Analysis of the advantages and disadvantages of the network through product interchange

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For the talent network, want to base on the localization market, open the popularity, obtains the more enterprise as well as the job seeker's favor and the trust, undoubtedly is needs to do the massive promotion work. In all of the promotion methods, there is a product exchange method is very common. What is the effect of this kind of promotion method in the actual operation? The author follows through 3 typical cases to analyze.

First, understand the concept of product swaps. To put it simply, the core resource of the talent network is the huge data of the talent pool, which is also the key factor for the talent network to operate and even profit. In addition, the provision of advertising booth and job fairs Booth is the prerequisite for the exchange of two other resources. These resources are one of the means of net profit, but for enterprises may not be able to see.

I have worked in the talent network for nearly two years, a year after leaving, a former colleague to the other talent network as the head of the recruitment department, he recommended me to be the head of the marketing department, the main content of the work is to use the network of existing resources and enterprises to exchange, In a variety of ways in the shortest possible time to allow talent network to open the local market. Because of all kinds of reasons, I still did not go to work, because at that time analysis thought that such a promotion way to use the space is not big, want to do is very difficult. It was not what I expected, some time ago this colleague told me that he has left the talent network. This is enough to show that this way is difficult to work, otherwise, the talent network can be done, he will not be dug in the past and leave.

And I was in the first talent Network service, has tried and local internet cafes for product exchange, the contract amount is 20,000 yuan. Content is the talent network in the Internet Café placed X exhibition racks, in each computer interface will display the corresponding advertising language and information, the mouse pad printed on the logo of the company, the service is a year. Results in the investigation of the process found that only the salesman used to earn a percentage of a means only, because for Internet cafes, access to the database of talent network is not useful, and such units do not need to often go to the talent network to recruit employees. Therefore, this kind of promotion is only the human network wishful thinking.

However, such swaps can only be said to be difficult to implement, in the actual operation of the process or there are many successful cases. For example, at that time and an outdoor expansion of the base for the product exchange, talent network to provide resources is the recruitment booth, talent network advertising, human Capital annual meeting of the Crown sponsor seat. Because this expansion base main service object is enterprise, therefore through human capital Annual meeting banner propaganda slogan as well as the middle Rest Link program performance, will exchange the business card and so on way, has accumulated many customer groups, is a comparatively successful promotion pattern. And the reward of the talent net is to get hundreds of outdoor expansion places, in the anniversary promotional activities, there is a feedback enterprise participation in the development of training, is the so-called wool out of the sheep, through such a resource exchange, and finally achieved a better effect, both publicity of the talent network, but also give back to the enterprise, is a good way to many.

If you are doing a similar promotional approach, you must first do a good job of positioning, first of all, to understand the question: does the other person need our resources? If these resources are worthless to the enterprise, the product interchange is certainly difficult to achieve the desired effect. When the analysis of the other side do have these needs, and then to draw up the corresponding plan, to the talent network for the development and growth lay a good foundation.

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