Analysis of the penalty of SEO website

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Because the search engine algorithm rules are every search engine company's core secret, never open. Therefore, when the site on the search engine anomalies, will cause most of the webmaster suspicion will be that their site has been the search engine punishment.

In the SEO industry there are a lot of information on the punishment of the site, but also on the search engine should be punished by the rules of the site there is a lot of controversy. It will also be found that search engines do not publicly explain which behaviors lead to lower ranking penalties; Both may occur, but the reasons vary.

There are many reasons why Web sites are blocked by search engines. Hidden, keyword piling, inappropriate link strategies, or even excessive optimization, are likely to cause the site to be blocked by search engines.

After the web site is blocked, you can also request recovery. All you need to do is correct the problem and wait for the search engine's crawler to retrieve the site again. After you delete the offending policy, the site can return to the index of the search engine-but this process may take the first half!

But it is possible to encounter is not the site was blocked, but the site rankings suddenly dropped sharply. This is probably not because of the search engine penalty, but the website or the website of the server out of the problem. Here are some common reasons:

Search engine algorithm changes. Search engine designers will continue to optimize the algorithm, so the sudden change in the site rankings is also likely because the crawler to retrieve the site of the method has changed. Therefore, must pay close attention to the change of search engine, and make corresponding improvement to the website.

Server and server hosting problems. If the server crashes or runs slowly, the crawler will encounter difficulties in retrieving the site and may even cause the crawler to give up the search for the site. In some cases, some web hosting services have blocked certain search engines, possibly because of complaints from customers, or because reptiles have caused some problems with their hosting services. These will lead to a decline in the site rankings.

Robots.txt is not suitable. Robots.txt is a very useful tool in the Web site, but if the file is not written correctly, it will cause the crawler to search the site is not complete, and may not even search the site. To ensure that the file is written correctly, avoid the resulting drop in the site rankings.

Links are corrupted or are considered cheating. Your link does not necessarily really cheat. But if the search engine is considered cheating, the crawler will not retrieve the site. Damaged links can also hinder spiders from retrieving web sites. Any problem that can affect a crawler's search site will cause the reptile to resent it.

The revision of other websites enhances the relevance between the site and the search term. This is indeed possible. There is no perfect seo. Other sites are also constantly optimizing their sites and trying to improve their rankings without excluding them from getting better results. What you can do in this situation is to further optimize the site, publish new content, and improve the attractiveness of the site to visitors.

So, if the site's rankings fall for no reason, you need to check carefully to find out the problem. If it can be repaired, fix it as soon as possible, and if you cannot repair it, seek help from others immediately. What if it's blocked? Fix the problem as soon as possible and don't make the same mistake again. Such lessons are costly. In a few months time, the site will not appear in search results, such a high price will let you know the importance of complying with search engine rules.

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