Analysis of the current network marketing four deficiencies

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Network Marketing in China's development more and more quickly, but the network marketing in China still have a lot of deficiencies, this article Red shirt net earn will discuss with you some of the shortcomings of network marketing in China.

First, the lack of reality first, online shopping can save consumers ' time and energy costs, but they can't satisfy consumers ' shopping experience, especially for consumers who like to enjoy the shopping process. Second, businesses and consumers are connected through virtual networks, consumers see the product information is nothing more than the hyperlinks linked to a variety of words, pictures and other symbols, mainly by stimulating the consumer's vision and hearing, this and traditional marketing through the overall stimulation of consumer vision, hearing, taste, touch and smell and other senses than the Lack of realism. In particular, the current network of social legislation is still very imperfect, netizens in the face of the network, the sense of responsibility dropped, so that the authenticity of information decline.

Second, the limitations of the limited network marketing first stems from the limitations of consumer groups, at present, despite the rapid increase in the number of netizens, mainland China has more than 300 million of netizens, but still have the vast majority of consumers do not net, and a large part of netizens do not accept network marketing. Secondly, there are still a considerable number of enterprises do not carry out network marketing, enterprises with corporate web sites, a considerable number of Web site content is not updated in a timely manner. Again, the limitations of products, the implementation of different products network marketing results are very different, such as the community of barber shops and manufacturers to produce u disk. Finally, the limitations of the mode of communication, through the traditional way of transmission, can choose newspapers, television, radio, road signs and bus advertising, will spread to the consumer's life, and Internet communication can only through computers, mobile phones and other digital terminals, the spread of limited. And consumers in the Internet for advertising of limited clicks, but also limits the effectiveness of Internet communication.

Third, logistics lag China's logistics industry has just arisen, logistics and distribution is still very backward, the logistics distribution of security, cost, speed and the overall quality of logistics personnel from consumer satisfaction are still a certain distance, logistics industry related standards have yet to be perfected.

Four, the security hidden Danger network virus existence time brings the threat, the net hacker, the network crime has increased the on-line transaction insecurity, increased the information dissemination the risk. These factors are like a cancer, threatening the healthy development of network marketing.

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