Analysis of the actual combat method based on optimized link ternary element

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Website optimization has two swords, one is high-quality content, the other is high-quality links. As a website construction company or website optimization personnel, as long as the flexibility to use these two knives, will eventually invincible. Quality content in the production of the Web site played a role, before the author has been in the "website optimization adhere to the original, experience self more achievement value", "only content is the achievement of Web site construction and optimization of the King" and other topics in the article, this topic we temporarily stranded. Then our focus today is the link, and related links to the "key words", "external links", "internal links" and other three elements between the Web site optimization can play a role in the analysis.

I. Keywords: theme unification but form eclectic

And to determine the site keyword need to be highly cautious is different, although the link also needs to determine the core keywords, but there are more arbitrary. Of course, this is not arbitrary and unrestrained chaos, but around the core keywords and optimization theme, link some related long tail words. For example, we now determine the word "website construction" is the core keyword, in the construction of links, you can properly link some similar "Shanghai website Construction", "website construction Company" Such a long tail words. Even sometimes, you can use the domain name directly as a link, rather than anchor text.

The reason for this is that search engines have an extensive requirement when it comes to judging links. A website, if come over the link is exclusively core key words, certainly is the person sits up. and different keywords, or even some of the Web site, to some extent to meet the requirements of the diversity of keyword links. Through some of the key words related to the long tail word to do a link to another purpose, is this is conducive to the overall weight of the site to promote, not to mention some long tail words although some unpopular, but there are still users to search it. If the site's weight is very high, nature will be ranked in front of the search engine, the opportunity to be searched more.

Second, outside the chain: to High-quality soft Wen win a wide range of links

Exchange links from the chain, although the weight is fair, but after all, the number is extremely limited, a site even if its own weight is high, if exported fifty or sixty links, there is no value, but also let the search engine mistakenly think that this is a link factory. But the search engine happens to have the request, has the breadth to have the depth the link, certainly can enhance the website weight effectively. The emergence of soft paper, so that these difficulties solved. Posted to a professional platform on the site, not only will be greatly concerned about, very conducive to enhance the reputation of the enterprise. More importantly, the site optimization perspective, a wide range of reprinted can bring a huge amount of links, and these links are distributed under different domain names. We take the Webmaster network for example, a good quality of some articles, generally will bring dozens of or even hundreds of times of the reprint, turned away the article at the same time also turned away the article in the middle of the domain name URL and links.

A few days ago, Baidu made a larger algorithm than the adjustment, updated the snapshot server, and later included in the content of the repetition of a more vigilant. The performance is that the vast majority of the site's collection and reverse link number are significantly reduced. In particular, previously through the soft text to promote the number of links (the author of the company's website original reverse link has nearly 8000, now only a few more than 6,500), now reduced very badly. Some people say that the soft text effect is not so obvious now, this view has its objectivity, but not necessarily. High-quality soft wen will still be widely concerned, and whether Baidu or Google, to even touch the same duplicate content, different domain name will be included in more than 10. Soft text to enhance the breadth of the site links, the role played by the absolute cannot be ignored.

Three, within the chain: original content highlighted keyword links

Often see a lot of Web sites, in order to improve the density of keywords, the original Fluent statement modified beyond recognition. Originally beautifully designed site, also by a pile of keywords. But rarely seen in the middle of the site content, especially in the middle of the article, the keyword special tagging, and link to the specified page or home. Before seeing some big websites do this, at that time also some puzzling, thought is more takes into account the user experience, now understood this kind of goal not only in this, but also has the prominent key words and increases the internal chain the factor, moreover appears mainly is this goal.

According to experience, we know that especially bold, the size of the prominent or with the background color to do special tagging, engine search engines more attention. So in the middle of the article, when you encounter the keyword, when you encounter the phrase or sentence can be linked, please do not hesitate to add a link. The main key words are all linked to the home page, or directly with the domain name to do the link, auxiliary keywords and some long tail words linked to the different locations within the page. This is like weaving nets, the key words and URLs linked to each other, so that the search spider once entered will continue to crawl, no matter how much to improve content collection, or strengthen the keywords are very helpful.

Select the key words, with extensive and in-depth external links, through the site content and key words of mutual links constantly strengthen the chain. Professional website Construction company Pilotage Technology (www.joyweb.net.cn) firmly believe that, as long as we can persist in doing so, and the site has continued to have high-quality content update, weight promotion will be in the near future steadily improve. "Content is king, link for Emperor" Only a short eight words, explain website optimization is very simple, not simple is to these eight words convinced unceasingly, and consistent persistence.