Analysis of the father of Android retirement reason: creator non-performer

Android's father Rubin lead: American Science and Technology blog The Verge published an article in Tuesday that, given Rubin's industry profile and position in Google's management team, his departure from the Android business chief surprised everyone. The reason, industry insiders say, Rubin is an extraordinary creator, but in the Android management performance is not satisfactory. Android has grown beyond Rubin, and he doesn't know where to take Android next. The following is a summary of the article: Google announced last week that Andy Rubin, the head of Android business, would step down and Rubin for a new mystery project. Mr Rubin has been in charge of the Android business since 2005, and his departure was surprising, even among Google insiders. But Rubin's departure was not without warning, as it was 9 months ago. There has always been speculation about the name of the Android system, because it sounds like Andy (Andy). In fact, Android is Rubin, the nickname his colleague at Apple gave him because he likes robots, and Android means "robots". In addition, prior to 2008, Android.com had been Rubin's personal website. It was rumored last June that Rubin would leave Google to join a start-up company called "Cloudcar". At the time, the rumor had sparked a small panic. Given Rubin's influence and his place in CEO Larry Page's management team, the rumor spread quickly and celebrated Rubin. Robert Scoble, a well-known columnist for Silicon Valley, said at the time: "Wow!" Robert Scoby. What a wonderful performance Rubin has been doing at Google in the past few years! But Rubin quickly denied the rumor and said Cloudcar was just a friend of a start-up company. "I have no intention of leaving Google, I'll see you at Google I/O," he said on his Google + account. "Rubin did appear at the Google I/O conference, and he was still synonymous with Android," he said. But in Thursday, Page announced the decision to leave Rubin's departure. Mr Page said Rubin's decision to leave the office was ripe and would open a new chapter in Google. In a letter to developers, Rubin responded, "I'm still an entrepreneur in my heart." "Rubin didn't leave Google, but it's not the same. Android is not in the grip of Rubin, and Rubin seems tired of Android. The father of Android in less than 10, Rubin turned Android from a piece of white paper into the world's most popular smartphone operating system. More than 750 million Android devices are active and Android apps download more than 25 billion times。 Today, Android's little green Robot logo has been known to rival Apple's logo. Still, Android faces new challenges, and its future direction is less clear. Android's share of the tablet market still lags behind Apple's ipad, and it has also frustrated developers ' "android@home" plans to develop automated home appliances around Android. Although Android handsets have sold 3 times times as much as the iphone, Google has yet to fully exploit the advantage of Android. By contrast, handset makers have benefited, especially Samsung. Michael Gartenberg, Gartner analyst, said: "The irony is that by licensing fees, Microsoft has Michael Gattenborg more profit on Android than Google." "On the other hand, Android is getting away from Google. Amazon's Kindle Fire, for example, uses the Android system, a lot of people don't know. Amazon has also launched its own app store to compete with Google's Android App store. Lost Direction Rubin is a dreamer, an architect. Prior to setting up a start-up company danger and proposing an Android project, Rubin worked as an engineer at Apple and worked as a manager at Microsoft. The industry's praise for Rubin has focused on pioneering capabilities. "I like to work with Rubin, he is good at setting great goals that seem impossible to achieve, and mobilizing the team to achieve it," said Urs Holzle, senior vice president for infrastructure operations at Google, Urs Hozel. He is a great genius who inspires morale and believes that it is impossible for others to develop Android so well. "But Rubin is unwilling or unable to turn Android into Google's money-making machine through large-scale industry cooperation." Samsung has made a full profit by selling Android handsets, while Google's brand has been relegated to the background and its influence is weakening. "Rubin is an artist who prefers to be a loner and ignores others," said an industry executive who worked with Rubin. When Android grows to a certain scale, it needs to interact and collaborate and build partnerships, both inside and outside Google. Rubin became a loser in managing Android. Android has grown beyond Rubin, and frankly, I don't think he knows where to take Android next. "After the creation of danger in the danger era, Rubin and danger were known to have developed one of the earliest smartphones," Sidekick. Sidekick supports web browsing and has its own application ecosystem, originally launched through T in the United States. Danger, a high-profile start-up, launched the Segway, arcade-racing games and colorful mobile phones. Rubin's Buddy Richie Minar(Rich Miner), Steve Palman (Steveperlman), and even Apple co-founder Wozniak (Steve Wozniak) praised it. In the four years of danger, Rubin was an energetic, tireless leader. "He's a heavy burden, but he's hiding it from outsiders," says one of Rubin's colleagues in danger. Sometimes I see him working late into the night, seemingly on the verge of breaking down, and still wearing a clean white shirt to attend an interview or a business meeting the next morning. "Danger is a technology pioneer whose products are far ahead of the times but are still at a commercial disadvantage." "They can always let other companies do what they want," says a former colleague of Rubin. "In 2003, Rubin was expelled by investors and Danger management was transferred to Hank Nothhaft, the telecoms industry executive," Hank Northhafut said. "We have a clear plan that Andy has an extraordinary ability to create, but product innovation has been completed and now is the implementation phase, which is why we hired Northhafut," Jona Riss Joanna Rees, Danger's early investor and venture capital company, said. He knows how to do big deals, how to build large collaborations, and Northhafut as CEO can bring the company into a new stage of development. Soon after that, Rubin left danger to start his Android trip. "I remember saying, ' He won't stay too long, '" Reese recalls. "Google years Rubin joined Google in 2005, when Page bought the fledgling Android." Sergey Brin, another co-founder of Google, Saigi Brind Android, saying he doesn't know how to move. Google's time as chairman, Eric Schmidt, is similar to Mr Brin's. Only page has a strong interest in Rubin's Android Imagination: Rubin wants to make Android an open mobile operating system that drives industry innovation under Google's advocacy. Page is pretty sure that the Android program is perfect for Google, or even for perfection. "Google has quietly started Android, but there is little knowledge of the project," Businessweek reported at the time. "Rubin then joined Google's top management team as senior CEO of Mobile and digital content, leading product development, promotion and collaboration, and getting to know Apple founder Steve Jobs. Under Rubin's leadership, Google has set up an "open cell phone alliance" with a number of mobile phone manufacturers and operators around the world (open handset Alliance). But then, the Android "fragmentation" that led to the major OEM manufacturers was gradually forgotten. Other aspects of large-scale collaboration, such as Android update AlliancE, the Android version of the operator should be coordinated, but the results are minimal. In addition, Rubin has launched the acquisition of Motorola Mobile mergers and acquisitions, but this is a messy, costly mergers and acquisitions, Google has yet to recover costs. Patrick Pichette, Google's CFO, has said that Google's inherited Motorola-Mobile product roadmap is not Patrick Pichett, and that a large inheritance of patents has been drawn into the industry's debate over how to use patented technology. Google does not say how many employees are currently working on Android, but the scale has grown larger than the original 8-person team. More than 200 employees are currently working on Android or Google Play in the US social networking site LinkedIn, and the actual figure may be much higher. "The 2010 Android team had about 200 to 250 employees," said a former Google employee. By contrast, Rubin had more than 100 employees under danger as CEO. The right to pay for Rubin's next move, Google remained silent. But it is expected that Rubin will join Google Research labs Google X. Because Rubin is an inventor, he has over 11 patents and a lot of patent applications. As Rubin opens a new chapter, Android leadership is also handed over to Sandar Pichai, senior vice president for Chrome and apps, Sundar Pichai. There has long been speculation that Android will merge with the Desktop OS Chrome OS. This makes sense, for example, that chrome Web stores can easily be integrated into the Google Play app Store, making the boundaries between desktop and mobile products increasingly blurred. Google has also admitted that, over time, the two operating systems may be merged in the future, but deny the possibility of a recent merger. Page wants to simplify Google's products with a consistent continuity strategy, but it doesn't seem to work for Chrome OS and Android because the two teams have their own roadmap. Under the leadership of Engineering Vice President Tanghai Rossi Lockheimer (Hiroshi lockheimer), the Android team is running at a dangerous pace, such as releasing software updates, fixing vulnerabilities, improving security, and keeping pace with the fast-moving mobile phone market. The integration of Android and Chrome OS will be a huge project, so it seems more appropriate for Google to keep two separate operating systems, at least for now. I/O attention the skin is said to be a cool, competent product manager, under his leadership, Chrome browser developed into a market-leading position. Pichai is also responsible for corporate products, while owning consumer and corporate product experience helps Google further develop Android and profit from it. So Pichai seems to be able to quickly drive AndroidTo the next stage, instead of merging with the Chrome OS. "Pichai will do a lot of work to push Android forward," says Page. "Today I am only two months away from the 2013 Google I/O, and for developers who have robbed all their tickets within one hours, they are more interested than ever to get some information from Google." "Google doesn't need to know what it wants to do until it happens," said Gartner analyst Temberg. Of course, they will have some experimental action. "(Li Ming)