It is very important to do SEO to analyze competitors and learn excellent websites. Only a clear understanding of the strengths and weaknesses of rival websites know how to go beyond. Dongguan Yang Network in recent year to some large and medium-sized websites have done SEO consultant work, the following is our analysis of the site's process and methods to share.
1. First of all, analyze the content structure of the whole station, analyze what type of page the site is composed of, what kind of content page organized. Just like seowhy: BBS, blog, topic, channel and so on.
2. Analyze the export composition of each type of page template.
3. Expressed in the form of a planar structure diagram, you can get a Web site's content composition and link composition model, so it looks very clear.
4. With the Content link composition map of the website, we can then look at the export of each page and the anchor text being imported, as well as the number of pages specific links. This time almost the site's internal chain, site structure, anchor text data has been completed, we clearly know which pages use what anchor text, how many inside chain, outside the chain. From these data can also know which page weight is relatively high, focus on what keyword.
5. Next look at the URL of the schema. The above made a site map, we will match the URL to the corresponding page, to see whether the URL structure is reasonable to see whether and the site to use the same structure, or in other ways to do. URL schema layout is also very important, not too detailed here.
6. Again look at the Site page structure, the page structure is a single page of HTML code writing, from here we can see that each page module is reasonable optimization, HTML simplification, keyword layout is reasonable, and so on.
7. Look at the characteristics of the content and value type. Here you can analyze whether the site has to focus on content, and content relevance. Collection ratio is how much, total information roughly how much, the proportion of how many and so on.
From the above 7 points we can analyze a website internal structure optimization is reasonable, at the same time also need to analyze: site history, included quantity, the proportion included, a day included in the number, keyword ranking, PR value, the number of chain, friendship links, Alexa rankings and other data, and then combined to make a statement, Compare your website to see where you can get a better break and do it.
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