Analysis of SEO problems in Chengdu Rental Network

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

SouFun is a big website, it seems to be listed companies, think of these, not only make people have pleasantly worship feeling. But careful study of its website, or there are a lot of discoveries, I venture to write out these questions, of course, this is the risk by the prawns and passers-by to shoot bricks.

1, not set 404 pages, this problem may lead to a search engine on the site's trust to reduce.

2, the file is not set up, for example, when the establishment of 404 pages, can be set through the disallow:/404.html, the purpose is not to allow search engines to include similar "useless" page, thereby dispersing the weight of the site.

3, Baidu search "Chengdu rental", domain name cd.soufun.com ranked on the second page of the first, and Rent.cd.soufun.com ranked fourth page, even if the site rent.cd.soufun.com to "Chengdu Rental" keyword for the page title, But still ranked in the back of the site cd.soufun.com, this shows that the weight gap between the two obvious.

① through the "Chengdu Rental" search, we found that the top of the site are two-level domain name or a directory structure form, so our site to rent.cd.soufun.com structure form no advantage.

② through observation found that "Chengdu rental" keyword did not appear in the Cd.soufun.com page title, but ranked better, then if we add this keyword in the title? Believe the effect will be very good. Because, from the Cd.soufun.com page through the navigation bar can be very convenient to reach the rent.cd.soufun.com, so, if cd.soufun.com in the "Chengdu Rental" under a good ranking, it can also be a lot of users to the site. The purpose is achieved.

4, check links found, the site sc51m. COM Baidu included page 1, snapshot time for August 26, 2011, a long time, more serious is that the site is currently open.

No matter what, all the links to the link site has problems, there are signs of search engine punishment. This, of course, will have a negative impact on the site.

5, H1, fervent, such as the use of the label is more confusing. Use too many H1, fervent, also can not reflect their importance.

6, in Baidu Search "Chengdu rental house Search" keyword, the site rent.cd.soufun.com title and the keyword matching the highest, according to the usual principle of Baidu participle, should be in front, but the fact is rent.cd.soufun.com unexpectedly only ranked in fourth place. This shows that the weight of the site is indeed very low. This can explain, under the same conditions, why like "Jinan rent" in rent.jn.soufun.com ranked very good, and "Chengdu Rental" in rent.cd.soufun.com but ranked very poor. This has a certain relationship with the weight of the website.

7, from the reverse link number, "Chengdu Rental" ranked first site chengdu.haozu.com (Shandong at this time the site ranked first), and the number of backlinks on this site are 89900, 1910000 (seemingly not an equal level)

However, after removing the internal link of the website, the number of the two sites is divided into 57800 and 2670 respectively (not an equal level, just contrary to the previous results). )

From the comparison between the two sets of numbers, you can know that the number of backlinks in the site is still very far. From experience, this will directly affect the site keyword ranking.

8, the website chengdu.haozu.com, the homepage picture alt replaces the attribute to use the key word "to rent", but the search house did not do so.

9, site logo, search room with "SouFun", and good rental network with "Good Rental network Chengdu", the latter of course better.

10, anchor text relatively single, appropriate to do some other than "Chengdu rental" anchor text, such as: "Chengdu House Rental", perhaps the effect will be better.

In short, the site to have a good ranking, it must be in the overall advantage of the situation to achieve. The work is also a long-term accumulation of the process. Finally, it is possible to change from quantitative to qualitative. At the same time, should also increase the site brand publicity efforts to make more and more users, can not use the search engine can be a smooth arrival of the site, this should be a permanent thing. This article original Black peanut seed http://www.xujierfa.com/, improper place, also please a lot haihan.