Analysis of Several Important Factors Related to Website Optimization

Many beginners website optimization, are able to get in Baidu or Google a more ideal ranking and big headache. Even, in order to optimize the effect of "short and fast", at no cost to take the method of black hat cheating website caused by K. As the groping pioneer, practitioners website construction for six years, somewhat feeling. Here we combine the author's website, one by one to analyze several important and key factors in website optimization.

First, the appropriate domain name

The choice of website domain name is often overlooked by many people, many people choose the domain name, often starting from the company name or the company's trademark start. Such a choice is understandable, but if you can combine their own industry or business products, combined with some key words to be optimized in the future, the effect would not be better. For example, the author where the company is engaged in the construction of the Shanghai website, the company's website domain name, and later cn domain name remediation period, the domain name has been previously registered later by our company to note. We value the web of joyweb characters. Relatively speaking, Baidu is better at Chinese, then we can think that Google or Yahoo understands English more.

Domain name selection is more important point is that if possible, .com domain name is definitely the first choice, then .org, the first two if it is not,. Cn is also a good choice. However, it should be noted that, if you select the cn domain name, it is necessary to take pictures in accordance with state regulations for the record, there is no record of the domain name is now no way to resolve the operation.

Second, a stable server

Today, in many small companies low-cost space publicity day and night, we suggest that you choose a large host provider products, because it is related to the website optimization and direct user experience.

First, the stability of the host site. Facts have proved many times, unstable host will greatly reduce the optimization effect, ranging from K-down weight. Because search spiders can visit your site hundreds of times a day, servers can be discovered even after a 10-minute downtime. One or two failures, search engines can understand forgivable, if the host long-term instability, the weight of nature will not increase, the optimization effect will not be ideal.

Second, the site security. Security is nowhere to be found on the site, the sale of black chain seems to be another extension of the hacker industry, which I point out in the "black chain rampant site data security should be strengthened," has been elaborated, so server security can not be ignored. More well-known server providers, have more comprehensive security facilities, easily hundreds of thousands or even millions of hardware firewall and gigabit black hole device is not a small company can afford to spend. So, choose a large server provider, although the host may be slightly higher costs, but personally think it is value.

Third, the site visit speed. Google has said publicly several times that using site visits as an important indicator of web site quality. From this conjecture, Baidu should also be so. Because the ultimate goal of a search engine is to be close to the customer experience, an open slow site, visitors will not like, naturally, search engines will not favor.

Fourth, if you can use an independent IP host, configure an independent IP bar, because it will cause search engine attention, and will not be unnecessarily disturbed. On the independent IP host in the optimization can play a role, I will write an article in the near future, so stay tuned.

Third, high-quality original

No search engine does not like original content, but there's too little real original content, so search engines are getting hungry for originals. But many people do not understand this truth, that the site as long as there is an update, search spiders certainly like to patronize. But that is not the case. I've done an experiment and copied about 10 articles a day to the company's website. Our website snapshots are updated almost daily in the first half of the month. But then the result is that the snapshot is no longer updated and a snapshot of the file back, and later found that some of the content has also been included Baidu deleted.

Later, we tried the pseudo original, there is a similar situation. Accordingly, after preliminary judgment, I come to the conclusion that the search engine especially its own judgment mechanism. At the beginning, the search engines think your website is updated daily, so you also follow the snapshot update. However, after two weeks of observation, you feel the article is not high quality or plagiarism suspicion, so you no longer included, or even down It is also reasonable.

Another point can not be overlooked original, is the relevance of the article. For example, our company website, our company is specialized in website construction, because in Shanghai, so when we write original articles, more than 90% are around the "Shanghai Website" or "Shanghai Website Construction Company" these two Key words to write. And at the time of the release of these two words are linked to our web site, it is also an internal chain, the implementation of this effect is very good. One of the benefits of doing so is that the articles will be reproduced after they are included, and others will be copied together when they are included. In this way, one-way links will also be added in the long run.

Fourth, a reasonable link

The importance of links is beyond doubt, especially with one-way links. But not as long as there is a link, website weight can be steadily improved, the key to have high-quality, well-distributed links. We have a client who just caught up with the Google PR update for two or three months on the web and suddenly rose from 0 to 5, and our company's own site took two years to reach 4. Comparative analysis found that many of our customers' websites have pr value of more than 4, and even some 5 or even 6 websites. Therefore, it can be seen that at least the import of the links has become a trade-off given by Google An important part of.

Important and reasonable links are even more important. After a long-term in-depth study, we found that the reasonable distribution of links is mainly reflected in the following aspects:

First, the rationality of link resources, is a variety of links have, but there is a certain emphasis. Now the link is very rich in resources, blogs, forums, corporate websites, etc., a reasonable distribution of resources is linked to their own web site as much as possible outside the chain appeared in the above resources, rather than only forums or only the introduction of the blog's outer chain. Because if you link a single resource, let search engines think you are cheating, thereby lowering your website.

Second, the diversity of the link. This can be very general to say, it is necessary to have a direct link to the domain name, but also have an anchor text link; link should not use the same keywords, the second is to have a variety of keywords; There are two sides of the peer link, but also have three cross-connect, but also to have unilateral import link. Only rich and colorful ways of linking, search engines may think that your site import link is rich, and there is no suspicion of cheating.

Third, the conventional frequency of the link. Eager to make progress and unscrupulous is website optimization "rivals", many people in order to obtain exhausted all kinds of methods, or even recklessly take the risk, let's not go into depth here. The normal frequency of the link is the increase and update the number of links in line with the normal law, for example, an increase of one or two outside the chain every day is reasonable is normal, but an increase of 100 a day on the third day of the increase The chain is zero is not normal, let alone use the black chain method.

Website optimization is not difficult, the difficulty is to find the right way, and persevere to do. In-depth understanding and grasp the above four points, adhere to the heart to do, I believe in the near future, you can become a master. This article from www.joyweb.net.cn hard original, forward please mark. Three days hard to write this article, if you can give beginners to optimize some of the basic help, a big improvement.