Analysis of SEO core competitiveness

Absrtact: The development of SEO to today, may not only let seoer headaches, but also let too many business owners headaches, too many seo, too much pride of the seoer, in order to the immediate interests of sesame, hurt the business owners, more hurt themselves, do not know that the mentality of the seoer you are back

SEO Development to today, may not only let seoer headache, more will let too many business owners headaches, too many seo, too much pride of seoer, in order to the immediate interests of sesame, hurt the business owners, more hurt themselves, I do not know that there is such a mentality seoer you consider, worthy of this occupation? I am an SEO?

I do not know whether you adhere to see Zac Blog, also do not know if you are familiar with the Zac "seo actual password" Even if you read the "SEO actual password" You do not understand the purpose of the Zac Book, whether to understand the essence, whether the real actual combat SEO it. Today to share what is the core competitiveness of SEO.

SEO to optimize the value of the site.

Spiders crawl value: No matter what industry you do SEO, as long as the search engine has the ideal ranking, you must solve the problem of search engines, then your site code must be Spider-friendly, about the design of the site, Baidu launched Baidu Webmaster Guide, Google launched the Google Webmaster Guide, The two major search engines have a clear explanation of the problem of website design.

User Experience Value: The value of user experience is mainly embodied in page design, site content production, but the production of Web site content should be completely and the combination of the entity's products, do not need to exaggerate, not to hide, through the content of the Web site to reflect the core value of enterprise products is the user's greatest needs, such as the author of the publicity of the net Belt products , why I can put the net belt this word, and many words optimization to Baidu home? Mainly the author of the network with the product has been enough to understand, from 2003-2011 author has been in Jiangsu-Jiangdou-Daqiao Town, here is the gathering of mesh belt products, the author and the network of business owners played 8 years of dealings, From the network belt manufacturing machinery to the production of the Net with product album, practitioners have now planned more than 20 manufacturers, not exaggeration to say, in that piece of industrial park, the author's name almost all of the network with manufacturers have heard.

Socialization value: The social value mainly manifests whether the website is accepted by the user, when the site is accepted by the user, whether the user actively search the hidden, recommend, share your site, from the site's user experience value, as long as you make the site content and the actual match, and for users to create the greatest benefit, Then the site will generate Word-of-mouth from the user's reputation, resulting in expanded social value.

Link value: Link value includes the site's own internal chain and outside the chain, within the chain is equivalent to the main products, brands, have the core competitive value of products, brand enterprises to be fully launched, from the site itself, the link, there is competitive value of products, brands should be given more internal chain support, such as corporate brand, key products. The value of the chain is equivalent to the user of the enterprise's brand, product approval, from the voting mechanism, the user gave your website to vote, from the site chain value, other sites to give your site link support, and clearly indicate the brand of your site, products.

Second, SEO to optimize the direction

Link level: Want to solve the site on the search engine friendliness problem, must be in the site link level, the site as far as possible to show the tree structure, the link level raised to three levels within. It is recommended to do a good job of the Web site's XML, RSS page.

Image multimedia Processing: Pictures, multimedia is to attract users the first element of the eye, the usual enterprise stations are mainly product display, multimedia supplemented, recommended SEO focus on the image optimization, multimedia production, pictures, multimedia optimization can refer to Webmaster Guide.

Content production: The content should be close and the picture unifies, as far as possible conforms to the reality, the parameter detailed, for instance product raw material, the origin, the brand, the specification model number, the application scope, the use attention matters, the late maintenance knowledge and so on.

Authority: The authority of the website mainly through the site page elements to achieve, user experience as the core. When the search engine to solve the problem, try to do a good job in brand maintenance and publicity, from products, brands, relying on quality, service to hard brand, get authority.

Website stickiness: The website stickiness mainly manifests in the website the visit rate, the resident time, jumps out rate as well as the exit rate direction, proposed the SEO Institute data analysis, according to the data analysis makes the reasonable correlation content.

High-quality Links: Links are the biggest support for the site to vote, from the point of view of the link, the link to the brand site will certainly be higher than the normal quality of the link, of course, the link here is not a purchase link.

Content timeliness: New products appear timely update, technical research and development of timely reporting, the content of the relevance of the update has explained the enterprise, SEO attention to the site, from a certain point of view also explains the Enterprise, SEO to the user's responsible attitude.

Third, SEO to learn the direction

Product knowledge of learning: Want to do SEO, must be the declared product knowledge to carry out a profound study, and enterprises, engineers and communication, with your SEO thinking combined with product characteristics of the product on the Web page to achieve the perfect embodiment.

SEO Knowledge of Learning: SEO is a change, the development of the industry, after all, we pinned on the search engine based on the dynamic search engine, in-depth study of basic knowledge, to be realistic and objective expression.

Other knowledge Learning: Personal advice on learning direction, psychology, marketing, management, social sciences, jurisprudence.

All of the above knowledge points from Vedio (Wang Kejiang) over the years SEO actual combat summary, hope that all the seoer inspiration.