Analysis of the causes of ranking weakness in cluster Web site structure

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For the use of the cluster Web site development model of the recruitment site, for a long time, the provincial capital city rankings have been not very ideal, on the contrary, its corresponding main station and the other two-level stations are mostly ranked better. This has formed a relatively large contrast. For the site of Woo Jun Recruitment website, there are some of the following urban stations: Xi ' An, Taiyuan, Hangzhou, Shenyang, Zhengzhou, Wuhan, Guangzhou, Hefei, etc. The following analysis of the phenomenon is as follows:

I. Problems

Let's show how they are similar to the main station:

Let's take a look at the Woo Jun Recruitment network of the provincial capital cities ranked relatively good in several cities, including Shijiazhuang, Nanchang, Jinan, Nanning, Shanghai Jinshan and other places:

In fact, the capital city of all its sites, but also basically only mentioned above Shijiazhuang, Nanchang, Jinan, Nanning and other few cities ranked better, the rest are relatively poor. This is common in the site structure of the website.

Ii. Analysis of the causes

The reasons for the poor ranking of most provincial capitals are as follows: two.

1, the provincial capital city competition is relatively fierce;

2, for this special site structure (the main domain name and its corresponding level two domain name), the domain name between itself has a great correlation, if the page content to appear most of the same words, that is relatively weak in the rank of two domain name is not good, it can be understood.

Iii. Solutions

1, the new domain name, thereby changing the main, two-class domain name of this special relationship;

2, with the main domain name to optimize the provincial capital city of the two station, for example, in the main station title embodies two station keyword, outside the chain of anchor text with some two station keywords, etc. (two basically the same site, in the search engine trust the main domain name under the keyword, and give a good ranking of the case, That another similar two station keyword is in a more embarrassing position.

3, related sections of the call, such as: can open up a separate section, call the latest job information, the latest registered resumes and so on. This can reduce the page similarity, on the other hand can also reduce the user jump rate.

4, will be the main station in the provincial capital city of all the posts removed;

In short, for such a common site of the provincial capital city Station keyword ranking problem, should be similar to the page has a relatively large relationship, of course, this is the unique site structure of this kind of web site decisions. Capital cities because the rankings are not good, resulting in the loss of traffic is indeed a pity. Therefore, you can try to make adjustments from the above several aspects. Hope that with more friends on the new promotional techniques and optimization methods to explore. This article original Suzhou Talent Network http://www.suwurc.com. Welcome to reprint, please keep the source.