Analysis of similar internet catering patterns at home and abroad

Internet Catering mode is the development and rise in recent years, and the development model at home and abroad have their own advantages, at the same time there are some similar to the wonderful dining mode, the following to do the finishing.

There are several types of profit models for internet companies in the catering industry.

1, software sales Model: for catering enterprises to provide management software and storage services, the use of Internet advantages, from software sales and software services to profit.

2, Intermediary Model: collection, optimize the restaurant information, so that users can facilitate the search and booking, from the order to draw domestic helpers.

3, the mode of advertising media: and intermediary model, advertising model also need to collect a large number of restaurant information to provide users with inquiries, but the core purpose is to use the size of users to recommend restaurants and hard advertising profits.

The following is a typical example of foreign enterprises, combined with domestic enterprises of the same type, summarized and summed up, put forward the views and solutions. Finally, attach some new creative models that are emerging for your reference.

One restaurant online booking mode

Www.OpenTable.com

Software sales model and intermediary model

1 Overview:

This pattern is typical of open table. In the face of the restaurant, development software to sell booking system software, can real-time reflect the current capacity of the restaurant and seat use. In the face of users, the use of booking system is free, all-weather service, European and American restaurant booking habits, users from ordinary diners to administrative staff, covering a wide range.

Open table, founded in 1998, is now the largest and most famous restaurant reservation site in the United States, also known as SAAS (Software-as-a-service, software as a service) company. A top Table in the UK has been bought by the former in 2010.

Users search the restaurant via the Open Table Web site to quickly and efficiently find tables that meet the required standards, prices and locations at a given time. Search results reflect the actual, "real-time" available, and search results will be immediately recorded in the foreman's use of the electronic booking book.

2 Profit Mode:

Open table sells standardized meal-ordering software to restaurants and charges a monthly fee, essentially through a Web page to the restaurant to deliver a meal online. Of the total, 54% came from the restaurant's monthly fee, 42% per cent of the Commission on each order, and 4% from the "initial charge" for the first time the restaurant installed the software.

3 Memorabilia:

May 22, 2009 Open Table listing, P/E ratio up to 300 times times, the first day the share price jumped 60%

September 16, 2010, 55 million U.S. dollars to buy the British reservation website toptable.com, expand the European market

November 11, 2010 shares surged 230% in 18 months

December 09, 2010-year share price rose more than apple

May 05, 2011 First Quarter [*],opentable net revenue was 33.7 million U.S. dollars, up 59% from the same period last year

[*] Earnings reference

4 site Overview: Alexa data

5 Domestic similar mode company:

In the domestic similar type of internet company, and did not like OpenTable as fully involved in the catering software system, most of the focus on the intermediary model, and some companies have been trying to do software systems, and hope to penetrate the relevant market, has not yet formed. and domestic catering software market, still by authentic Guide and other traditional software enterprises occupy.

A la carte network

A la carte network is renamed more to order, provide online booking services, pre-la carte function than the previous two mature, the purpose is to promote users to use the booking function.

Dinner order, Little secretary.

The first to provide the telephone booking business, to the intermediary model of domestic workers, began to pay attention to the Internet in 2008, now the site to provide online booking business. Due to the lack of user booking habits, there are two functional points available:

Discounts are available for bookings

Pre-order function

This lures the user to book a restaurant.

Rice net

Rice network more in favor of online booking intermediary model, also involved in advertising media mode, telephone booking business.

In China, the software sales model has the following obstacles:

User has no habit of dining reservations

Domestic restaurant industry turnover rate is high, restaurant organizational structure is not stable, software to promote difficulties

Lack of standardization and standardization in catering workers, high cost of learning

Therefore, the domestic model has done a certain degree of improvement, the restaurant information are more informative, provide comments on the function, product diversification, as far as possible to spread the business at a low cost, cultivate the user to order meal habits, pay attention to the amount of browsing, doing the main.

Two dishes booking mode

Www.Just-Eat.com

The mode of intermediary draw

1 Overview:

Similar to open table, Just-eat is also a catering site that offers online booking services, but is reserved for dishes, rather than a reservation. It was created in Denmark in 2000, with 2006 starting to grow at a high speed and moving its headquarters to London.

On the website, the Just-eat provides the detailed menu information for the user, the user can order directly on line, the order will be sold to the customer.

2 Profit Mode:

Takeaway online booking mode mode, profit from order commission, delivery cost.

3 Memorabilia: |

2000 company established in Denmark

2006 set up headquarters in the United Kingdom and began to develop rapidly

48 million dollars in financing in 2011, the UK's most successful start-up in the past 5 years, earning 10 million dollars a year.

4 site Overview: Alexa data

5 Domestic similar mode company:

Sherpa ' s

Sherpa's model and just-eat are very similar to those of the high-end business people in Hongqiao area, mainly expatriates. When the user is booked online, the order will be faxed to the restaurant and sent by Sherpa's company. The company size is not large, but the target customer consumption is very high, the company's business has been extended to Hangzhou and Suzhou.

129t.com

For white-collar people in the online takeout booking site, users can first store the value of the site to pay the daily booking fee.

In the Chinese market environment, there are several obstacles to the delivery business (what is the future of the network meal booking service?) has been discussed in detail here, summary of the points here

Low information efficiency

As a result of the poor standard of takeout, equipment with low information, from the user orders to receive orders to carry out and delivery of the user's process, the transmission of information efficiency is very low.

Low profit

The low price of fast food, if the use of booking services, the profit is too low.

Maintenance difficulties

Large and small takeout restaurant information changes quickly, it is difficult to maintain the update immediately.

Therefore, the best way to sell the business is to emulate Sherpa ' s as a high-end customer, only to catch the biggest profit point.

Three reviews Mode

Www.Yelp.com

Advertising Media Mode

1 Overview:

Yelp is a Web site that allows users to write and share comments about local stores, and Yelp collects information from shops around the world, combining social conversation and local life search to provide information to more people, so they accumulate a huge user size. Second, people usually trust their friends ' comments, so the higher the rating of the shop, the business volume will increase.

2 Profit Mode:

Yelp has not yet announced a profit, and almost all of its revenues now come from advertisements from local businesses.

3 Memorabilia:

2003 Website Establishment

April 27, 2011 Ready to go public

4 site Overview: Alexa data

5 Domestic similar mode company:

Public comment Network

The public comment model is also known as the "Yelp+foursquare+groupon" hybrid, which not only pays for ad clicks through traffic, but also earns money by the restaurant's search rankings. In addition, the public reviews also through their own user size to help shop customized marketing programs, group buying is also a popular comment on the current a very important profit point.

Love Help Net

And the general comment similar, also provides the comment service, and because the former website's comment content and has the lawsuit dispute.

The growth of the model is slow, it takes a long time for users to create content to accumulate, once the scale, the latter will encounter barriers.

Four Solutions

1 foreign advanced models in the country have been imitators, and has been based on domestic industry situation, has been eliminated and improved, has formed a preliminary enclosure layout

2 What should I do?

One following placeholder

Two layout future

Five other references

1 new Mode

GrubWithUs: Social dinner Service

The idea behind the social dinner service GrubWithUs is that the user simply browses to the selected restaurant and buys tickets for the meal, and he can dine with other users who also want to meet new friends, and then check out who will dine with you. A bit similar to the form of group buying and city activities.

In addition, GrubWithUs offers two different types of special dinners for the charity and Redemption Awards.

Bookofcooks Online book The chef to cook for you

Through this site, customers can search their home around the registered good chefs and their specialty dishes, some good at international food, some good vegetarian dishes, and some happen to do your home-cooked dishes. Select the chef, they can door-to-door service, can also do a good job to help customers send over, the price is cheaper than going out to a restaurant.

Villagevines: Premium Restaurant discounts

After registering the villagevines, you can inquire about the restaurant with empty seats that night. In general, Villagevines offers more than 10 choices at a time. If you want to go to a restaurant, you can pay 10 dollars for a reservation. This 10 dollar represents the meal save 30%.

Since Villagevines is currently only working with first-class restaurants, it means that a meal can save a lot of money. Diners are not the only beneficiaries, and co-operative restaurants have benefited, such as a restaurant called Kittichai, driven by villagevines users, to get nearly 500,000 dollars in sales.

2 New Interactive Ways

Storific: Order with the iphone

Using storific, loading a cooperative restaurant menu to your iphone, the user can order, no longer waiting for the long-awaited to come out of the waiter. Now, Storific offers a fixed product from a minimum of 49 dollars a month, 10 tables and 150 orders, to only 99 US dollars per month, with the option of "Eat to full" for tables and orders, and they also provide special services tailored to customers.

In the future, consumers can also pay by app directly, Storific will charge a bit of fees, and in addition to supporting the Iphone,android version is also in preparation.

Inamo: Touch table + Projection Menu

A restaurant in the UK offering Asian food called "inamo" each table has its own projector, and touch-type table, customers can directly preview each dish on the table after the appearance of the plate, do not need to be recommended by the waiter, you can refer to the table to see what guests have ordered, or direct order meal.

When guests are waiting for their food to come, you can click on the kitchen camera to see how your food is being prepared, or you can choose a different game to pass the boring time. When you eat, you can separate the different food bills.