Analysis of some drawbacks of web site optimization in coffee machine industry-understand the factors affecting the weight of the site

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When it comes to the optimization of a website, the webmaster with certain experience knows that in the optimization of a website is not only in the three major tags to decorate a number of keywords, in the station hair article, outside the station hair outside the chain, how simple, especially now the current search engine algorithms constantly update the upgrade < The main point of the mother search engine > is more difficult through the above mentioned optimization techniques to obtain SEO results, and improper treatment is likely to be caused by the right, K station, hair pulling phenomenon. Said there will be some novice webmaster asked, that should be how to do seo? For this problem the author simply said. When planning to a website for SEO, then in the construction site before and construction site need to do a good job of optimization such as: A website theme of the clear, Domain name selection, the establishment of the station system CMS choice, as well as in the construction of how to avoid spider traps, web site normalization problems. The author does not talk about its specific content, for the next article the author again to these for detailed sharing, and now return to the topic to talk about a coffee machine site some of the optimization problems caused by the weight of the site is difficult to improve the factors, the following author on a few simple analysis to share with you, so that we will encounter similar problems in the future.

The overall structure of the coffee machine website

Talking about the structure of a website can be said to be the most important part of the site construction optimization, including the homepage of the navigation design, the physical structure and logical structure of the site. And the current author of the study and analysis of this site in these areas have done enough, so that the entire site SEO optimization effect is not very obvious, the following as a picture of its navigation design.

From the navigation design of the above view, the author thinks it is unreasonable, the author uses the place of the red box to look at the user experience is possible, but from the search engine and user search habits to see the local keyword settings have to change. The index of the two words "Office coffee Machine" and "Commercial coffee Machine" in the navigation above is shown in the following figure:

In general, if you want to place a product keyword here as a navigation it is best to decorate some words with a certain search index and the competition is not very high. As for the navigation of the "all Products" "Member center" can be completely deleted if you really want to do can be arranged at the bottom of the navigation.

and the link structure of the station selected for dynamic form, need to be in the Niang optimization guide clear about the site to take dynamic form and static form are similar, in many webmaster response is more dynamic than static more conducive to inclusion. However, from the user's experience or the use of static URLs is better, such as: http://wwww.xxxx.com/banzidongkafeiji.html This is a static form of the URL this link is very beneficial to the user's experience, Users can directly from the performance of the link to know what the page is mainly about. The dynamic URL does not achieve such an effect as the following dynamic link: http://www.micoffee.com/coffeedeatil.asp?id=249 If you look at the link from the links simply do not know what the overall content of this page is about, While some of its dynamic URLs have a lot of characters these characters are very unfriendly to the search engine's crawl.

Two. Homepage Three big labels optimization

We all know that the home page weight is the highest, and the title tag to now played a very important role in the search engine to the highest value, so for how to do title optimization is every webmaster very distressed. And the coffee machine site's top three label optimization, especially the title optimization is more unreasonable, but also caused the station weight is difficult to improve one of the important factors. As shown in the figure:

From the image of the title tag to look at the layout of the keyword is not only piling up the phenomenon but the layout of these keywords in addition to the "Shenzhen Coffee Machine" has a certain index of other words have no index, a word like this, even if it has a good ranking, will not bring traffic to the site, because users do not search these words, So these words can be said to be useless words.

{As to how to decorate the keyword, the author in the previous article < analysis: How to do keyword Analysis > analysis of the interested webmaster can see. It is unreasonable to see a total of 7 keywords from the above tags, and this can easily lead to the spread of weights that affect the ranking of keywords. Such as: This site home weight of 2 so with the weight of the title to remove the number of 2/7=0.2857, this data is the weight of each keyword, such as: the title of the key word for 3 Then there are: 3/7=0.4286, this is the weight of each keyword obtained. Compare these two items: 0.4286>0.2857. Therefore, the title of the layout of the keyword 33 than the layout of the 7 keywords, the weight is higher, so for 3 of the station's ranking is better than 7 this station ranked better in the same situation. and generally in the title tag optimization when the keyword layout is not more than 3 such as: keyword 1_ keyword 2_ keyword 3_-company name. or directly with a fluent words will be the main keywords into the inside better. So the author analyzes the coffee machine this station causes the weight to be unable to raise the factor is not only the website content, the outside chain and the structure, the most important is the title label keyword layout unreasonable and causes one of factors.

This article is original in Yang: reprint indicates the source of Shenzhen Malston coffee Machine Network http://www.micoffee.com Please respect the original copyright for Xie.