Analysis of the profit model and market operation replication of the American Group Network

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American group Net: once a day, for consumers to find the most trustworthy business, so that consumers enjoy ultra-low discounts of quality services. A single group purchase every day for businesses to find the most suitable consumers, to provide businesses with the greatest benefits of the Internet promotion.

By Wang founded group Buying website "American Regiment Net (meituan.com)" Already on March 4 official on-line, above is the American Regiment net to own description. Perhaps some children's shoes do not know how the United States network is how, then start from a simple introduction.

I. About US group network

1, the nature of the site: Simply said, the United States Group Network is actually a group buying intermediary network.

2, founder: Wang. Maybe everyone is not familiar with the name, but when it comes to the net, I don't think anyone knows about it. Since the start of business, Wang has founded the school, the domestic, rice is no three social networking sites, the three sites have one thing in common, is to imitate well-known foreign social networking sites such as Facebook and Twitter, of course, the three sites in China is also very successful.

3, operating mode: The United States and the operation of the network is very simple, the site itself acts as intermediary role. The people who are interested in buying low-priced items are called together to form a group, when the number of the team reaches a minimum, it can be successfully bought, enjoy the lowest price of goods. If the number does not reach the minimum, then the success of the group purchase, users do not have to bear any risk. The United States to earn the net is the purchase process of the transaction costs.

As in the past, Wang by social transformation to do E-commerce, is also a complete imitation of the foreign popular Group purchase site Groupon (groupon.com), said that its complete imitation is not excessive, not only is the profit model, even the site page design is borrowed. Nonsense do not say, please look at the picture:

Second, the United States and the advantages of the network

1, the successful grasp of user psychology. For buyers, the same goods of course, the cheaper the better, and the United States to provide the net price is almost the lowest market price, so can successfully attract customers to buy. What's even more fascinating is that when the number of group buys does not reach a minimum, users will be invited to buy the goods they want to buy in order to increase the number of people. In this way, the market's initiative has been reversed, the original is the seller to increase the intensity of publicity products to attract customers, is now the customer to bring people themselves, but is completely exempt from the introduction fee!

2. Cost advantage. For sellers, there are two ways to get bigger profits. One is to sell a single item at a high price in order to make a good profit. The other is small profits but quick turnover, each commodity only earn a little profit, but the volume of sales, can also achieve high profits. The American network uses this principle.

Then why would the seller agree to give the lowest market price to the American network? This is a problem, which involves the cost of goods. We all know that the price of many goods in the market today is not proportional to the cost of production, but advertising and transportation and storage costs, in fact, many times, these costs are far lower than the cost of goods. When the United States network directly to the merchant to take goods, it will save the middle of a large amount of money, so the seller will agree to give the lowest discount.

On this discount, online reports of well-known foreign group purchase site Groupon can get a minimum of 10 percent-20 percent of the low price, and then 50 percent sell, earning 30%-50% of the transaction fee, visible profit is still quite rich.

3, 100% Logistics control. Personally think this is a big highlight of the group buying site, can be said to subvert the traditional and consumer-to-consumer logistics rules. Generally we buy goods are the sellers responsible for logistics, of course, under normal circumstances we also have to bear a certain amount of logistics costs. And the United States Network of logistics, customers will receive a payment after the only United States network authentication code, and then with the verification code to the corresponding city purchase, theoretically can save the time and cost of courier, but also feel more steadfast in the heart.

Analysis on the profit model of the American group net

For such a new mode of operation of the Web site, we are very interested to know its way of profit, we still look at the foreign group purchase site, and now the successful foreign group purchase sites are mostly taken online merchandise direct sales and online merchandise show and other profit way. And in China's special conditions, the United States network can take what kind of profit model?

1. The traditional transaction fee. This is the most basic one of the site group purchase service, but with foreign group purchase site has a different place, the foreign group purchase site is generally their own purchase, and then responsible for the goods sold out, earning the difference, that is, direct sales. And the United States and the network is different, it basically only acts as the organizer, and then charge the commission of the transaction, it sounds like this money to make easier.

2. VIP Membership card. Personally think this will be the United States and the network will take a profit way, in order to determine the level of membership to be able to get the discount size, although the membership card will not be a lot of profit, and will not become the main way of profit, but its main function is to attract more buyers, thus speeding up the increase in transaction costs, kill both.

3. Advertising revenue. Some goods may not be suitable to buy the way to trade, but it is likely to buy goods have a certain degree of relevance, put these goods on the United States online can play a very good promotional role. And can be targeted at different areas of the crowd to place different ads, which also improve the convenience of users.

Of course, the profit model of the United States network will not only these kinds of, it is a new way of operation, I believe that can also create more and better ways to profit.

Iv. Reflections on the American Mission Network

A new model, there must be some problems worthy of people's thinking, development prospects or deficiencies, there will be. Here's a little bit of my thinking:

1, Low-cost goods will be the same trend. Obviously, only low-cost commodity sellers will give a low discount, the United States network will be profitable. The food sold in these two days is proof.

2, service products will become a major focus. The reason is 1th, the service goods can reduce the cost to be very low, can obtain the bigger profit.

3, the customer group is difficult to expand. The United States network to ensure the authenticity of its products and brand of business cooperation, and in China this is not very developed countries, brand, after all, only exist in a few cities, so to expand the customer group is also more difficult, which is also the drawbacks of its logistics approach.

4. Higher commodity requirements. Not every commodity can be used for group buying, only those with large demand, lower prices for the goods to fit, so it has caused a group purchase network of goods more single.