Analysis of SEO does not apply to China's business E-commerce

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

With the development of the Internet, more and more enterprises are joining in the battle. Have to invest in business-to-business platform, have to do corporate website, have to do business, the way a variety of. One of the most common corporate web sites. When it comes to corporate websites, you have to talk about the promotion of corporate websites. Believe that many business owners have contacted, the current way to promote a variety of search engines to do the bidding, there are SEO and so on. Today, focusing on the topic of SEO, Dongguan tidal seo think SEO is not suitable for our business E-commerce three reasons.

One, business executives like to pretend

Because of the high cost of bidding, more and more enterprises, especially small and medium-sized enterprises hired their own SEO commissioner. I believe that there is a part of the Enterprise Manager is to know how to SEO, they can well lead an excellent SEO team, clear division of labor, there are strict performance appraisal, the site rankings are very good and stable, flow stability, orders are very stable. But there is a part is not understand SEO, they may have hired one or two so-called SEO personnel, and then let them update the article, hair point outside the chain, but also from time to time to point "guidance", for example, in the free blog article to write a QQ number, how good to write a mobile phone number. The result is a large number of bloggers are blocked, resulting in a large number of loss of the chain, such as the result of the site is down the right, or even k off, SEO personnel can only sadly leave. This is not as good as SEO, let the site hang there, so that the site to fend for themselves, or simply do not do the site.

Second, SEO is not a cheap commodity

Compared to bidding, SEO cost is lower, but it is definitely not a cheap commodity. The cost of SEO is mainly in three aspects:

1. Cost of resources. The resources mentioned here do not refer to some improper means. Tidal SEO said the resources are mainly refers to the age of more than two years, PR is greater than or equal to 3 of the old domain name. We can use this old domain name to do station, also can be used to do mini resource station group.

2. Human cost. An excellent SEO team needs to include: An SEO supervisor, the SEO manager must have excellent SEO technology and training capabilities. An editor who is responsible for editing articles. An outside chain Commissioner, a friendship link Commissioner, a programmer.

Why should the chain and friendship chain Commissioner apart? Because the chain is not issued on the line, but also remember the URL of the chain, and to carry out regular statistics to see if lost, if there is a number of lost, to record a quantity, to be supplemented by the equivalent. The friend chain Commissioner is to conduct a friend chain of inspection, see if the other side has removed our links, or whether the other site is down to the right or even by K, or the other person's program will not have any problems, if there are these circumstances, it needs to contact each other, so we exchange friends in the chain, need to each other's station for an analysis, Including the domain name age, included, related fields, PR value, Yahoo back chain, the number of friends chain, friends chain cheating, etc., to do a record, of course, you have to leave the contact of each other, at least to leave a QQ number.

3. Time cost. Often hear a lot of friends are asking "my station why not rank?", asked him how long the station to do, he said just on line 4 days, just on line four days of the station how may have ranked, even if it is a very small competition, long tail keyword, from the experience of the past operation of Tidal SEO, at least 20 days is absolutely necessary. See no rankings, so some people can start to worry, began to use some unconventional means, in the end, or nothing. SEO The most important thing is a long-term accumulation of the process, if your site is just to do some time, make a little money on the flash, that with some unconventional means can be. If your site is accompanied by your business growth, it needs to be like gardeners to cultivate flowers, slowly let the site grow up.

Third, do not understand the real value of SEO

In fact, many business managers do not really understand the value of SEO, most of them do not pay attention to the company's SEO staff. In fact, from the above can be seen, light a chain and friends of the chain of work so much, don't say other work. Therefore, the workload of SEO is still very big. and the value of SEO is not only a keyword ranking so simple, SEO value is not part of the excavation of the new long tail keyword, enhance the site traffic, Web site data statistics, user experience, such as the promotion. Often in the QQ group to see a lot of SEO staff complain, this is the enterprise managers do not value SEO reasons.

From the above three points can be seen, in fact, SEO is not suitable for Chinese enterprises to carry out e-commerce. The main reason is the time cost, many managers can't afford this time. Plus they do not understand the value of SEO, may just rely on hearsay, heard that SEO is pretty good, so also rush to recruit, carry out SEO, may end up with nothing. If the enterprise wants to do e-commerce, want to do SEM (search engine marketing), or to take the way of bidding.

When the cost of bidding is low, put the money into the Baidu auction account, select Good keywords, immediately can see the rankings. Second, SEO may be with the search engine algorithm changes, and ranking fluctuations, and the bidding is not such a problem. Here are some suggestions for bidding.

First, bidding and SEO similar places, that is the first step is to do the analysis of keywords;

Second, creative writing, especially the title of creativity;

Third, the bid for the keyword. We do not set a very high price at the beginning, here we can use a little skill, we can first to Baidu bidding backstage to do a keyword estimate, and then, because Google AdWords estimation tool can be used for free, so we can use this tool to make an estimate, And then decide our bid, such as Baidu estimated 18 yuan, Google estimated 5 yuan, I can set to 6 yuan, to see how the keyword rankings, if the ranking is more than before, you can, if not, slowly put the price up, not the last time to raise too much, about 2 cents such a range can be.

Four, is the keyword delivery, mainly refers to the region of the launch, we have to through data analysis, to find the focus of the customer's region, targeted at these areas for delivery.

Five, do not directly with the home to bid, to set a different landing page for the keyword.

The last trick is to get the auction out at night.

Hope that these skills can help the need for business managers, here also pay attention to, do not equate to the quality degree of beauty. If you are really interested in SEM, and just just want to build the station, then contact SEO is more appropriate; In addition, if the entrepreneur in the early days of the establishment of the establishment of the site, and have this patience to afford this time cost, and have an excellent SEO team, So here SEO is also desirable, after all, seo if you want to have the best results, must be built before the site to start SEO, including site users experience layout optimization, and so many aspects. If the site has been set up, then the proposal is to use the bidding method. Domestic trade can be used to bid Baidu, foreign business can use Google ADWORDS. Of course, if you build a website, think of a keyword, and then look for SEO, tidal seo think, or forget it, because it is impossible to achieve the kind of effect you want; if it is to see other enterprises have a website they want to do a, this mentality words best not blindly for e-commerce. This article by the Dongguan Tide SEO http://www.chaoxiseo.com Original, welcome everyone to reprint the article, but please retain the original source, thank you.