Analysis of the difference between search engine optimization and user experience optimization

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Everyone knows that the site optimization for the website is the most important, the site's structure, content, internal chain, etc. are needed to optimize. In order to better let ranking promotion, site webmaster are doing crazy optimization, SEO is of course the preferred way for each webmaster. I do optimization just a year, but also constantly optimize the company's website, through more than a year of optimization summary, found that our goal has changed, we are in order to rank and to optimize, perhaps this is seoer occupational disease Bar, who let the guidance only pay attention to rankings. Today I talk to everyone about search engine optimization and user experience optimization. Identify the differences between search engine optimization and user experience optimization from the following three points:

1, Website content optimization

Webmaster in the site inside the establishment of the operation, too the pursuit of original, and even false original and collection, the goal is to release more and more by the search engine preferences article. The original is the best, false original second, collection is waiting to be punished. In this process, we also said that the original is a high-quality article, and this "high-quality" article, we Seoer said, we are standing in the perspective of the search engine.

About the user experience, users will only think that they have the assistance of the article for high quality, and not to the tube you are not reproduced, plagiarism, false original, etc., so we can not optimize for optimization, so that the ranking may go up, but not stay users, incur a low conversion rate. This aspect I feel my Inner Mongolia SEO blog Do not enough, is the article is all I write, but the readability is not high, of course, the first is because of its own experience, ears, so the article is also easy to write.

2, Website construction optimization

In terms of construction, our SEO optimization and user experience optimization have differences. From the SEO perspective, we set up in the site to prevent the use of too much code, to establish JavaScript misappropriation, as well as page flash and the number of pictures, hope that the more text the better.

From the user experience point of view, users no matter what SEO, they like is concise not stingy, perhaps gorgeous and colorful, user analogy like cool flash results, prefer intuitive results. So, this also and our search optimization want to conflict, here on the need for our SEO task and website designers and programmers to communicate well, to think about both sides of the excellent defects.

3, the site within the chain optimization

Inside the chain is also our internal optimization of a major part of the chain in recent years to establish the ranking of the site has a lot of assistance. Inner chain optimization To do is the internal chain of anchor text optimization, we will be in the article thorn in the Site keyword anchor text, and then performance site theme, promote the site weight. Took said, within the chain set up to pay attention to key words not too single, link address also want to disagree, not all point to the home page, that will be search engine thought is mean optimization. After the grim judgment for the excessive optimization, will give punishment.

The user experience angle, this and the website content is similar, the user sees is the content, is searches for them to need the text, but is not full space key word, like is the confession, will make the user very bad feeling, certainly this also must see stationmaster key word placement skill.

The above three points have done the comparison of SEO optimization and user experience optimization, contradictions are not small, but SEO is currently not prevent the optimization trick, so we do is to grasp the level of optimization, as well as promotion of optimization skills, to make the search engine does not see that we have done optimization, so that our optimization does not affect the user's experience, So not only the site rankings up, but also to retain the user, cathartic. Retain users is also my Inner Mongolia SEO blog goal, will continue to be gung-O, I hope everyone more advice, promote my improvement. This article original starting A5, if reprint and my http://www.goyifu.com link, as a webmaster, here thank you!