Analysis of SWOT strategy for registering Chinese domain name

The Chinese Domain name registration service has been in a "tepid" sub-health state since its launch in 2009. As the pride of the people, was http://www.aliyun.com/zixun/aggregation/9441.html from the beginning "> CN Domain Name Registration Board and the major domain name registrars up to the "do not register is not patriotic" point. But the result, still "Buthen", as if has not begun, has ended. For this domain name, there are singing good, but also sing the decline, is a mixed blessing. ICANN's opening up more new top-level generic domain names is an unknown signal. The future of Chinese domain name is to be defeated, the author wants to use SWOT theory to analyze, right when it is a joke.

S-strength Advantage


to tell the truth, the advantages of Chinese domain name, I have racked my brains to think a lot, but feel are some "promise" advantages, such as: Chinese own domain name, easy to use; Chinese domain name is rich in resources, you can get a satisfactory domain name, register a simplified Chinese domain name, automatically receive traditional; Embody its own value and positioning, all Chinese services, to protect the user's right to know, the application of Chinese law, the overall protection of user interests, the protection of national domain Name System security.


These domain name advantages are given by the CN Domain Name registration Bureau, may have some help to enterprise users, such as trademark problems, involving disputes. In addition to the CN domain name, other domain names, the occurrence of domain name disputes, generally applicable to the domain name management of the law, the people have disputes, rights are generally not very easy, the emergence of Chinese domain names, can be a good solution to this problem. After all, the Chinese domain name used by the ancestors of the Chinese characters, the market must be very big, but sooner or later.

W-weakness weak
The weakness of the Chinese domain name is still very obvious, after all, when the internet just appeared, the first domain name used is. com domain name, instead of. Chinese domain name, when China's internet boom,. cn domain name has not yet appeared, not to mention. China. The Chinese domain name starts late, the popularity difference point, plus the misjudgment situation, the big dozen high price difference strategy, but found that this thought enterprise will pay for this, but unexpectedly original enterprise also likes. com.
Chinese domain name for people criticized place is "transcoding" Analysis Mo belong to, although more than English domain name resolution domain name more than a "technical" step, at least it is Chinese input bar. Bad is bad in the search engine site is a string of garbled, you let those who pointed to the Chinese domain name to do the key word webmaster feeling. English domain name is selected, but also for the keyword ranking added point "recommended", can be a Chinese domain name that Tuo "garbled", can not play any optimization role, but also affect the beautiful.

O-opportunity Opportunity
Chinese domain name objectively expands the domain name registration choice space, the general well-known, the English domain name resource exhaustion is formidable, as the later rookie, the Chinese domain name registration resources certainly rich, has solved some people's urgent problem to some extent. Moreover, the registered Chinese trademark domain name does not appear in English domain name that kind of situation, at least not to protect domain name register a lot of useless domain name, domain name is registered the risk will be minimized.
Baidu Encyclopedia in the discussion of Chinese domain name and English domain name in the domain name dispute problem, also obviously biased in favor of the former: first, if the English domain Name System in the use of the English alphabet and trademarks used in the Chinese characters in the pronunciation or the meaning of the same or similar to whether the same domain name and trademark of the same or similar to whether or not to constitute a registration or a problem, Then the use of Chinese domain name so that the problem no longer exists, the Chinese domain name will inevitably appear in the exact same characters as the trademark, the conflict is inevitable.
Second, by the traditional text trademark logo impact, customers and consumers will naturally be the name of the Chinese domain name and the same or similar business name directly linked. In this sense, the use of Chinese domain names is more likely to cause disputes between enterprises. The similarity between the use of domain names and trademarks and the inevitable differences between them lead to the emergence of conflicts. However, there is no specific legal regulation on the conflict resolution of the two countries, and many of them are solved by trademark law in practice, but this kind of solution often pays attention to the protection of the interests of the trademark, but ignores the protection of the interests of the domain name owner.

T-threat threats
The threat from Chinese domain names comes mainly from the advent of new technologies and the improvement of search engines. With the popularity of smartphones, a large number of PC-side Internet users gradually transition to a family of mobile phones, brush clients, scanning two-dimensional code to become the emerging form of the internet, basically the domestic number of Internet enterprises will develop their own clients, we log on to the client integrated Web site more than the input URL open Web pages If this trend becomes the mainstream of the future, it will really be as the horse always said, two-dimensional code will replace the domain name. Whether it is alarmist or future predictions, the function of the domain name is being slowly weakened. This is also reflected in the search engine above, domestic such as Baidu, Sogou began to some enterprise users or well-known website portal for real name certification or marked, although their purpose is to prevent false web sites, but this to a certain extent weaken the role of domain name correction, the name of the domain protection brand will be weakened. The
is a bit far away, seemingly not related to the Chinese domain name, as mentioned above, the biggest thing ICANN has done this year is to open up hundreds of domain name suffix registrations. Once the domain name is open, not only the Chinese domain name (. China/. Network/. Company) is badly hit, but also the registration of other domain names will affect. Perhaps one day, the Chinese domain name can only become the enterprise to flaunt their identity will be registered domain name. This article source Chinese domain name registers the platform to think Nick, reprint Source: Http://www.iisp.com/ztview/ID_11725.html?s=sorunme