Analysis of several popular web site promotion methods also talk about "small public" promotion

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Along with the advent of the WEB2.0 era, new internet things began to embark on the stage of history, to give people a new network experience, such as the creation of the legendary "micro-change" of the meager, there are many SNS social networking sites, as well as traditional Internet tools in combination with the new trend and technology to develop novel features, such as QQ friend impression, have a typical WEB2.0 elements and ideas, in the current internet show a different kind of wind color and charm.

Combined with these emerging internet platforms and media and functions, personal owners are fully capable of playing the creative can be reasonable and clever use of them, with their advantages, in these platforms for creative promotion, so that both for the website brand Marketing to provide support, but also to gain attention, further profit flow, Birds。

However, in the promotion of the website, there is no need to pay attention to the combination of different characteristics of each platform, especially on the platform of the user's active characteristics of targeted promotion, as the saying goes, "What Mountain Sing Song", on different platforms once the user is accustomed to this "pulse", Then the promotion method will be able to really receive results, the promotion of the maximum effect.

First, the promotion of marketing methods for the meager users.

The meager autobiography has been in China's internet market, to Sina as the representative, meager got the new favor of netizens, Sina continue to use its year to promote the blog when the "Celebrity Route", in the mainland's Internet market quickly set up a meager boss status, so in the promotion of the webmaster should be as a key battlefield of promotion, Because this has the biggest user group, the activity degree each aspect index is also relatively highest.

Analyze the characteristics of a meager user's favorite to forward generally can be summed up as follows: (a) Pay attention to new things novelty feeling; (b) Like the humorous jokes of extreme comedy; (iii) The wonderful quotations with philosophical connotations; (iv) The best quotations from celebrities in various fields; (v) pictures with the above elements. So the webmaster in the modest promotion, can focus on a number of aspects from the above, carry out targeted preparation, focus on a certain aspect of the jokes, to focus on the promotion, so you can attract users to forward, and appropriately at the end of the joke to add links to bring traffic, but also to the station as a meager head, As a way to build a brand.

Second, for SNS community users of the website promotion.

SNS community to foreign Facebook as the originator, in the foreign Facebook created a generation of legends and miracles, the Chinese internet has also begun to replicate this SNS Community model, the current Internet giant companies in their own portal to join such a model, more with happy net, Renren is a representative of an Internet company that specializes in such a community. These are for the webmaster is to promote the fertile soil, grasp properly in which can get a lot of harvest.

Analysis of SNS users like to share the characteristics of the jokes, can be summarized as follows: (a) All kinds of guiding articles that appear to be implemented; (b) All kinds of quotations and speeches that can make people feel; (iii) Very sharp points of view and eye-catching hot comment articles; (iv) All kinds of comedy articles such as jokes Video with the above elements. For this, the webmaster can prepare a considerable number of such articles, and after the article or video to add their own to promote the site's hyperlinks, more with an attractive title to attract users to click. For this highly-shared post, SNS communities are now fairly loose, as long as the attention to grasp the content does not involve sensitive issues.

Third, also talk about some "small" to promote the way.

The so-called "small public" to promote the way, refers to is not a large-scale application, but itself also has its existence and use value of some ways to promote. After all, for all to understand the benefits of promoting the way, as a grassroots webmaster we should not be arbitrarily ignored. Here is the key to mention the QQ function of some new hotspots, for example, such as a friend impression of such a small platform, the webmaster can in some of their business more relevant to the image of the QQ friends, the evaluation of the site mentioned, as to whether the long-term survival of course depends on luck, but there is a chance to take advantage of the good. For oneself can master QQ, this kind of way should make full use of, this is like the traditional method in Q signature Add website address is a truth.

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