Analysis of SEO optimization and popularization in Phoenix Nest era

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An undeniable fact is that, as one of the two big giants of domestic search engines, Baidu is the most important source of traffic for most websites. The latest statistics show that Baidu in the search engine advertising market share of 63.9%, far beyond the size of Google in China. Therefore, even if you love and hate Baidu, domestic enterprises to carry out network marketing, the choice of Baidu is to achieve success begotten-at least in the short term.

A senior Combat Network marketing researcher pointed out that to get a good ranking in Baidu, there are two ways. One is to put keyword ads in Baidu, one is through technical means to get the natural ranking, that is, we say SEO optimization.

Objectively speaking, the two channels have their own advantages and disadvantages. Directly put keyword ads simple and clear, you can immediately get the effect of promotion, but the cost is relatively high, and SEO optimization requires a certain amount of technology and labor to pay, time may be long, and has a lot of uncontrollable (Baidu Day if not happy, said K you k you), but the cost is relatively low.

Of course, and Google's liberal minded magnanimous difference is that Baidu has been the so-called SEO optimization is an abhorrence, because robbed his job. So Baidu has been promoting SEO optimization is through some see not light cheating means to get ranked, it is too petty, not like a big listed companies.

However, everything is changing, the so-called "butcher, deeds." Zhou can do 360 software, believe that Robin Li can be a makeover. Fortunately, the recent Baidu has relied on the survival and development of the "bid ranking" system finally because of the pressure to withdraw from the stage of history, starting from December 1, 2009, Baidu is about to start a new "Phoenix Nest" system.

According to the legend, Phoenix Nest System "is mainly to enhance the user experience, the bidding rankings of the enterprise information and natural search rankings of information separation." If we do not understand the error, is the current Google's bid ranking the same. Put all the bid promotion information on the right side, the left will only occasionally appear a few sponsor information, in fact, is the promotion of information, is random. It seems that this is a good news for SEO optimization.

Of course, Baidu still need to eat, in the "Phoenix Nest" era of Baidu will certainly have a lot of new variables appear, it is not possible to simply change a system on the finished. But given that Google has not starved for years and seems to be the world's largest internet company, there is no need to worry too much about Shuai-if his "Phoenix Nest" system is really a model for Google.

Phoenix Nest era Baidu promotion and SEO optimization will face a lot of unknown variables, Big Tree network depending on the webmaster forecast as follows:

First, for enterprises, due to the reduction of advertising, Baidu advertising prices will certainly rise, of course, the price ratio will certainly be improved, for some of the strength of the enterprise, put Baidu ads will be a good choice;

Second, SEO optimization practitioners, Baidu's algorithm rules will have a big turbulence, concrete how to change, at present we do not know;

Third, from Baidu itself, the large number of advertising cut off will certainly seriously impact the company's performance. Therefore, Baidu must have a new profit direction, for example, Baidu has been advocated by the search engine marketing (SEM) system will be launched? If you do Baidu optimization, you may want to join Baidu's SEM Alliance license, and then let the first page go? In terms of the style of Baidu, This is not impossible.