Analysis of reasons and solutions for the long-term non-update of website snapshots

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If the site has not been updated by Baidu or Google for more than 10 days, at least to a certain extent, this site has nothing to do with Google or Baidu. Throughout the country's millions of websites, there are few that can be updated by search engines. This situation, also related to the actual situation of China, there are many such as Sina, Sohu, such as the big site, there are Admin5, webmaster House such as the backbone of it, but we should be more sober to see, 80% or more than 90% of the site from enterprises, more directly some say, from small and medium-sized enterprises. and small and medium-sized enterprises in the Internet marketing work is undoubtedly lack of, let alone the frequent renewal of the site. Perhaps, we can now understand why Baidu and other search engines, so hungry for original content, that is because the true original content is very small, concentrated in a limited number of news stations and some similar Admin5 such as Grassroots station.

It is gratifying that, in the traditional mode of marketing costs rising, some of the foreseeable small and medium-sized enterprises still see the dawn of Internet marketing. And in constant deep contact, aware of Baidu and other search engine importance. The author of the website construction Company, Shanghai pilotage Technology last week received a company consultation "Why our company's website has been included in the date has been stuck on May 12, 2009, while the peer * * * site date is often updated," I was very straightforward told him that because the site has not been updated, so Baidu has not been updated But as a professional website construction practitioners, we are more aware that the site snapshots for a long time there is no update the reason is not the content of the site is not updated so simple things. We try to analyze why some of the site's snapshots are not updated by the search engine for a long time?

A, the site has not been updated or updated extreme irregular

A new site in the beginning of the opening, as long as can basically meet the web standards, no "nofollow" label, regardless of whether it was included at the time, the major engine search spider must be frequent presence. As to when included, or how many content, page, is based on the content of the site itself, the degree of abundance and the search engine itself to determine the evaluation mechanism. However, if every time you search for spiders are still old faces, without any gains, the frequency and number of visits to your site will certainly be less and fewer. An instant update of the site, search spiders may be able to visit thousands of times a day, and a long time does not update the site, search spiders may also come less than 10 times in one months.

Another reason is that some sites, although updated, but the frequency is very low and two or three days of fishing, the net two or three years. In the long run, it will also give the search spider site mismanagement, or not too much value of the impression.

Recommendations: Persistent, regular update site content, is to solve the site snapshot update frequency and increase the amount of the most perfect program.

Second, most of the content of the site to copy, there is no original

If the content of the site is mostly from someone else's site, and very few of their original content, this site is also very likely to be underestimated by search engines, but such sites generally have the following process. Because there are updates, so the search engine at the beginning may often update the site snapshots, web crawler is basically growing, but not a good time. Slowly will find already included content, after a period of time will be search engine deleted, the site snapshots Update frequency is also slowly falling. In the end, the bad thing is that no matter how the website updates the search engine, it is not included or updated.

Proposal: When building a website, a modest copy of the stone can be understood. But once on the right track, it is best to publish some original content every day, do not want to use false original to fool the search engine.

III. Web server instability

Now the internet unexpectedly someone will 1G mainframe, only sell dozens of yuan, but also unlimited flow unlimited bandwidth. Here, Shanghai website Construction Company Pilotage technology to remind everyone is: do not covet petty, server instability on the site optimization of the most damage. Relative to the content does not update, the search engine will judge the value of this site is not high, but if the server often appear downtime, the site often appear inaccessible, the search engine will be the site will be right. And the instability of the site is not only the search engine, as well as your customers, if a site Zooey failure, next time your customer will log in? What's more, customers will think there is a problem with company management.

Recommendations: As far as possible the choice of large, well-known IDC service providers, relative to the site cost and later earnings, a year hundreds of of dollars in the host rental cost is negligible.

Four, the same IP under the site is punished

Based on cost considerations, now many Web sites are using the virtual host, and now most of the domestic virtual host is shared IP, that is, an IP under the existence of hundreds of sites is very normal. No one can guarantee that the same IP sites under the search engine penalty will not affect your site. Because search engine judge a website is based on the content of the website, domain name, server (IP is one of the methods that search engine identifies a server) and so on synthetically consider. This Chengmenthe implicating phenomenon, in the site optimization practice is not uncommon, this is also a lot of webmaster very confused place, the site is often updated, also has the quality of external links, code is also in line with the search engine to go, how the snapshot is not updated?

Recommendation: Independent IP host is the best choice for Web site optimization, and domestic there is such a service provider, the price is not very high. So we suggest, if possible, to choose the independent IP host as much as possible.

Resolution of the site snapshot does not update the way there are many, there has been a period of time in order to improve the frequency of snapshots update the site, we almost three times a day to update the home page nearly 1/3 content (mainly updated). At the same time, it is worth mentioning that the quality of a large number of links can also effectively improve the frequency of the site update, because the search spider is crawling along the link, import your site links more, the spider over the probability of natural will be larger, the site is indexed more opportunities. This article by Shanghai website Construction Company Pilotage Technology (www.joyweb.net.cn) original, more wonderful content author successively launches, looks forward to with the colleague Exchange discussion study. This article welcomes in any form forwarding, retains the original author copyright is one kind of affirmation and the respect to us.