands need to be built over a long period of time, and since media people do not necessarily continue to create content. Therefore, since the media has been closely integrated with individuals, it can be said that the soul of the individual is the lifeblood of the media.

It is not the relationship between the individual and the media that touches the author's thinking, but the question of whether the enterprise can do it from the media. The scene from the media people generally have a consensus, enterprises can not do since the media, since the media because individuals are called from the media. Companies do not have the media to write a flesh-and-blood article to create content that matches the fans ' taste. In addition, as a business organization, the essence of the supremacy of interests makes it impossible to stand in the same position as the fans. In fact, since the media really want to define, also can not be called the media. Since the media is only creating information, it belongs to the spiritual and cultural level. And the medium of disseminating information is the tool of material level. Therefore, whether the enterprise can do from the media, the key is whether to create a vast number of netizens loved the cultural food, rather than in the tangle can do how much influence.

Impetuous social transformation in the background, network culture has been biased entertainment, anger, vulgar, fast food, originally because of the historical problems of cultural faults and lack of edification of the people, the depth of content in the network is not popular also reasonable.

Since the media is like Lu Xun, Han-Han, playing a mentor or known role, of course, the operation of the industry has specialized. In the author's opinion, the enterprise split in the end is composed of individuals, each individual can be based on the overall interests of the enterprise, each employee can become from the media. For example, the founder or manager of a company, in the period of universal Bo, many companies in the entrepreneurial period of the company's leaders opened a blog to explain their views on a field. This phenomenon is more common abroad, employees and the owner of the blog itself is to adapt to the needs of the market development behavior.

The enterprise does not adopt the form of organization, but the individual in the organization. Each individual can be positioned, for example, the financial staff can create the relevant financial field from the media, managers can create the management area from the media. The truth is very simple, enterprises should actively encourage employees to operate from the media, in addition to the employees can bring the benefits of personal brand, but also to form a matrix to promote corporate brand publicity.

First of all, enterprises must relax their hearts, encourage employees to do since the media will inevitably be hot, the outstanding staff will face the risk of loss. Business leaders decided to do it before the media, putting down their company's veins, had no strength and confidence to carry out. Everything has its pros and cons, since the media is good for the business.

But overall, encourage employees to do from the media, is essentially to encourage employees to continue to learn, share, so that enterprises can form a learning-oriented organization atmosphere. Therefore, enterprises to do more than the advantages of the media, an excellent enterprise is not afraid of the outstanding staff to leave, the enterprise has become a production of excellent staff of the machine, external also formed to attract excellent staff of the magnetic field.

The employee Self media matrix must be available, organized, for example, since the media name may not take the name of the enterprise, but the identity of the media needs to be branded on the enterprise. Employees can start from the interest or professional freedom to create content, the premise is to protect the interests of enterprises, safeguarding the interests of enterprises, there is a suitable time to expose the enterprise properly.

Of course, this is not to ask employees to do marketing purposes from the media, this kind of thinking and I want to express the meaning of 108,000. How to determine whether the content of the media is soft, and whether it can make a distinction with commercialization. This is in itself a paradox, where the individual's point of view and position tend to have their own reasons, 10,000 readers have 10,000 hamlet.

In short, enterprises to do from the media to do the shape of the scattered God, decentralization of power is also in the centralization of power.

When each employee has a certain influence from the media, enterprise integration is not a single individual from the media power can be compared. The enterprise is not unable to do from the media, but has not converted its position. Flexible thinking, unchanged is the ultimate goal.