Analysis of the marketing concept of Johnson "the first brand in the mind of the Baby"

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I believe that many friends have read the analysis of Johnson built station principle of "Understanding the User Mind", on the basis of this article, the company will continue to analyze the marketing concept of Johnson "the first brand of children's mind", hoping to give the network marketing friends reasonable suggestions, deficiencies also hope that everyone guidance.

What is the marketing idea?

The so-called marketing concept, different products and industry marketing concept is different, the most critical is, Johnson marketing concept, is to integrate products into the quality of life, at this point is the most direct marketing significance. This is often difficult to do, because you need to understand the entire market needs of products, the marketing of your products into life "necessities" it takes time to do, not overnight things.

Turn marketing products into "necessities"

In fact, for Johnson's marketing concept is to turn marketing products into "necessities", first from the product marketing in place, we can see that for baby supplies, now is not Johnson, this can be explained that Johnson's products have been deeply rooted, what is the marketing concept of marketing products into the "necessities" it? In fact, this is worth pondering.

1. Who is the user group for your product?

Johnson's user group is the baby, remember friends often say is, these days, women and children's money is the best to earn, in fact, this is true, for the baby, I believe that every parent will buy the best for their children, this is a social development, so Johnson grabbed this point. In addition, Johnson caught parents hurt the baby's mentality, intentions to do a good job baby products, will naturally have parents to buy. In fact, make your users comfortable is the most direct.

2, parent-child marketing, is the best marketing.

Now do parent-child products and institutions are more and more, although said the child's money is good, but depends on your marketing concept is appropriate. For parent-child marketing, in fact, you have to do more than parents love children, parents can think of and can not think of doing well, at this point, we may be unable to understand. Fully fully believe that you want users to believe in your products, and can be a long-term use of this product, the most need to do is, you have to sincerely service to do parent-child service, is the best marketing.

3, "The first brand of baby mind."

I don't know what you've heard, now many colleges and universities are taking the same school nine years of education, that is, you are at school when primary, middle school, high school are in a school, the best advantage is that the development of students is better, do not need to spend more time to adapt to the new environment. In fact, this point in the product marketing can be used, Johnson products in the time, will be pregnant, 0-3 years old, 3-6 years old, such as the introduction of products, different age of the baby to use the product is different. The benefits are: 1, the product authority, so that users feel that this product is very good, comprehensive and authoritative; 2, for users to reduce the choice of opportunities, many users are lazy to choose, if there are step products, for any user is more favorite. So, Johnson easy to create a "baby Mind the first brand."

The above is fully fully analysis of Johnson marketing concept of "the first brand of children's mind", in fact, the marketing concept of Johnson is very simple, nothing more than the details of the matter, will be the details of the perfect, is the highest level of marketing.

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