Analysis of the main reasons for the decline of rankings

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For the ranking down I am afraid stationmaster most afraid of it, light fear useless, through their own efforts can completely improve their unfavorable situation.

Baidu Chapter:

Page not updated? For Baidu, as long as your internal more reasonable, the title is appropriate, coupled with high-quality original, it is easy to get the general keywords ranking (and the reason for the chain), which update the frequency, the original is the most important. Rank down, analyze these two aspects first.
Title change? Baidu's temper everyone knows it. Almost silly and cute. If the title does not conform to the content, even the synonyms are difficult to improve OH rankings.
Down right? If Baidu down right, not from the first page into the second page, generally 20 pages will not see you. Baidu's attitude is very clear, punishment is punishment, even if included reduced to 1, the remaining 1 pages will not become too big.

Competitors. If a new competitor appears. There is no way only to do a good job, can beat it also needs their own efforts.

Google Chapter:

Down right.

Competitors.

The reason for the decline in general rankings will not be cheating, cheating will directly lead to the deletion of the site index, so from the above analysis, compare their situation can quickly find their own mistakes. Improved.