Analysis of SEO: Search engine on the site SEO quality criteria

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Search engine optimization has always been the webmaster's most enthusiastic topic, and similar related sites are emerging. See this variety of tutorials and the overwhelming Internet. However, each site's optimization has a program of their own, the type may face the optimization bit also different, those things really fit themselves? Have to say that some of these tutorials can play a good effect, but the webmaster, clear understanding of the reasons for how many? We are not only looking at the process and results, but also from the reasons to analyze the search engine on the site optimization criteria. Clear understanding of what factors affect the site rankings, so as to maximize the optimization of the site to "please" search engine.

In the analysis of site SEO before we first look at the development direction of the search engine, so that you can more clearly understand its development direction: Human Nature Search (natural language processing ability), enhance indexing judgment, evaluation of site user experience, binary system is considered to be a basic search engine development route. From this we can know, website optimization If this potential is bound to be by the search engine favored objects, then what is the optimization of the above determines the development factors, how to start to optimize the webmaster can be more suitable for search engine development rules?

One: On the optimization of human nature search

From the current search engine ranking rules, Human Nature search will guide its development in a mainstream. Mainly reflected in: intelligent matching, and the content of "good or bad" judgment, even for users in different regions of the search revealed different key word fame will be different. The result is User search more "convenient, accurate", and search engine server load burden. And at present Seoer emphasized webmaster construction site to focus on site optimization is more natural, do not optimize for optimization, in fact, is to improve the site "humanization" of a performance. This can be seen from the Web page tags, in the previous few years, a large number of keywords piled up to achieve better results, but now more tend to "natural transition," so we know that search engine humanization search will be one of the mainstream of future development. In the optimization of the road, if still using a variety of induction optimization will not be feasible to go soon.

Second: Reduce the search engine index pressure

Have to say that the current search engine on the index of the page has yet to be greatly improved, the first original, false original, acquisition of repetition is a big problem. Now some owners use false original, collection can be lucky to get some higher rankings. However, as far as the search engine looks, its index judgment is increasing. So, webmaster optimization search engine, optimize the site, or eat less he stood to eat things better, more conducive to the long-term development of search engine optimization, walk will be more robust. May be a lot of webmaster said, those portal site content collection reproduced content is also a lot of ah, but their original is also high, and high weight, those reprint what? As long as your weight is authoritative enough, you can do it. Therefore, the binary system that: small and medium-sized site to do optimization, away from false original, collection, reduce the search engine server index pressure more conducive to development. Why some websites update one or two articles every day can have a good ranking, and some sites update hundreds of daily but ranked difficult? is worth reconsidering, the quantity is important, but the quality is more important.

Third: The User Experience degree optimization

An advertisement horizontal fly, the window that frequently plays the website its Baidu rank certainly also not how. And many owners have had such a feeling: some of the site is not enough to hang on the window ads after the search engine on its popularity and daily decline, the site rankings will rapidly decline, or even because of a window and ruined the site's life. Therefore, we believe that site optimization to do a good job user experience is very necessary. And how to optimize the user experience, said simple and simple. As a website user, do you like a concise and clear site, or like a due to picture loading, or advertising flying across the Internet, ie even want to crash the site? Of course, the binary system is not to say that AdSense do not advertise, but many kinds of advertising, do not covet a temporary money and ruined the development of the Web site "money." Good user experience optimization, not only reflected in the advertising, of course, this is only an example, such as: page keyword correlation is whether the user's normal reading, whether the use of false original to the user reading disadvantage, navigation level is clear.

Four: The advantages and disadvantages of chain outside the chain

Many sites in the page for the random display of the article, a column is dozens of, the goal is to guide spiders crawling after visiting more pages. But spiders will also be dizzy to find the way home, although not cheating, but the binary system is not very good, of course, this is only a personal analysis. At the same time, the site's internal chain is the first overall structure of the site performance, there are a lot of web site structure confusion, navigation weight level is not clear is the impact of site optimization. On the chain, focusing on the quality of the construction, rather than the pursuit of quantity, because the current search engine on the low quality of the chain out of the strength is still very large, outside the chain is a large number of elimination will affect the friendliness of the site.

Five: Guidelines for search engines

Site maps, robots.txt files, 404 settings, are beneficial to the site optimization. Tell the search engine what things are needed to index, the province's search engine in the unclear situation Blind index. Reduce the spider's labor force, search engines will also like you. The search engine guidance generally by: the website map structure reduces the spider labor force, uses robots.txt to tell which page needs to shield (static page and the dynamic page duplication), 404 settings does not exist the page feedback to the search engine.

Believe that after doing this, the binary network to join hands with professional website construction company Pilotage Technology (www.joyweb.net.cn) that: the site optimization, the search engine for the site's favor is bound to improve the road to its easier to achieve optimization on the road success.