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Analysis of search engine optimization competitor website

Source: Internet
Author: User
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The correct analysis of competitors, in the whole Search engine optimization project, is a more important link, how to identify the weak links of competitors, the correct understanding of their strength, such analysis can give SEO a good competitive situation, in fact, the whole process of research for SEO project implementation has significant value, Can analyze the strengths of rivals, how to absorb these strengths for their own use, their own web site what can not exceed each other, set up a catch up with the goal is far more than how to maintain the first place easy.

Then the competitive analysis is generally as follows:

*whois information.

*google pagerank rank, Alexa rankings,.

* Graphic background, web site structure framework, style sheet.

* Various search engine performance, such as: included pages, page display rate, key words ranking.

*<head> area content.

*keywords efficiency, such as: keywords occurrence location, keywords occurrence frequency, keywords phrase choice and so on.

* Use of a variety of JS files.

* Navigation bar effect.

* Website robot.txt file.

* Effective customer conversion rates for text and language in website content

* Home Page contact with other pages, the depth of the directory

* Quantity and quality of the chain.

* Update the intensity of the contents of the website.

* Compare with more related websites.

* Simulate the effect of spider crawling.

* Industry internal importance assessment.

SEO project implementation, is very cumbersome and jumbled one thing, point Shi Xiaopeng that in the specific SEO project process, the need for good strategies and methods to guide the implementation of the whole project, but also must consider the overall situation, to find the balance point, the more analysis, the final search engine optimization effect more favorable.

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