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Last week I counted 2009-year grassroots webmaster Ten News, careful inventory of what happened to the Internet and grassroots webmaster closely related to the incident news, looking back, looking to the future. 09 has passed, the history of a new page, the 2010 has come. Perhaps in the beginning of 09, no webmaster can predict the last few months of 09, the Internet will experience such a "catastrophe", grassroots webmaster will have such a large loss, will take such a pessimistic mood, to meet the 2010. But in the beginning of the 2010, the grassroots webmaster can be expected to be the internet's "catastrophe" or change will continue, in this war without smoke, personal webmaster will continue to face difficulties. It seems that the days of the beginning of the year feel calm, but this often indicates a greater wave of the coming. So the webmaster to do a full preparation, to meet the New Year new test, let us take stock of the next New Year grassroots webmaster will face what difficult.
Profit is difficult
Personal web site is difficult to profit has been the main reason for the difficulty, technology is not a hindrance to the biggest obstacles to the webmaster success, there is no practical long-term profit model will hinder webmaster success of the highway. Last year, the first "China Personal Webmaster Survival Survey Report" released, survey shows 60% of personal webmaster (personal operation of the site, not the company's website) has been achieved profitability, the main way of profit for E-commerce and the collection of membership services fees, monthly income of 2661 yuan, And the most lucrative types of websites and industries are E-commerce sites and the automotive industry respectively. Data show that there are 40% of personal owners did not achieve profitability, the average monthly income of the webmaster is just the average level of the traditional industry, but the company can get a raise in the job, and the webmaster want more profit is not so easy.
Individual stationmaster profit way mainly is advertisement Alliance and other display advertisement. Selling products and having their own charge service is a minority. The low price of advertising is the main reason why individual stationmaster can't make money. Although the fraudulent advertisement can bring certain benefit to the stationmaster in short time, but the victim of the biggest fraud advertisement in the long run is the personal stationmaster. Now with the tightening of policy, all kinds of illegal advertising alliances and small advertising alliances will be destroyed, the depressed advertising league will be worse, the webmaster more difficult to make money. However, the Chinese Internet advertising market is not really mature, with the market reshuffle and the Internet content of the renovation, advertising Federation will be more standardized, the webmaster insisted, there must be return. In addition, the Webmaster positive transformation and upgrade, efforts towards E-commerce, industry website direction, and expand products and services, there will be more advertisers take the initiative to find you.
The charge is difficult
In China, it is more difficult to charge Internet users, from the operating system to music and television dramas, Chinese netizens have become accustomed to downloading free things from the Internet. It seems that Chinese netizens have formed the internet is free thinking. Although the network game may use its characteristic to carry on the charge, but involves the copyright and so on question software game, the music and the film and television drama, basically all is the pirate world, even if Btchina closes, the netizen can still download to the network to share the free thing. Webmaster want to profit through value-added services, no breakthrough innovation and business philosophy really not. Tencent model in China is difficult to replicate, it's charging mode is built on the QQ strong user occupancy and dependence on, there is no QQ power, Tencent is empty idea has no practice. E-commerce, the industry site is also the case, Alibaba is also for enterprises to collect fees, Taobao has not dared to try to buyers and individual open shop for the main seller to charge. Industry website, local portal community, only such as real estate, marriage and other specific industries special nature can be justified to the user charges, even if such as the 19 floor, the Dragon Lane to do so the local portal, also dare not say that they are making money for users, the main source of profit or business enterprises and advertising. Converting user traffic to attention and selling to advertisers and businesses will still be the essence of the profitability of personal websites.
The record is difficult
Do not say that all kinds of web sites need to handle the kind of license, each site needs a record: Mii ICP record. Light This one record has been a long-standing problem of stationmaster. After three years of hard March, the Reds ' reliance on a strong will and a lofty belief finally ushered in victory. However, the site is likely to record a long march without end, the year before the application of the record, may be accepted this years, the final result or refuse to accept the record. Website set up for the record can be understood as the state to protect the interests of the webmaster, so that the Internet environment more safe and healthy. But bad websites who go on record, are not filing or transfer abroad. Hit a gun to change a place, the real application for the record is a regular website, if the record of the audit time is long, through difficult, the loss of the normal station can only benefit, which violates the original intention of the establishment of the record. The cyber crackdown will be strictly documented, especially the review of individual forums will be more and more stringent. First, regardless of the strict record of the crackdown on internet illegal pornography has much effect, the record of personal websites will become more and more difficult.
Domain registration is difficult
With the CN domain name domestic individual users can not register, the state of strict search domain information of the big curtain immediately opened. CN domain name from three years ago launched 1 yuan registered hot start, 09 end of the person can not register cold ending. Believe that with the difficulties of the CN domain name registration and improve the registration fee, the future of personal webmaster do station choose CN domain name will be much less than in the past, the CN domain name in the domain name market activity will also be reduced. With GoDaddy support Alipay fully stationed in the Chinese market, to. com led by the international top-level domain name will consolidate its status. In the future, there is no record of the site domain name will not be able to resolve, even if you registered domain name, want to serious half of the procedures to do a good job of the site, but also to experience the domain name registration information review, site domain name record, domain name resolution, such as tedious long process. Stationmaster's Fund is limited, the time is also precious, will more time waste in does the station cycle, the damage is not only the stationmaster's benefit, is stationmaster that entrepreneurial fiery heart.
IDC industry is still stationmaster heart headache
In the summer of 09, stationmaster people experienced the primitive person to run the incident, many stationmaster loss is not small, immediately this on the word of mouth more and more poor the IDC industry credibility to the lowest point. The network rectification movement at the end of 09 has pushed the IDC industry to the point of contradiction. The country's major computer rooms have been sealed, a knife cut to heavy losses, webmaster Network admin5.com triumphantly believe that IDC although in the event is also the victim, but after all, from the computer room server illegal information flooding, IDC supervision will bear the main responsibility. In addition, in the closure of the network incident, the IDC industry did not take timely and effective response measures to save the webmaster losses, but most of them shirk responsibility, a little bit of trouble immediately shut down the room. And in the future will be the implementation of the white list system, will also be forced into the impasse, even if the site is formal, but a slight omission, unknown so did not enter the white list, but also in vain.
Information censorship difficult
Network audio-visual license, Internet News Information Service license, radio and television production business license, BBS special record, in addition to Mii ICP Record, the website to be based on their own type and operating content to handle the license. (Text/triumphantly)