Analysis of SEO diagnosis of a large-scale overseas portal site

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Hello everyone, I am the Phantom of the Rain. There are many large Web site SEO does not good, but the domestic situation is very scarce SEO talent, a reason is the domestic SEO development time is not long, the second reason is the development of domestic SEO is not healthy, a lot of SEO workers or stay in the implementation of the level, Be able to truly meet the requirements of the large portal site is not uncommon, because the portal site for the SEO talent is very high, here not only need SEO talent technical expertise, implementation capacity, but also requires its strong team management and data analysis capabilities, so as long as you play a good SEO basis, Then the continuous horizontal vertical depth of ascension, will certainly get a very good opportunity. I have a friend who is a gateway to the country, because the company's business needs, SEO this piece also want to play its due role, want to let me give them the site of the current SEO situation to make a suggestion, also calculate a small diagnosis, the following share under the specific existence of some of the problems, these problems, many friends may encounter, Hope that we can bring some reference value.

1, for the website URL structure

In the initial web site construction, I have learned about the construction of the site structure of ideas, to tell the truth in their consideration of user experience, conversion rate and the site later operation of the ideas are very good, but may not be more consideration for the late SEO controllability, the site's URL architecture is poor, For example, within the site of a few countries in the classification channel, its URL is not standardized first, the next user to see this URL will not be very good to understand the content of the URL, a simple solution is for each country to classify.

such as the United States this column original URL is:/index.php?m=content&c=index&a=lists&catid=23, here to modify the time, you can simply in the root directory or the channel belongs to the category below create USA /file on it, here in the changes need to pay attention to avoid the loss of link weight before, you can consider doing the old URL to the new URL of the 301 redirect. Similar to some of the URL architecture issues, such as site navigation in some links, the site is not repeated here, the solution is to consider SEO and user experience.

2, the proportion of the site included analysis

The proportion of Web site is a very important index of optimization, because in theory, the higher the proportion of Web site to do SEO better, the site's Web page resource utilization is higher, the search engine recognition will be higher, for example, we created 100 pages in the website, included 90, It is obvious that the content of the website has been recognized by the search engine, and if a 10,000 web page has been created to include only 90 pages, it is conceivable that the optimization of the site to do how bad.

View the number of Web pages, found today's web page link has been to the 18,695th HTML file, regardless of the link loss, and only consider static URL address, the following look at the site included:

Site collection

Today, I met Baidu Update, included in the drama Minus, only 3120, to see the first two days are included in the 10,006 or so, included in the situation is still good, but considering the URL of a lot of sites are dynamic parameters of the URL, then the resulting URL estimated to be more out of a lot, here need to consider the first issue of the URL standardization , and in the robots file to prohibit the search engine crawl dynamic parameter URL, so you can very clearly understand the site is included whether healthy.

3, for the station in the direction of the weight

SEO do well, the previous mention of the site included, in addition to this, but also to the site inside the importance of the page links to distinguish, for unimportant links to guide or shield, where the need to apply to nofollow and the use of the document, For example, the site has to recommend some good for users to go abroad related institutions, these institutions for users is very helpful, but for the site is a large number of weight export is also very loss of weight, here the first method is the site of this section of the link is added nofollow tag, Let search engine spiders do not crawl these links, another way is to do a jump URL, so that the weight does not lose the station outside. If you really worry about the weight of these links to export, then do a little bit more, directly to these plates into the encapsulation of good JS code or IFRAME code, so that search engine directly do not crawl on OK.

4, for the title of the site to write

Site title is actually a very basic problem, I believe that as a foundation of the SEO workers, this is also a compulsory course. The website title takes into account SEO has many skills, one is the key to the layout of the site to take into account the focus of the operation of the direction of the website, such as abroad, study, immigration, overseas property such words, can be layout to the title of the page, for the Column page and article page to fully consider this thing, but definitely not the more the better The problem with the portal is that the layout is a bit too much and the length of the title is far greater. The second is to be as concise as possible in the statement to show the content of the site, and in the title highlighted the effect of the site brand, so that everyone more easily remember the site's brand keywords, two visits.

This article by Xu Zi Rain, Beijing web site Construction (http://www.xuziyu.com) Xu Yu network SEO release, Welcome to reprint, reprint, please keep this link, thank you for your cooperation!