Analysis of the optimization strategy of the external chain quality under the new search engine algorithm

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With the Baidu Pomegranate algorithm on the line, the birth of Google Hummingbird algorithm, at the same time the 360 algorithm is also in constant innovation, from the search engine into the 2013, search engine algorithm innovation is entered into a small climax, many search engines began to innovate search algorithms, the purpose is to give users a better experience, To enhance the user's stickiness, these search engines on the site to optimize the requirements of the SEO has become more and more high, there has been the number of chain in the past to win today to quality, although only two words of the difference, but the search engine intelligent progress, so for SEO optimization personnel, only with the Times, By promoting the quality of the chain to impress the search engine robot, so that can occupy the search engine ranking Highland.

So what kind of chain quality is relatively high, how can we get these high quality outside the chain? The author summarizes several optimization strategies, hoping to give some inspiration to the general SEO optimization workers.

The first attention to the diversity of the chain and the relevance of the link, in general, the diversity of the chain and the relevance of the relationship between the spear and the shield, since to diversify, then relevance is difficult to consider, diversity will make the site outside the chain there are many irrelevant sites, However, whether the hummingbird algorithm or pomegranate algorithm is very much the relationship between the site chain and content relevance, in this site outside the chain construction, we should pay attention to the integration of diversity and relevance, as far as possible to find relevant sites for distribution outside the chain, if it is irrelevant to the site, you can find relevant content plate released outside the chain, and pay attention to content and the relevance of the chain, so that can effectively improve the quality of the chain.

Second, to pay attention to the effectiveness of the chain, many of the optimization of the construction of the chain is the most headache is today just released outside the chain, although Baidu included, but these outside the chain in a period of time thereafter, because other sites to eliminate garbage content, resulting in the chain is deleted, then reflected in the search engine, I think you this chain belongs to the outside of the chain of garbage , if there is a large number of outside the chain can not be found after the phenomenon, it will bring a huge negative response to the search engine, even think you are engaged in cheating outside the chain, resulting in the chain is down the right, so in the new Baidu algorithm, should pay attention to the effectiveness of the chain, through the promotion of the quality of the chain content, in this premise, to make other sites want content, This will enhance the outer chain of permanence.

Third to have a certain drainage capacity, now outside the chain is not a simple sense in other sites left behind a chain signature, make a text link, but need to rely on true real content, to the content of the distribution chain, which can enhance the quality of the chain, on the other hand, such a chain can also have the ability to drainage , since the need for content as a support, then you can write some disguised propaganda site content, of course, we should pay attention to a misunderstanding, it is not because in order to publicize, and the chain content vector to write into an advertising article, really so, on the one hand, it is difficult to go to other sites to take On the other hand, it is difficult to play the role of drainage, because most users want to see advertising text.

The quality of the chain is entirely outside the chain of the nature of the above three points, and to create such a high-quality Web site outside the chain, now want to achieve free, difficult. But even if you want to pay for it, also pay attention to the quality of the carrier content outside the chain, if there is no higher quality content as the carrier of the chain, even if it is indexed by search engines, then its role in the optimization will be very limited, only the role of optimization and drainage play to the extreme, is the best outside the chain optimization strategy. This article by http://shanghai.km2s.com/Shanghai Information Network starting A5, reprint please indicate the link source, thanks!