Analysis of the bounce rate of website data analysis

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The rate at which a user browses a single page and leaves the site is the ratio of the user's departure from the page (the user's target page) to the site. For example, the bounce rate of a website is 79%, then such data can be roughly understood as 100 users come to a certain page of our site, there are 79 users in our site did not open his entrance page outside the second page left.

High jump rate of users are generally not registered users of the site, registered users of more than the number of pages, they generally will not only open the site to look at the left. The general jump rate of users are similar to the search engine over the new users, they did not know our site, they came to us with the problem, read a page on the hurried away. Most of these users will not come back for the second time.

Web site to improve the rate of jump from the content of the effort.

The content of the recommendation of the site related to other content.

It's easy for us to do that, probably is in the user browses the target page content to recommend some other related articles, for example the industry very famous personal blog "Moonlight Blog" To do this very well, it almost every article has recommended some relevant content to guide users to browse, such as http:// Www.williamlong.info/archives/2500.html This article, a short hundreds of words, recommend his site's other content links to up to four:

The article at the bottom also has recommended related articles:

, the general query station users out of the jump rate than the content of the jump rate is much higher, but we can also use some methods to reduce the site's bounce rate, such as the Traffic query network http://www.chajt.com also the content to guide this method used to the extreme. So the user in the process of browsing the article naturally will browse us to recommend other content, this will be to a large extent to solve the problem of high bounce rate.

Second, improve the quality of the site to attract users to register as a website member

Registered users belong to the site to understand more, most of them do not belong to the high jump rate of users. We can improve the quality of the site, attract more new users to register as our website members, so that can serve as the purpose of settling the user, but also long-term to fundamentally solve the problem of high jump rate of the site.