Analysis of the difference between plane and web design

During this time, has been doing impressionistic product design, such as photo books, desk calendar and the like. From the webpage product design, I often think that graphic design and webpage are all designed, but the difference is so big, that is not the same with the cats and tigers in nature, they all belong to the cats, but Not the same kind of creature, there is a big difference.

Now let us analyze the same as the visual communication design, the difference between them.

Visual element

In terms of color graphic design and web design using a completely different color model, graphic design as the latter depends on the printing of the print, so the CMYK color mode, and web pages based on their imaging methods using RGB color mode. Graphic design of the use of color focus on visual impact and visual flow of guidance (in this regard and web design BANNER design similar), and web design (product category) pay more attention to the relationship between the structure of the information carding, if The use of color too much too much, it is easy to cause visual fatigue.

We usually in the design process, graphic design fonts use more freedom, do not worry about the late realization of the problem, all the text will eventually be output for the graphics printing, and web design need to be considered more comprehensive, and in the font Select the range is also very small, in order to make the output of the finished product size does not cause pressure on the server, based on the characteristics of html, all fonts are based on the default font in the user's operating system may be, of course, with the evolution and development of technology in recent years, this gap But also gradually reduced, the current HTML5 API can be used to achieve the personalized font without the need to personalize the final output of the font for the graphics, without increasing the back-end pressure at the same time, greatly enhance the user experience, very much like.

From graphic usage, graphic design is more rich than web design and diversified in performance. Especially for product web design, the modular design concept is more obvious, as is the visual performance. The graphic is not flat Need to take into account the realization of the later, at one point is obvious to all. In terms of the size units we use for design, graphic design uses the concept of physical dimensions when using dimensioning, such as inches, centimeters, millimeters, etc., and pixels for web pages.

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Information carrier

4. Browse mode

Graphic design is a gradual way to browse, the entire browsing process can not be a variety of series, the web design has a scroll bar, button links and other diversified browsing information, with the same information under the conditions of an architecture , The concatenation of information is richer, users have more freedom to choose information, but graphic design also naturally has its advantages, such as when I usually design photo books and other products, it is obvious that this A class of products on the computer screen to read, it is better to print as a real book to read feel better, and more memorable and memorable. (Http://yxp.163.com/)

5. Information dissemination

Graphic design is more traditional information media design, usually by posting, sales, mailing and other forms of communication, so that the spread of a small range and high cost, relatively speaking, webpage design in this respect the ability of information dissemination is very Strong, but rely on the support of third-party media, graphic design has a wider audience, different age groups for paper or books, the ability to accept information is always stronger than online media, after all, access to network information will exist A learning cost, in the future the continuous popularization of network information and terminal media user experience continues to improve, in my opinion, the gap in the audience will be getting smaller and smaller.

These two forms of design have different user experience, we should choose the correct design based on different design content to enhance the user experience, these are just some of the superficial understanding of the plane and web design, but also as a starting point for everyone to share My own thoughts on the design, citing a section of graphic design masters Chen Youjian's passage "The most important thing is to create a clear positioning, if the clear positioning of goals, a lot of creativity will naturally create it just like you want to find a favorite girl, It is too much of a hassle to go to the bar and find out what kind of girl you are looking for, to the bar, oh, this, that.

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