Analysis of the drawbacks of happy net

Originally I saw about the net adjustment organization to adjust the news, let me this happy net year top 300 senior users have a kind of suddenly heard about more than 10 years have not seen the old friend of the situation such feeling, and then I conveniently login site input, username and password but do not know what is wrong, Then toss a few minutes also can not go, as an old friend I got up on the home of happy net three bowed and then turn off the page to continue in Sina Weibo brush screen, in my whole body immediately filled with a sad and dreary gas.

Happy net from the founder, to one night the red guest like cloud, and then to the decline of no one, the whole process was condensed in less than 2 years time. I think this roller coaster should be a wonderful experience for everyone.

Happy net of the entrepreneurial team in the taste of the direct speed of high-speed rail from the green car caused by dizziness, has not adapted to success, we must endure mediocrity.

Happy NET competitors have just deployed good resources ready to fight a war, suddenly found the enemy has lain down.

Partners are not happy, some just put in the net of the advertising plan to do the next year will have to face adjustment, some just to the net for business expansion will have to stop.

The hardest part is that industry commentators, who have only time to say half a word of praise for success, have to shut up to reflect on it and criticize its unsuccessful.

Users are poor, just happy to be the trend of the next hot, the residual impression of the net is that there was a website can buy and sell friends parking stolen vegetables.

After the explosion of loneliness is the most difficult, the world is so realistic, you are red when the spotlight light flashing to open your eyes, once the dog is ignored. The internet industry is 10,000 times times more realistic than the entertainment circle, entertainment in the air star can also rely on the past only one song to continue to walk around the county celebration and SME annual meeting, and over the site even if the head low to the crotch of humility to provide free service is difficult to exchange a few decibels applause.

Over the past few years, happy net into the transition road, and constantly introduce new products, trying to recall the old users to attract new users, but the various means seems to have rarely worked. Happy NET if not find the source of the problem to adjust, even if "adjust organizational structure, back to the original entrepreneurial passion" is futile.

Rose summed up, happy net made mistakes is actually a class of start-up companies in the red after no hold live. The problem of finding happy net is helpful to the start-up company:

One-dimensional management team

As is known to the outside world, happy Net's founding team is the original Sina Technology department's EM, led by Cheng, this is in line with the imagination of a start-up company, but the successful engineer-led company in the fast development of the eve of the timely replenishment of the team, increased operations, products, markets, HR and other aspects of the master, It is a pity that happy net does not have this luck. One-dimensional management team in the multidimensional world must be badly beaten.

3 Strong 3 Bad unhappy

1. Strong tactical Force and poor strategic force. Happy NET is a lack of foresight, but execution is very good company, this is a start-up company is a disaster. Of course I said this strategy is not happy net open platform is too slow, by micro-Bo squeeze can not deal with, or into the Chen arms race, locked the wrong competitors, wasted a lot of resources and time. But happy net has not a clear vision, and the vision to do a very clear description and develop detailed road map, which also led to the success of happy Net failed, as well as in the rapid decline of a series of confused.

2. Strong technical force and poor operation ability. In China, entrepreneurship and entrepreneurship in foreign countries is not the same, in foreign than the model, in a domestic model one out of 10,000 imitators also followed, this time is more than who has strong operational capacity. Although happy Net's technology to do very solid, but the operational capacity is too bad, no use of effective operations to multiply the technology dividend, can not precipitate and cumulative users, a few years passed, happy net left to everyone's impression or buy and sell friends parking a few applications, only in the media coverage of the net into SNS, There is no community at all, unable to precipitate users and products and allow them to value themselves.

3, the product force is strong, the service force is poor. Happy NET product ability is stronger, each launch of the product is very good, but is the service ability is too poor, not get the favor of the user, belong to the typical kindness to do bad things, everything is thought for the sake of the customer, with the means of the planned economy to operate the community and for the user, finally can only lose the user.

Perfectionism kills people.

The advantage of the engineer leading enterprise is the strong technical ability, has the rapid development product ability, encounters the difficulty to be able to carry on the dead spirit. But the disadvantage is the pursuit of absolute correctness, blind pursuit of perfection, lack of rapid trial and error and rapid correction of the adaptability. From the rapid rise and fall of happy net, basically is such, although seize the initial opportunity, but did not grasp the opportunity, resulting in a happy net plagiarism is not to force, adjustment adjustment is not timely. Can't change with the times because of need.

Happy NET is now in a very embarrassing scene, but it is still alive, for a company to live as long as possible. At present, happy net sits tens of millions of U.S. dollars (it is said that happy Net has merged tens of millions of U.S. dollars, the skilled Cheng spend money cautiously, reportedly the second financing has not been spent yet, hundreds of team formation did not disperse, a site of hundreds of millions of users (although the precipitation of huge but active degree has been to the bottom), as well as a few billions of dollars a year ( Advertising costs, Third-party platform costs also continue to have a technical increase due to the long tail, however, the trend decline is inevitable), although his fatal flaw is no user (accurate is not active users)-how to activate the old users to attract new users has become a sad network must solve the key problems-but in the Internet industry , especially into the mobile internet industry, perhaps happy net as long as by virtue of a similar micro-letter products can again out of the lake, this is entirely possible, but if the happy net can not find these problems in the first rapid rise and fall, and solve a class of problems, even if the opportunity to come up will be more quickly down.