Analysis of several main factors in the decline of website rankings

Does your server have a problem with not having normal access in the near future? The server's inability to access is one of the most common factors leading to a drop in rank, so you don't have to make any changes to your site, just manage your servers and ensure normal access, especially at critical times.

Did you use the Robot.txt file? If so, have you recently modified it, causing some grammatical errors that prevent the search engine from indexing your site? In Robot.txt code error or robot.txt placement error can potentially many unpredictable error factors, if you want to search engine included the entire site, you can not have to place robot.txt files, by default, the search engine will be included throughout the site.

When the search engine's algorithm changes or strengthens, causes some websites some keywords rank to disappear, some administrators say their website disappears. This is not the case, when the search engine algorithm changes or strengthens, it will cause some loss of the page, or filter to punish some of the pages rather than the entire site.

If the site is all the pages have disappeared, may be caused by the following reasons: Your server in the key when the failure of the normal visit, the site has robots.txt problems or due to the use of improper optimization techniques, your site by the search engine from its index removed.

If only part of the page keyword ranking dropped, or many pages of keywords rank very poor, It is possible that your improper behavior in the optimization approach has been discovered by search engines: The search engine algorithm has undergone significant changes or you have done some violation of the new search engine principles or the algorithm before the change is allowed to the rules, is now a violation, so the site has been a certain penalty, The following are some of the detailed reasons that may be causing these situations to occur.

Have you been optimizing your site lately? Internal modifications can cause potential errors including excessive optimization of a keyword, such as modifying title, meta tags, and http://www.aliyun.com/zixun/aggregation/8882. HTML > Internal link structure, especially the change of link text. If it is for optimization purposes to modify the link structure and link text, inadvertently will fall into the filter trap, especially the misuse of keywords, resulting in too much keyword density.

Did you add a domain name shift? 8630.html "> Sometimes the search engine seems very resistant to the redirection.

Do you have a certain number of meaningful links? If you use this strategy, you may get good results, but if you add too much to the site you are building, or if too many links point to the same URL, then you are most likely to be punished by the search engine.

Are you being penalized for copying content? for example, the entire site uses the same template, using the same template as other sites, your competitors mirror your site, from an old domain name redirect to a new domain name, or rely on robot.txt to guide spiders to include your site.

Does your site advertise on some large websites and have recently removed the ads? Advertising on some big websites, especially text ads, is good for improving the rankings. Once the link is removed, the rankings will naturally fall.