Analysis of the media trend of electric commodity brand

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

The world is getting too fast, the impact of technology on life is more serious than we think, and the marketing environment is becoming very fast. Recently, a website recently published a survey on computers and mobile phones and other digital products of different age groups, the results show that the use rate of traditional TV sets is declining, the white-collar workers are more, and every day, almost 100% of the computer use the mobile phone 100%; whenever, The change of media habits is more obvious.

For the brand promotion of electric dealers, but also gradually from a single television ads to computer ads, micro-blog, mobile news and other ways to move forward. This is undoubtedly a big progress, but also adapt to the development trend of the network. In these groups, each population occupies the consumption power is not to be underestimated, the love of luxury, the trend of cutting-edge and has been the pursuit of businessmen. However, in fact, whenever, is the real consumption power, the real consumption of the subject, should focus attention. Although there is that heart, but not necessarily that force, after all, is just out of thatched small bastard. Whenever is a generation full of ideals, workaholic, striving for the realization of their own values, the generation is an international generation, for their own life better and struggle; These two generations are now the main body of all aspects of society.

After determining the main target consumer, you have to understand what the various age groups are sensitive to topics. Whenever theme in addition to work is the stock, the topic of the Premier League, Warcraft, star gossip, fan group. Therefore, the most important thing is to identify the consumer's life track is what, in their contact point to find an effective platform to form a strong brand of accumulation, to attract their attention, so as to achieve brand marketing.

For advertising time, is a great knowledge. The classic explanation of advertising time: The most unimportant time for consumers is advertising the best time, consumers the most boring time is the best advertising time. All the spread of the audience is advertising, why we also want to see, the reason is very simple, consumers in advertising and boredom will choose between ads!! Weibo is also such a catch of consumers the most boring, the least important time, the result is successful!

Finally, the analysis of consumer behavior, must dig deep. From mass media to segmented media to the ultimate personality media, from one-way media to two-way interactive media; Do not study consumer behavior, not to keep up with the times, you will be eliminated!!

Media 10 Major trends:

1. Change in people's counseling mode: from TV newspapers to internet phones

2, changes in human life form: from single to pluralism and fragmentation

3, in order to gain business success in the future, we must grasp the time of human's fragmentation in various space-time

4, advertising and Word-of-mouth is equally important, advertising to decide which brands to enter the purchase directory, Word-of-mouth often decide to enter the catalog of the brand which is the final choice

5, Word-of-mouth communication should be based on real social relations, which is more important than the word-of-mouth of people who don't know each other.

6, consumer data analysis has become the core competitiveness of media, to help brand communication from the public to the audience to one to one

7, the more information people lazy, a customized after a precise push than the search is more consistent with human nature

8, virtual world interaction to point to the real world, brand sales are more valuable

9, consumers are becoming more and more active, from see to search to share, the brand discourse power from the merchants to consumers

10, the dissemination of information to pay attention to time and space, to catch the effective demand for consumers to arrive at the time, and solve the demand location on his side, sales can be reached