Analysis of some experiences in optimizing the picture station

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At this stage of the search engine on the image is difficult to identify, but only to grab text content, and pictures more delay the loading speed of the page, the search engine and visitors are disadvantaged. So many seoer want the site to try as little as possible to increase the content that the search engine can identify and reduce the load time of the page. But some things can not be all described in words, and less picture page is too monotonous. I have now encountered such a problem, take over to do the company's website optimization, because it is to promote the company's products, the content of the site to the main picture, now talk about I do this picture station optimization some experience.

Before I came to the framework of the site has been set, the boss also do not want to change the structure of the site, so the site construction of the early optimization and I have nothing to do, the URL did not move, are 100sign.com/xxx, followed by the number of numbers, so the search engine is not very friendly. So my job starts with the upload of pictures and the optimization of labels.

I. Page title

As we all know, Baidu attaches great importance to the title tag, given the weight is very high, at the same time, the title is to the first impression of the viewer, determines whether to attract visitors from the search to come. Product stations generally have a lot of similar pictures, sometimes in order to give a clearer description of a product needs to show from several sides, so that the title of the writing brought trouble, a lot of similar title to Baidu is unfavorable, and the content of the picture page is relatively small, This is easily determined by the search engine as a duplicate page. The solution is to add an adjective, or some other long tail words, the shape of different models of products must be coupled with the model to distinguish, or with the product alias, so that both solve the title of duplication, but also increased the scope of the keyword coverage.

Second, the page description

Picture Station text content is not much, search engine can crawl content is not much, so that the page description is particularly important, this description is displayed in the search page of the short two lines of text, the commitment to tell search engines and searchers this page content of the task. The description must be concise, just fit into the keyword, the product description to be in place, but also attractive. This requires the optimization of product characteristics and sales have a deeper understanding, to accurately write the characteristics of the product is not so easy, to attract visitors and improve the conversion rate must understand the customer's psychology.

Third, the image processing

Picture must be clear, can be prepared to show the characteristics of the product and customer concerns. In order to ensure the quality of the picture under the premise, to try to small, more with the art to discuss, the picture file size as much as possible as the small. This is friendly to the search engine, but also shortens the load time of the page, so as not to let those who do not have the patience to run away.

Iv. Picture Alt

Search engines are hard to identify picture content, so just tell it what the picture is, and that's what the Alt job is, and if it doesn't open or fail, it tells the visitor what it is, and if the visitor is interested in the product, it will naturally be contacted via the contact form left on the site.

If a page has more than one picture, do not write the same alt, can be integrated into the relevant keywords to do long tail.

V. Page content

The ALT description is too limited, and it would be even more perfect if you could add a paragraph to the text description of the product. Search engines and visitors like the content of the picture, such a clear and intuitive description of the page, the user experience is very good. This section is a picture of the product characteristics and performance of the detailed description, at the same time to write out some of the concerns of customers, so that they see the company professional, conducive to improve the conversion rate.

In addition to the update of the picture station, the Enterprise station update itself is a big problem, very few content can be updated, our company to do the advertising display equipment, itself is a relatively unpopular industry, to find relevant industry information is very small. At the same time, the company also can not often have a good case of new product launch, which on the site update brought a lot of trouble. Everybody has any good suggestion, welcome exchanges, QQ1308696220. This article by the net unfolds the frame: www.100sign.com provides, reprint please indicate the source.