Analysis of SME website problems and page optimization

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Today with a corporate Mister Chat, is the chemical industry. He asked how to the fastest speed in the network to obtain orders, feel that the salesman on the network to find customers too slow. Alibaba spent 50,000 as a paid member, but 1 years down an order has not received. He asked me if I was a salesman publishing information on the Internet, registering for a business-to-business website, or through some professional business-to-business websites, which is more efficient? Personally think that these 2 methods to achieve an immediate effect is not possible, the salesman released information, registered free business-to-business Web site is only to improve the company's exposure, and professional business-to-business Web site costs high , and Shoshido, it's not easy to get orders. So the personal suggestion he completes the website SEO, lets the customer take the initiative to find him through the Google search engine. Of course, this method is not immediate, but the enterprise do network marketing, can not rely on business-to-business alone, whether it is paid or free, search engine marketing is necessary.

Saw this mister sent me the Enterprise website, although also thought of may exist the problem, but the question is placed in front of, the heart still unavoidably for enterprise sad. This website question is more typical, should say now about 80% of the enterprise website all make such mistake.

One, the enterprise website lacks the overall plan, lacks the network marketing thought guidance.

Enterprises in the construction station when the positioning is not clear, the site is to show the image or focus on product promotion? Will corporate websites be an important part of the company or is it just a dot? Many customers in the decision to build a website, the first consideration is often not the overall strategy, but the specific art and functional details, a bit trifles. We have to send a message to the customer: just a website or a customer?

General corporate Web sites include the following features. The customer must be positioned beforehand.

Generally, the station is based on the following starting point:

1. There is a website that will make others more believe in the company, easier to show the image of the enterprise.

2. Because there are many customers in the real world, in order to provide them with more products and technical support.

3. For the convenience of others to find the company's contact and related information

4. Showcase my products to my potential clients and promote real-world sales through the web

5. I want the online mall, to sell my products directly through the network

In any case, the corporate web site is definitely not just a company color page of the electronic version.

At the same time, we also need to locate potential visitors, the people who visit my site have potential customers, competitors, old customers, partners, can be given to their browsing content?? How to attract them to visit my site again? Of course, there is a majority of people ignore the site visitors is the search engine! So the site design should also consider it.

Second, the Enterprise website column planning unreasonable, imperfect navigation system.

The main performance in the column set overlap, cross, or column name meaning is not clear, easy to create confusion, making users difficult to find the information needed, some sites are too many columns and clutter, the site navigation system is more confusing.

Each additional click, only a few 60% less than the browser, so that the longer the customer wait for a long time, you lost customers will be more.

The website navigation structure design starting point is: Lets the customer quickly find it to seek the thing. If you are not clear about this, you should ask yourself: "What do you want to find most about visiting my client's website?"

In the conduct of various types of Web site professional survey, often see such a site: The assumption that an enterprise has 100 products, in the Product catalog page of each page arranged 第1-10 products, and then users to click on the "next page" to see other products, very troublesome. A slightly better site design, may be a list of links to each page, users can go through the first Product directory page directly to the nth page. From the user's point of view, the problem is big: the average user, unless he specifically needs from these 100 products (10 pages) to understand each product information one by one, otherwise it is difficult to have the patience of Web page viewing.

Reasonable site column structure, in fact, nothing special, but is able to correctly express the basic content of the site and the level of relationship between the content, standing in the user's perspective, so that users can browse the site to easily access information, not lost, do this is not difficult, The key is to have a good understanding of the importance of the site structure. To sum up, the reasonable website column structure mainly manifests in the following several aspects:

• Through the homepage can reach any one Level column homepage, two level column homepage as well as the final content page;

* Through any one page can return to the previous Level column page and return to the homepage;

• The main column is clear and unified all stations;

• Through any one page can enter any one-level column home.

This approach is not necessarily suitable for other sites, but this idea can be used for reference. The above mentioned an enterprise to place 100 kinds of products to 10 Web pages so that users have to click on the site structure, it is necessary to improve. This situation in fact in many online retail E-commerce site is also very common. Not only the traditional enterprise Web site in the structure may have problems, E-commerce site because the content is complex, column structure problems may be more serious.

Third, the enterprise Web site information is small, important information is incomplete, almost no update.

Web page information is small, including two kinds of situations:

One is the content of the page is too small, or will originally a page can be published content into multiple pages, and there is no link between the pages, need to click to find effective information, so that the increase in the length of information dissemination channels, in the process may lose potential users;

On the other hand, although there are a lot of web content, but less useful information, a broad description of the content. Website important information is not complete refers to: Enterprise Introduction, contact method, product classification and detailed introduction, product promotion, etc. is the most basic information of the enterprise website, but a large number of enterprises on the website of these important information is not complete, especially the product introduction is too simple, some even did not disclose any contact method.

1. Do not randomly divide a complete article into multiple pages, and must involve a good connection between them to ensure easy access.

2. Increase specific product or service information, reduce general introduction

3. Ensuring the integrity of information

4. Product introduction should be detailed, preferably in each product details below plus contact information.

5. The contact method should be clear. Don't just leave a phone or email, consider some online message system. If the message is not processed in time, it is better not.

6. Design a good FAQ. This will help customers solve most of the problems.

7. Update content regularly. How can others feel important when they are not updated?

In the large enterprise website, the most commonly used customer service contact methods are: telephone (68.4%), online consultation form (31.6%), FAQ (23.9%), forum (11.1%), online consultation email (7.7%).

Four, the website too pursues the fine art effect, the appearance is more than practical insufficiency, even affects the normal browsing and the application.

The most important thing is to provide users with valuable product information, customer service, and to achieve promotional and online sales and other support, if too much attention to external visual effects, it may backfire.

Now that the interface is poorly designed, fewer corporate websites but to another extreme development, the main performance of the site is too much attention to art effects, including: A large number of pictures, affecting the download speed of the Web site, and some sites even basic information content with the image format, affecting the basic access to information, or text too small, text color Dim, Use dark page background, affect normal vision and so on. Use multimedia format should be cautious.

1. Pictures and animations. Available, No. The picture should note the size, carries on the compression.

2. Do not replace the main content of the site with pictures. can use the text to express the effect as far as possible. Rich media should be cautious.

3. Homepage animation problem.

We often see the home page of some corporate websites is a huge photo or inexplicable flash, the reason for doing such a website design, whether the business operators or web designers, will say that this is to express corporate image. If from the Network Marketing guidance Enterprise website construction thought, this kind of design not only cannot represent the enterprise image, even to a great extent has harmed the enterprise image. The reason is very simple, if a website depends on a beautiful web page design reflects the corporate image, then create a corporate image is too simple things, as long as the employment of a web designer, or a maximum of thousands of yuan to outsource to other companies to design a beautiful home page, this completes the enterprise online image work. Of course not.

Enterprise website home page is necessary to reflect the corporate image, but it is not simply rely on the effect of art can be done. The real embodiment of an enterprise professional image is the intrinsic professional quality of the website, such as the convenience of users to obtain information, the rationality of the design of basic elements of the website, the credibility of the website, and so on, these intrinsic elements can truly reflect its professional image.

Take the convenience of the user to obtain information for example, if the user can not easily find their own information on the site, or simply can not search engine, classification directory and other conventional methods to find the corporate web site, such corporate sites even if the beautiful how can the user in mind to build up the image?

Corporate websites usually pay more attention to their own online image, hope that through the beautiful web design to reflect, but too much attention to external factors, can only backfire.

Five, the enterprise website visits the quantity is small, does not analyze the flow.

1. The overall average level of access to large corporate Web sites is very low. The number of sites with fewer than 50 visitors a day is as high as 50.4%, with 33.3% per cent of large corporate web sites so small that they are almost negligible. Visible, too little traffic is still one of the important problems of corporate websites.

2. Never analyze your own flow changes. By careful detection and analysis of traffic, you can know:

Those customers visit the site, what they are interested in and what they need to add. How the customer found the site. All of this will help us adjust our website.

There is no traffic statistics on their own site to the enterprise website can register an account number and site information, the obtained code on every page of the site. http://tongji.linezing.com Our global trade network is currently using this statistic, personally feel that the statistics are more accurate.

Six, never consider search engine and website optimization problem

Can search engine smoothly crawl the basic information of the website? When the user searches through the search engine, can appear in the ideal position, enables the user to discover the relevant information and arouses the interest, this is very important. The general production site should refer to the search engine to provide the quality guide, as far as possible to meet or close to the involved, such as:

Google offers design and content guides:

1, the site should have a clear hierarchy and text links. Each page should be open at least through a static text link.

2, to provide users with a site map, a list of links to the important location of the site. If you have more than 100 links on your site map, it's a good idea to split the site map into multiple pages.

3, the Web site should be informative and practical, web text should be clearly and accurately express the content to be conveyed.

4, to ensure that the Web meta tags are descriptive and accurate expression. Many enterprises do not know this very well, the author for example.

Http://china.herostart.com/offerlist/4044.html This page is a global trade network outdoor lighting page, click the menu bar "View" button, in the Drop-down option to select "Source file", you can see the META tag of this page is as follows:

<meta name= "Description" content= "Global trade network-China's leading outdoor lighting industry portal, providing outdoor lighting supplier sentiment, outdoor lighting market, outdoor lighting purchase information, etc., now free to register as a global trade network member , become the master first-hand outdoor lighting Market Smart Boss! "/>

<meta name= "Keywords" content= "supply outdoor lighting, wholesale outdoor lighting, outdoor lighting supplies, buy outdoor lighting, outdoor lighting market, outdoor lighting markets, procurement of outdoor lighting"/>

<title> Outdoor Lighting _ A large amount of outdoor lighting supply Information _ Outdoor Lighting Supplier _ Find Company _ Global trade Network </title>

This page covers the "Outdoor Lighting" keyword, and remains in a reasonable proportion. Global trade Network Each page is based on the content of the page to arrange different meta tags, which is to do the most basic SEO. Corporate members can see if their site has to do each page different meta tags, and is related to the content of the page?

5. Consider what words users will use to find your Web page and try to include those words on your site. That is to ensure that the page keyword density remains at about 8%.

6, try to use text instead of images to display important names, content or links. Because Google crawlers do not recognize the text contained in the image.

7, check the link is wrong, and ensure that the HTML format is correct.

8, if the use of Dynamic Web pages (that is, the Web site contains "?" characters), please note that not every search engine spider can crawl dynamic sites like static Web pages. Static Web pages help shorten the length of parameters and reduce the number of parameters.

Seven, generally speaking, the existence of enterprise Web site problems mainly exist with the above several problems, then, the root cause of the above problems is what?

1. Lack of pan-site positioning and network Marketing basic knowledge

2. Do not look at the problem from the viewer's thinking, with the aim of the corporate leadership or the planners ' subjective ideas.

3. Do not think from the angle of the search engine.

4. With customers and machines in exchange for thinking, can solve a lot of problems.