Analysis of some skills needed for keyword optimization in enterprise website

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

With the development of electronic commerce, the Internet has become the core of the second operating channel for enterprises, especially the production of finished products and equipment enterprises, through the Internet to achieve some of the sales performance or even more than the offline platform, but want to achieve such results, the choice of key words. If the Enterprise keyword choice is improper, the site in Baidu's exposure rate will be greatly reduced, even if is able to row to Baidu's homepage, that also because the keyword few people search, causes the website the traffic to be miserable. So for corporate websites, keyword selection is critical.

In this paper, the author of Shanghai Shen Lian Enterprise website for example, to in-depth discussion of the Enterprise website keyword selection ideas. The first clear is that Shanghai Shen Lian is a production of balancing machines and testing machine enterprises, then we are in the production of this company's website, in the core keyword aspects of the Shanghai and the balance machine and test machine choice of the tangle, for this our team through Baidu Index analysis, found that Shanghai Shen Lian this keyword no index, This shows that the company name as the core keyword is very unpopular, not conducive to the site's SEO optimization marketing.

Then we analyzed the balance machine and the test machine Baidu Index, respectively, as shown in Figure 1 and Figure 2.

Figure 1: The balance machine's one-month Baidu index data

Figure 2: One months of testing machine Baidu index data

From these two diagrams, the key words of the tester are obviously much higher than the balance machine. If you can put the test machine this keyword optimization, from the marketing point of view, is a certain role in promoting, but unfortunately the test machine is too broad, and Shanghai Shen Lian main production is about balancing machine and dynamic balance machine tester manufacturers, and the relevant long tail of the test machine keyword a lot, so the use of testing machine as the core keyword is not conducive to the site to obtain higher precision traffic, that is, not conducive to corporate web site to generate sales performance.

So, in making the Shanghai Shen Lian website, the final choice is the balance machine and dynamic balancing machine as the core keywords, the two keywords Baidu index is very smooth, at the same time all stable in 100 up and down, such a keyword heat is not high, but also not low, very appropriate site optimization, so after our team to build , quickly balancing machine and balancing machine such keywords ranked fast.

From the analysis of Shanghai Shen Lian key words of thought, for the Enterprise website keyword choice should have the following skills.

One is to learn to use Baidu Index This tool, this is the current SEO optimization personnel must understand the tool, and for the data provided by the Baidu index need to learn further analysis, which keywords more appropriate to do the core keywords, which keywords more appropriate to do long tail keyword, Generally speaking, Baidu index in the 100 is a lukewarm keyword, if more than 500 or 1000, then the site's optimization will increase dramatically.

Second, we must learn to analyze the products of enterprise management, because many enterprises in the operation of products often from the big aspect to promote, if this model is transplanted to the site optimization ideas, it is easy to create an optimization error, even if the site has gained more traffic, but it is not conducive to the site to obtain accurate target users, After all, the enterprise site is not the key operating flow, but operating customers.

The above is the author combines the Shanghai Shen Lian This website carries on the keyword choice idea, hoped that the author's experience can give those who prepares to carry on the electronic commerce the website construction to bring some beneficial ponder.

This article by: http://www.chinashenlian.com webmaster Original, reprint please specify!