Analysis of the "dark Micro-BO history"

Weibo appeared, there is no other way than micro-bo access to information faster, so Weibo has become a lot of people in the hearts of the preferred tool to obtain information, coupled with the above simple analysis of the visible, micro-blog will gradually go back to the right track, the content also slowly to benign development. Micro Bo as a tool, after three years of baptism, has begun to filter out some real users, so that people need to continue to brush Weibo, so that people do not need to gradually leave micro bo ... So the microblogging of the product is going to mature stage of the argument is still very reliable.

Not long ago on the tiger sniffing on the internet has a "dark micro-BO history: A left the grass-roots micro-broad memoirs," after reading it really makes people very emotional. Also as a grassroots micro-bob Master (operating more than two years of the second line of the trumpet), is personally experienced this so-called "dark micro-bo history", some words particularly want to say.

If the grassroots micro-broad (mainly refers to the content number, after the play said marketing number) divided into three groups, the first group is in Weibo marketing or a legend of the time out of the account (and now dominates the majority of micro-blog fans of the super large, such as @ Cold jokes selected @ Micro-blog Comedy list @ global fashion, such as familiar account), This group undoubtedly contributed the most to the early content of Weibo, and now more than half of it (repeated content every day) comes from their hands, and they earn most of the profits of grassroots microblogs; the second group came out (including me) at the beginning of Weibo marketing, which is generally a purposeful, planned operation of Weibo, And the early days can be dug out fresh content, at that time by the content of the fans are still generally accepted, this part of the account to do a good job also can make a lot (except me); The third group is in the popularity of micro-blog when a large pile of the account, this part of the account most is to chew the old content to buy fans to buy forwarding mainly.

These three groups constitute the entire micro-BO grassroots marketing ring (not including the hand-hands), and on the micro-blog produced a variety of jokes (mainly refers to the production of non-hand-hands), it can be said that there are 80% of the entire circle 20% of the first to second group of grassroots owners of the original add to carry. If the content of the grass-roots marketing ring is the whole content of the Sina Weibo, then the first phase of the content of the first group responsible for production; to the second stage (i.e. the early 2011), the first group earned enough fans, the second group began to appear, the producers of content flowed to the second group, and the first group sat on the fan group, There is no need to produce the original content, so most of them reach the second group; by the end of 11, the third group began to appear and broke out, at this time the second group also raised enough fan base, but also began to the content of the original wash off, the wind of plagiarism began to spread, resulting in the emergence of the third group of most of the direct Just turn the old jokes ... The whole process is a bad currency to expel the process of good money, originally filled with blood of the original grassroots bloggers also have to steal the bow, forming a vicious circle.

In fact, the growth of grassroots micro-blog can be summed up as: the production Content-content + contribution-plagiarism + buy powder, respectively, corresponding to three groups (refers to the majority, do not exclude the existence of a partial personality account). And the whole micro-blogging ecology is the evolution of micro-blogging content, with the content of more and more repetitive, micro-BO users have gradually become rational, forwarding is also gradually prudent. From the development history of a product, the user moves toward the rationality is actually the stage that the product matures. But is that a plausible proposition for Weibo?

Let's take a look at the views of the dark microblog history:

Weibo decline, large retreat

Micro Bo's decline is very obvious, discerning a see to know that the activity is falling, next to friends playing micro-letter circle, open Weibo client less.

......

Tencent want to support the grassroots, but we do not like to play, with a leather perfunctory. Sina wants to play on its own, began to suppress, the search on the root of the weight drop very bad.

......

Sina occasional system when a machine, occasionally say your advertisement violation, God knows is not in Xiemoshalv.

In fact, Sina would like to put the valuable writers are folded up, just like when the same blog. But when the writer by the jokes to accumulate 200,000 of fans than others brush out the price of 2 million fans, many people have not played. Rely on content to do good marketing virtuous circle, the foundation is unstable, basically cannot become a thing.

Now the attitude of the grassroots is to run quickly, the micro-Bo fans transferred to the micro-letter. Sina also know this kind of situation, anxious Ah, envy ah.

In fact, grassroots large impact of 1/5 of micro-Bojiang, if not controllable, Sina's death rate will accelerate, if the gang cling to, Sina may look better.

......

However, Weibo should not die fast, 3 years should have, after all, this is a good media platform. If give 窦窦 100,000 hype one thing, his preferred or micro Bo, a night to cover 200 million users is not a problem.

Yes, the activity of microblogs fell to almost freezing point (less than 10% in the early 2012), which is true, but low activity = decline? I am afraid not, the entry of the third group led to a sharp rise in the demand for the fans, and in the 2011, the number of users in the year, the birth of a lot of powder sales companies? The cardinality becomes larger, The degree of activity is bound to decrease, moreover, in the Ming Dynasty, Weibo users tend to be rational, to a certain extent, the number of tweets are also a sharp decline, at this time for the marketing number and copied the label of the grassroots will inevitably be the first. In the case of long term bad currency expulsion of good currency, many grassroots have already given up on their own content supervision, in addition to the objective recession, many of them have entered the near-death stage, but the demise of the grassroots is to represent the demise of micro-Bo?

The value of microblog marketing continues to fall, but it may be a nirvana for Weibo. In the grass root number continues to despair, a group of excellent hand-like springing version of the birth, you can know that in the grass root number rampant in the first two years, the hand is difficult to grow in the cracks, their brilliance has been the grassroots cover. However, as a result of micro Bo users to the rational, micro-blog content to improve the ability to identify, and slowly they also support a group of outstanding original hand. On the other hand, because micro-bo in the domestic popular, the Gumbo of various industries also infiltrated into the micro-blog every corner, especially for a number of professional web sites and traditional media class microblogging, relying on its own high-quality resources and professionalism, slowly they also in micro-blog to break a little bit. The lower value of marketing filtered through a large number of poor grassroots, while some Orthodox "media" began to dominate Weibo.

This shows that the post-Weibo era is a reflection of the value of individual micro-Bo era, when the content may not have the outbreak of many, but the quality of the content began to spread. And in the recent period of observation found that a few good hand with the push of a good content, the micro-blog can be very easy to forward the million or even become a hot topic, and remove some social problems, many hot topics in the turning point in the hand is not intended to forward, this shows the value of the hand. Is the spread of Weibo itself, social and media attributes, the biggest value of Weibo marketing is content, not fans. So after the madness, advertisers will also be more rational, and the new life of the hand is also a natural value.