Analysis of pros and cons of opening shop for distribution

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Ma Yun has a famous saying "You do not do E-commerce, 5 years later you will certainly regret," then open shop is a good embodiment of e-commerce. Taobao is now popular, so many friends are eager to do Taobao, open shop, and a large part of the sellers friends are very like to do distribution, because the distribution can be done part-time, can also be full time to do, distribution does not need to shop their own goods, can reduce risk, and according to statistics Taobao nearly 10% of people are doing a variety of distribution, Why so many people like to do distribution, the following analysis of the advantages and disadvantages of distribution, and finally put forward to solve the problem of distribution.

Benefits of Distribution:

1. The distribution of goods can earn a difference in profits;

Distribution is profitable, especially the distribution of a certain brand effect of goods, can increase the profit of the network shop;

Consumers have a certain platform trend, not all the shopping platforms are compared to buy again, it is impossible to visit all the commodity sites, the standard type of goods from more platforms to collect quotations, the best price increase sales, personalized products can also be more platform choice of high quality and cheap suppliers to increase sales;

2. Distribution of hot goods to improve the flow of stores, and improve the exposure and sales of its own products;

Distribution of well-known brands and have a certain impact of the brand to improve the overall flow of the shop, and can be in the distribution of Product Description Details page associated with its own promotional posters, can greatly improve the exposure of their own products, and thus improve the sales of their own goods.

3. Distribution is conducive to the rapid promotion of shop credit rating;

Consumer brand consumption is more and more common, consumers to brand screening products become an important way of shopping, distribution of high-quality goods brand effect will not only improve the store flow will also improve the conversion rate of goods, and then quickly improve the store's credit rating. And in this way to improve the credit rating is in line with the provisions of the network trading platform, is not to leave the risk of reckoning after the autumn.

4. The order processing of the distribution commodity hardly occupies the time;

Do not need to packaging, without the express company to talk about Express, do not need inventory, the sale of goods still have a complete after-sales service: This requires distributors to choose high-quality Suppliers or familiar suppliers, this is very important, so that the comprehensive reputation of the store will not be due to leakage of goods, late delivery, non-performing after sales and other reasons to be pulled down.

5. Wide distribution platform, can distribute a number of platforms of high-quality goods, conducive to maintaining the competitiveness of shops and commodities.

With the current consumer's ability to improve shopping, standard brands, standard specifications of commodity prices have been transparent, a large number of consumers have been accustomed to using models, brands to compare shopping, single platform on the price, service and other advantages not prominent easily by its other stores of the same quality goods to rob traffic. Multi-platform distribution can be selected across the platform to choose faster delivery speed, outstanding after-sales service or price advantages of suppliers more conducive to maintaining a strong competitiveness of the store.

The disadvantages of distribution:

1. Suppliers often do not provide data packets to distributors, distributors often have to go to the supplier's shop to a product copy of a commodity, so that 100 items will cost the supplier 1 weeks to clean up and shelves, I would like to from the supplier shop only to get what I feel good to sell goods, or a certain type of goods, But the supplier of goods is too much, looking for goods like a needle in a haystack, exhausting, a waste of time and energy.

2. Distribution supply stability is poor, after-sales service standards difficult to control; and the supplier is often unjustified under a certain commodity, and lead to the supply of goods, want to know exactly the vendor store inventory is almost impossible, so often will face customers after a single, but not shipping problems. If not through the supply and marketing platform to establish a cooperative relationship, their own manual control of inventory is inefficient, high probability of error. If there are more than 100 pieces of merchandise or even thousands of pieces, daily check change accurate inventory of the basic task is difficult to complete, to improve the shop traffic promotions are not time to plan for implementation.

If the supplier inventory can be automatically synchronized, how comfortable it is, not only save a lot of time to improve efficiency, but also more focus on the promotion of promotional activities to increase the volume of shop sales, such as the important work of the increase.

3. Distribution is not conducive to a professional unified shop image Construction

In the case that has not yet generated a loyal store customer base, the buyer's main purchase entrance is through a single item into the shop, the goal is more clear, the construction of a professional unified shop image in the early development of the shop is less than the impact of the expansion of traffic.

4. The distribution customer response time growth, the consumer feedback processing needs the turnover loss order probability to be big;

Distribution of goods due to inventory, product details, logistics information needs to be repeated with suppliers to check, the buyer's response time will be greatly extended, response time will lead to a larger order loss rate. At present, the more commonly used solution is, in advance agreed to a few express delivery, description of details of the product details, materials, purchase suggestions are listed clearly, as well as the requirements of supplier inventory is really effective.

5. The increase of distribution suppliers is not conducive to the establishment of shop package matching, reduce the flexibility of store goods collocation;

Select Suppliers in accordance with the principle of few few, the supplier itself is the best seller, so his classification is clear, complete category, conducive to the shop to carry out promotional activities such as matching promotions.

In the above we analyzed the pros and cons of distribution, but also to do the advantages and disadvantages of distribution, then how do we go to avoid weaknesses, customer service to do the drawbacks of distribution? The following will address the problem of the above problems, solve practical problems.

How to solve the problem of distribution?

For the above distribution ills, we can solve him from the following:

If the supplier does not give us a packet, and the quantity of goods is too large, then we use the tool to solve this problem, the most popular one of the best use is called the Hands Off Toolbox software, which has a store copy tool, can be the supplier of merchandise copied to the Distributor shop, or according to the need to copy a part of the merchandise to the distributor's shop, and the attributes and categories are completely the same as the supplier, and can also facilitate the production of distribution data packet development level two or even three network distributors. And just one hours can be a key easy to handle thousands of goods, more efficient, more time-saving.

If the supply is not stable, then we can go to find some high quality, reliable, select a complete after-sales service suppliers. This can go to Taobao supplier backstage look for that kind of evaluation is better, the quality of the whole kind of suppliers.

If you are not aware of the supplier's inventory, then we can use some of the better to be able to connect with the vendor store automatic inventory update software, or called platform. Automatic inventory synchronization is an important guarantee of distribution smooth, then how to deal with the automatic inventory synchronization problem? Recommend everyone to use automatic inventory synchronization, designed for distribution and research and development of inventory automatic synchronization software, can support more platforms, regardless of the vendor is which platform of the shop, can easily sync its inventory, The main principle is: Buyers browse baby, automatic real-time synchronization supplier inventory and shelves to their own agent of the baby, so that buyers see is always the most accurate inventory information, to avoid the emergence of air sales, but also automatic synchronization of commodity prices and commodity status; As long as the promise can be delivered on behalf of the distribution, distribution options more flexible.

Therefore, open shop to do distribution is also a good choice, in the part-time can be a daily Jin, but also happy to enjoy the relaxed life. can also develop their own tertiary agents, why not? What do you think of distribution?