Analysis of the advantages and creative writing principles of Phoenix Nest Project

Baidu bid ranking service from March 30 onwards will enable the new name System, officially renamed http://www.aliyun.com/zixun/aggregation/11238.html "> Baidu promotion." The original Baidu bidding domain name (jingjia.baidu.com) has been switched to e.baidu.com. Baidu homepage began to appear "to join Baidu promotion" link. According to its official introduction, Baidu Promotion is a pay-by-effect network promotion way, with a small amount of investment can bring a large number of potential customers, effectively improve sales and brand awareness. Baidu Promotion in accordance with the company to bring the number of potential customers to billing, enterprises can flexibly control the network to promote investment, to obtain maximum returns.

Phoenix Nest plan to start Baidu bid renamed Baidu to promote

Sources said that this may be Baidu "Phoenix Nest" plan to implement the first step. Baidu CEO Robin Li said at the Shenzhen leaders ' summit last week that Phoenix Nest is only an upgraded version of the bid ranking business. According to sources, the Phoenix nest plan named "Search Promotion Professional Edition", may be officially launched in April, the current name is only the first step.

Noun Explanation: "Search Promotion Platform Professional Edition" is a new generation of search promotion management platform, the use of search and promotion Platform Professional version of the customer can Baidu search promotion information more efficient management and optimization, to promote the effect of more scientific assessment.

In recent years, China's Internet accelerated development, Baidu ranked users are also increasingly mature, the original looks easy to use the promotion platform for high-end users of the restrictions gradually revealed, in Baidu search on the promotion will therefore enter the bottleneck-no matter how the optimization and expansion can not continue to improve the effect. In order to upgrade the bidding rankings to a new height, Baidu in the original bidding platform ("standard account") based on the development of the Phoenix Nest System ("Professional account").

The original bidding ranking platform to protect the user experience has implemented a manual audit mechanism, which requires a high degree of relevance between the target page, title description and keywords, greatly restricting the scope of the can be submitted keywords. In addition, the bidding rankings in some popular industries have many businesses, fierce competition, click on the price will be relatively high.

There are some more mature promotion business, found long tail words (very specific keywords, relatively small amount of retrieval, such as "2009 Beida Jade Bird Enrollment Market") can help them to avoid competition, click the price is low, and when the number of long tail words to grow enough, The overall flow and effect is very considerable. However, the development of long tail words also need skills, as far as possible to use the tools provided by search engines, there has been an extension of the word method improper, mechanically generated a lot of no actual search quantity of "waste words", wasted a lot of time and energy but no effect. Continued long tail word expansion eventually will encounter a bottleneck, this time will find repeated optimization title description and add more long tail words will not bring the flow and effect of the obvious changes, this bottleneck is figuratively likened to the "ceiling", the root cause is that the daily correlation of strong retrieval amount is certain, The limit of the keyword expansion is to cover these searches comprehensively.